Finest Practices, Examples, and Templates


Do you need to discover ways to write promotional emails?

Promotional emails have develop into a robust software for eCommerce companies to speak their choices, drive gross sales, and construct buyer relationships.

On this weblog, we’ll discover the world of promotional emails, perceive their significance, and delve into greatest practices that may allow you to create impactful campaigns.

Moreover, we’ll present real-life examples of profitable promotional electronic mail campaigns to encourage your individual advertising and marketing efforts.

Since that is such an in-depth submit, be happy to make use of this desk of contents to navigate to the part that pursuits you most:

What Are Promotional Emails?

Promotional emails are a type of focused advertising and marketing communication delivered to an organization’s subscribers or prospects through electronic mail. These emails intention to advertise merchandise, providers, occasions, or particular presents to encourage recipients to take a desired motion.

By persuasive content material, visually interesting designs, and strategic calls to motion, promotional emails are a direct channel for companies to have interaction their viewers, enhance model consciousness, and drive conversions.

Why Are Promotional Emails Essential?

There are a number of explanation why you need to think about using promotional emails. Listed here are the highest 3:

1. Construct Belief & Get Prospects Engaged

Promo emails construct belief together with your prospects by offering them with actual worth, whether or not that be a reduction, free info, or in any other case. This makes promotional emails an incredible software for changing browsers into prospects who will belief you and buy your services or products.

Promotional emails additionally construct engagement by giving folks an incentive to have interaction together with your content material.

In reality, promotional emails that include each content material and incentives (like lead magnets) see the best click-through charges (CTR), conversions, and buyer loyalty.

2. Save Cash

Promo emails are cost-effective promotional instruments as a result of they aim audiences which have already proven curiosity in your services or products by their searching behaviors.

Plus, most electronic mail service suppliers have affordable charges which might be extra reasonably priced than different advertising and marketing methods, akin to pay-per-click promoting.

3. Enhance Your ROI

Since promotional emails are focused towards audiences which have already proven curiosity in your online business or merchandise, promotional emails have the best return on funding (ROI) of all promotional instruments.

It’s because promotional emails present actual worth to the recipient, giving them a larger sense of belief and appreciation for your online business.

Widespread Qualities of Promotional Emails

This submit covers 5 essential qualities of profitable promotional emails. These are emails that:

  • Set up optimistic relationships
  • Supply one thing of worth
  • Seize the viewers’s consideration
  • Know its viewers
  • Are straightforward to learn

Let’s check out the primary goal of a superb promotional electronic mail.

1. Promotional Emails Set up Optimistic Relationships

Congratulations! You simply bought a brand new electronic mail subscriber. Now it’s time to ascertain a relationship with them.

And what’s each nice relationship constructed on? Belief. This needs to be considered one of your essential targets when crafting your promotional emails.

Right here at OptinMonster, we work arduous to ascertain optimistic relationships with subscribers proper from the very starting:


Once you first join OptinMonster’s e-newsletter, you obtain a welcome electronic mail from “Syed from OptinMonster,” our co-founder.

The tone of the e-mail additional helps a private feeling by being cordial but skilled, as if it’s coming from a educated pal who’s involved in serving to you.

And later within the electronic mail, Syed presents to ship a number of sources to assist customers attain their targets. It is a good way of including sudden worth to the shopper journey and growing engagement with the promotional electronic mail.

This welcome electronic mail instance does an incredible job of introducing Syed’s model and laying down the sturdy groundwork for a relationship with the reader.

Key Takeaways

Listed here are a couple of methods you possibly can write a stellar electronic mail much like OptinMonster’s:

  • Utilizing your private title, if it’s applicable to your explicit firm, can add a private contact to your emails
  • Thank your reader for his or her time
  • Set expectations and stick with them
  • Make guarantees and comply with up
  • Supply worth to your new buyer early and sometimes, displaying the profit they’ll count on to obtain from this new relationship

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Talking of which, let’s take a look at the second widespread high quality of promotional emails.

2. Promotional Emails Supply One thing of Worth

Providing your viewers one thing that will probably be priceless to them does a couple of issues:

  • Catches and holds their consideration
  • Endears them to your model
  • Encourages them to buy/work together together with your merchandise, providers, or web site

Since you’ve a product, service, or content material, you’ve painstakingly created for them, providing your readers one thing of worth needs to be straightforward to realize. Merely supply reductions in your merchandise or providers, or promote a few of your nice content material.

Right here’s a promotional electronic mail instance by Walgreens that does this very well:

email-marketing-promote-discounts (1)

Providing your viewers a priceless low cost has the facility to transform uncertain readers into devoted prospects. Within the instance above, Walgreens speaks to the cut price hunter in every of us by providing a 20% coupon.

Key Takeaways

Right here are some things you are able to do to your promotional emails to make them extra priceless to your reader:

  • Don’t merely attempt to promote; as an alternative, share free content material you’ve produced
  • Clarify how your content material will profit your reader by fixing a necessity
  • Supply your reader priceless coupons or reductions

3. Emails That Seize The Viewers’s Consideration

You’ve gotten a restricted variety of characters to catch your reader’s consideration and persuade them to open your electronic mail, so make them depend!

Simply because your viewers has already proven curiosity in what you need to say by subscribing to your checklist, you possibly can’t develop into complacent. With every new electronic mail you ship, it’s good to recapture their consideration and entice them to remain engaged with you.

There are a couple of methods you are able to do this. On this instance from Social Media Examiner, the issue the e-mail guarantees to treatment may be discovered within the topic: bettering the reader’s Fb attain.


Whether or not you’re promoting a product, a service, or a weblog submit, titling your emails to deal with a selected want of your viewers is an effective way to seize their consideration and persuade them what’s inside your electronic mail is value their time.

The electronic mail topic line offers simply sufficient info to pique the viewers’s curiosity with out giving freely the entire story. If the reader desires to learn how to say goodbye to their lackluster Fb attain, they’re going to should open the e-mail.

In case you’re providing your buyer one thing priceless, highlighting the worth in your electronic mail’s topic is an effective way to get folks to zero in in your electronic mail and decide it out of the handfuls of different promotions they obtain each day.

Key Takeaways

Some takeaway factors that you should use to extend your probabilities of readers opening your emails:

  • Current an issue the e-mail seeks to resolve
  • Make the topic quick and impactful
  • Lead with the worth you’re providing your reader
  • Use pressing language
  • Concisely state the worth of your content material within the topic
  • Keep away from fluff

4. Emails That Know Its Viewers

Relying on what you’re selling, your viewers will count on various things out of your emails.

It’s essential to have a transparent objective in thoughts for what picture you need to current to make sure it’s clearly coming throughout in your emails.

It’s essential to ask your self what you need your viewers to really feel and assume once they consider your model.

Take this instance from the restaurant chain Papa Murphey’s Pizza:

papa murpheys pizza promotional email

The viewers is presumably individuals who like high quality pizza that’s not too costly. The promotional electronic mail is completely suited to this viewers.

It has a big, high quality picture of considered one of their signature pizzas. And the second largest ingredient right here is the worth, “$12.”

Then there’s a quite simple (however giant) CTA button to position an order.

This promotional electronic mail instance doesn’t embody too many issues, focuses on a selected sale, and speaks on to the audience.

Key Takeaways

Listed here are some take-home factors that may allow you to create an electronic mail that meshes nicely together with your viewers:

  • Have a powerful idea of the picture you need to current to your firm
  • Know that simply because one thing works for one firm doesn’t imply it’s going to work for yours
  • Information your promotional electronic mail choices by what you’ve established are the expectations to your model
  • Be constant so that you don’t alienate your viewers

5. Emails That Are Simple to Learn

Many readers skim emails searching for fascinating and related info.

In case your electronic mail is tough to learn, disorganized, or doesn’t compel them to learn additional, your electronic mail is useless on arrival.

IKEA’s electronic mail is simple to skim:

ikea promotional email

It makes use of clear photos, completely different coloured textual content, and daring titles to interrupt up sections.

The primary messages the corporate desires to get throughout are entrance and middle: the aim of the promotion, the sale they’re promoting, and the costs they consider their prospects need to see.

Further info is in smaller print if the shopper is involved in studying extra info.

What’s given within the electronic mail is sufficient to pique the reader’s curiosity whereas nonetheless leaving a lot to be explored on the corporate’s web site. Name-to-action buttons instruct the reader to click on by for extra info.

Key Takeaways

Listed here are a couple of methods you could be taught from IKEA and make your individual emails extra compelling:

  • Make emails straightforward to skim
  • Be certain the factors you most need to drive house are emphasised in order that they stand out from the remainder of the e-mail
  • Break emails up with footage, particular sections, or paragraph breaks to maintain the e-mail trying clear and straightforward to handle
  • Tempt your viewer to click on by by conserving some info in your website and never within the electronic mail
  • Make your call-to-action hyperlinks and buttons clear and straightforward to seek out

Now that we’ve seen some widespread qualities for promotional emails, let’s flip our consideration to 9 promotional electronic mail examples you should use for inspiration right this moment!

Promotional E-mail Examples

The next promotional electronic mail examples had been taken from a few of the greatest names on the internet.

Be at liberty to click on on any of the photographs to see the total model of the promotional electronic mail.

Let’s dive into our checklist:

1. OptinMonster

optinmonster promotional email example

At OptinMonster, we ship various kinds of electronic mail campaigns. However usually, we’ll use plain textual content promotional emails relatively than HTML-based emails with photos.

Not solely can this assist enhance deliverability, but it surely lets us join with our viewers by storytelling.

Plus, we’re capable of embed CTA hyperlinks all through the submit to enhance our click-through charges.

In case you get pleasure from writing and aren’t nice with visible design, you may additionally think about using plain textual content emails to your promotional campaigns.

2. Bose

bose promotional email example

Bose has an incredible promotional electronic mail with numerous cool visuals. It options varied merchandise with a number of CTA buttons all through.

It is a nice instance of an expert and sleek-looking promotional electronic mail.

3. Netflix

netflix promotional email example

Netflix has a easy however efficient electronic mail marketing campaign.

Whereas it doesn’t appear promotional in nature, they’ll typically ask for scores for his or her hottest present (even if you happen to haven’t watched it but). Once you charge the present, you’re taken to your Netflix account, the place you possibly can proceed watching or begin the sequence.

It is a nice technique to expose folks to common exhibits on the streaming platform.

4. Formidable Types

formidable forms promo email example

Formidable Types has a really informative promotional electronic mail.

They supply numerous hyperlinks to numerous pages on their website, giving customers loads of methods to work together with the model. Additionally they use emojis to boost the e-mail, although it’s principally text-based.

It is a nice promotional electronic mail instance for SaaS firms with numerous updates and options to showcase.

5. PayPal

paypal promo email example

PayPal leads their promotional electronic mail with a powerful incentive: get $30 OFF future purchases if you happen to get a PayPal bank card.

It’s an easy electronic mail that’s well-designed, straightforward to learn, and offers a strong (and tempting) CTA.

6. Amazon

amazon promotional email

Amazon offers us one other promotional electronic mail instance that leads with an incentive: it can save you $5 by deciding on your pickup location (relatively than having your packages delivered).

Whereas there are prettier electronic mail templates on the market, Amazon has carried out an unimaginable job constantly branding these emails.

You may normally inform the message is from Amazon simply by the look of the marketing campaign earlier than ever studying the corporate title.

7. Medium Day by day Digest

medium daily digest promotional email

Medium Day by day Digest is a promotional e-newsletter for the running a blog website Medium. Relying on their pursuits, it offers subscribers with numerous new content material to take a look at.

It is a nice promotional electronic mail instance as a result of the content material is personalised to the consumer’s pursuits. Which means it’s going to have increased open charges and click-through charges.

That, in flip, ought to enhance Medium’s deliverability charges and improve general engagement.

8. Finest Purchase

best buy promo email

Finest Purchase has a trendy {and professional} promotional electronic mail marketing campaign that’s good for summer season.

It exhibits completely different merchandise that go nicely with the season (just like the stand-up paddleboard) and options different top-selling objects.

Their CTA buttons additionally stand out with a vivid yellow colour, making them extremely straightforward to seek out/click on for Finest Purchase prospects.

9. Fixed Contact

constant contact promotional email

Fixed Contact has an incredible promotional electronic mail with large, daring letters to seize your consideration.

As you scroll down, there are numerous hyperlinks and CTAs that the audience would discover priceless. Then there’s a bit particularly designed to offer customers with a hyperlink to name for help.

This is a superb technique for connecting together with your viewers and getting extra folks to have interaction together with your help and gross sales workforce.

At this level, we’ve realized fairly a bit about promotional emails. And we’ve seen 9 promotional electronic mail examples that you should use to start out creating your individual.

However earlier than we wrap up this submit, let’s check out how one can write the best promotional emails doable to see extra gross sales.

Promotional Emails Finest Practices

Creating efficient promotional electronic mail advertising and marketing campaigns requires cautious planning and execution. By following trade greatest practices, you possibly can maximize the impression of your campaigns. Listed here are some key methods to think about:

1. Outline Your Objectives and Goal Viewers

Establish the aims of your promotional electronic mail marketing campaign and outline the particular viewers you need to attain. It will allow you to tailor your content material and presents accordingly.

2. Craft Compelling Topic Traces

Seize your recipients’ consideration with concise and interesting topic strains. Keep away from spammy language and intention for readability and relevance to entice recipients to open the e-mail.

3. Personalize and Phase Your Emails

Leverage buyer information to personalize your emails. Phase your viewers primarily based on demographics, buy historical past, or habits to ship focused content material that resonates with every group.

4. Create Compelling E-mail Content material

Maintain your electronic mail content material concise, partaking, and visually interesting. Use persuasive copy, high-quality photos, and clear CTAs to convey the worth of your supply and encourage recipients to take motion.

5. Optimize for Cell Units

With the vast majority of electronic mail being accessed on cell gadgets, it’s essential to make sure your promotional emails are mobile-friendly. Use responsive design strategies to make sure a seamless expertise throughout completely different display screen sizes.

6. Check and Analyze

Implement A/B testing to optimize your promotional emails. Experiment with completely different topic strains, designs, CTAs, or presents to establish what resonates greatest together with your viewers. Analyze electronic mail metrics akin to open charges, click-through charges, and conversions to realize insights and make data-driven enhancements.

 Promotional Emails Template Samples

Listed here are a two promotional electronic mail template samples that will help you get began:

Template 1: New Product Announcement

Topic Line: Introducing Our Thrilling New Product – Uncover [Product Name] At present!

[Recipient’s Name],

We’re thrilled to announce the arrival of our newest innovation: [Product Name]! Designed to revolutionize [industry or specific need], this cutting-edge answer is ready to rework the way in which you [benefit or solve a problem].

Key Options:

  • Function 1: Describe the primary standout function of the product.
  • Function 2: Spotlight the second key function that units it aside.
  • Function 3: Clarify one other essential function that provides worth.

Why Select [Product Name]?

  • Profit 1: Clarify how this product addresses a ache level or enhances their expertise.
  • Profit 2: Spotlight one other key profit that makes it irresistible.
  • Profit 3: Describe a singular benefit or worth proposition.

[Optional: Include customer testimonials or social proof]

For a restricted time, we’re providing an unique introductory low cost of [percentage or dollar amount] off the common worth. Reap the benefits of this chance to be among the many first to expertise [Product Name].

Click on the button under to discover [Product Name] in additional element and place your order right this moment!

[CTA Button: Shop Now]

Thanks for being a valued member of our group. We will’t wait so that you can expertise the game-changing potential of [Product Name].

Finest regards,

[Your Name] [Your Company]

Template 2: Restricted-Time Supply

Topic Line: Remaining Hours! Seize [Percentage/Dollar Amount] Off – Store Now!

Expensive [Recipient’s Name],

Time is working out to reap the benefits of our unique limited-time supply! For the subsequent [number of hours/days], we’re thrilled to increase a particular [percentage/dollar amount] low cost on our wide selection of [product or category].

Whether or not you’re seeking to improve your [product], improve your [activity], or just deal with your self, now could be the right time to make it occur.

Why select us?

  • Motive 1: Spotlight a key cause that makes your services or products stand out.
  • Motive 2: Emphasize one other distinctive promoting level or profit.
  • Motive 3: Clarify why prospects love procuring with you or any particular ensures.

To avail of this supply, comply with these steps:

  • Go to our web site: [Website URL]
  • Browse our intensive assortment.
  • Add your favourite objects to the cart.
  • At checkout, enter the promo code: [Promo Code]
  • Take pleasure in your unique low cost!

Hurry, this supply ends [date and time]. Reap the benefits of the possibility to avoid wasting large on [product or category]. Begin procuring now!

[CTA Button: Shop Now]

Our pleasant buyer help workforce is right here to assist when you have any questions or want help.

Completely happy procuring!


[Your Name] [Your Company]

Be at liberty to customise these templates to match your model’s voice and particular promotional presents. Keep in mind to maintain the content material concise, centered, and compelling, with a transparent call-to-action (CTA) that encourages recipients to take the specified motion.

Get Began With OptinMonster At present!

BONUS: Carried out-For-You Marketing campaign Setup ($297 worth) Our conversion consultants will design 1 free marketing campaign so that you can get most outcomes – completely FREE!Click on right here to get began →

And that’s all now we have for you right this moment! This has been a complete submit on promotional emails, together with examples you possibly can draw inspiration from and how one can write your individual.

We hope you discovered this submit useful. In case you did, you undoubtedly need to take a look at the next sources:

These sources may have much more useful info on how one can enhance your electronic mail advertising and marketing technique to spice up conversions and gross sales.

Printed by Farjad Taheer

Farjad Taheer is an expert content material marketer, a foodie, and a soccer (learn Liverpool) fan. When off-screen, you’ll probably discover Farjad within the health club, spending time with household, or hanging out together with his associates.


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