Former Barbarian CEO Steven Moy Is Becoming a member of L&C as First CEO


Over the previous 20 years, Steven Moy has labored his approach by a handful of promoting’s greatest holding corporations. Moy, who’s leaving his put up as Barbarian CEO, needed to have a a lot smaller remit in his new gig as CEO of L&C, a small impartial artistic store based by Rolando Cordova and Gian Carlo Lanfranco.

He takes on main the 15-person unit that offered a minority stake to Serviceplan and shares an workplace with Pereira O’Dell. L&C has a small artistic studio in South America and counts AB InBev, Diageo, Dole, GE and Opendoor as shoppers.

Moy’s path by the trade—he began as a software program engineer earlier than working his approach by Publicis Sapient, Isobar and R/GA in tech-centric roles—has given him a hankering to construct one thing from the bottom up. The Serviceplan backing offers him a assist system that can provide knowledge and tech to allow his imaginative and prescient of intersecting creativity and expertise in a approach that can assist shoppers make each interplay with customers a possible level of buy.

“You should purchase expertise. You should purchase a knowledge platform. Creativity, you both have it otherwise you don’t have it,” Moy instructed ADWEEK, including that when he noticed Cordova and Lanfranco’s work, it made him wish to spend much less time managing processes and spreadsheets and “actually wish to return within the trenches working with the 2 co-founders to do some actually good work.”

ADWEEK requested Moy for his perspective on what readers can be taught from his profession, his new company and the trade.

This interview has been flippantly edited for size and readability.

a group of people standing in the middle of a cobblestone street
From L-R: Juan Ahumada, affiliate artistic director; Gino Cochella, finance director; Sara Knutson, copywriter; Fausto, workplace canine; Gian Carlo Lanfranco, co-founder and CCO; Steven Moy, CEO; Mar Ichiyanagui, affiliate artistic director; Rolando Cordova, co-founder and CCO.L&C

Profession recommendation

You labored intently with Bob Greenberg, who constructed R/GA into one of many strongest businesses of 2010s (Moy served as CTO from 2017-2019). What’s one lesson from working with him that also constantly influences your determination making?


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