From the Museum of Public Relations: The press launch that launched NOW

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The documents that launched NOW. Provided by the Museum of PR.


This artifact is shared in partnership with the Museum of Public Relations.

On Oct. 29, 1966, greater than 300 individuals got here collectively to announce the formation of a brand new group known as Nationwide Group for Girls (NOW). Muriel Fox, co-founder and press contact on the time, labored carefully alongside Betty Friedan, writer of “The Female Mystique,” to type the legendary group.

Fox, a feminist icon in her personal proper, was born in 1928. She served as information editor at WKCR, Columbia College’s radio station, earlier than graduating from Barnard School in 1948. A number of years after school, Fox utilized for a place as a author at Carl Byoir and Associates,the world’s largest public relations company within the Fifties, however was initially rejected as they “didn’t rent ladies writers.”   However Fox persevered and on the age of 26, she grew to become not solely the agency’s first feminine vice chairman however a trailblazer for the subsequent generations of girls in PR.

An unique copy of the total 5-page press launch saying the formation of NOW, written by Fox, is housed by the Museum of Public in downtown Manhattan.

Components learn:

“Greater than 300 women and men have shaped a brand new motion group known as Nationwide Group for Girls (NOW), to work for ‘true equality for all ladies in America’ and ‘a completely equal partnership of the sexes, as part of the world-wide revolution of human rights.’

“We don’t settle for,” the assertion says, “the token appointment of some ladies to high-level positions in authorities and business as an alternative to a critical persevering with effort to recruit and advance ladies based on their particular person skills.”

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