Full information to video advert specs for cellular adverts ⎮ 2023


There are a number of totally different steps to arrange a cellular video advert marketing campaign, nevertheless it’s at all times necessary to make sure that you’re utilizing the correct codecs and specs to optimize your video. Right here’s a recap of all of the video advert specs for various social media platforms and promoting channels. 

Social media video advert specs for 2023

Listed below are all of the social media video advert specs that can assist you get your UA marketing campaign working. Should you’re searching for extra data, try our different articles on the subject proper right here.

Instagram’s video adverts specs

There are a number of video advert placements on the platform. One of many greatest ones is the feed, though it’s barely shedding steam with extra advertisers shifting to Tales and now Reels. There are a number of ratio allowed for the Instagram feed adverts (from sq. to portrait), listed here are all of the specs:

Instagram Tales are a staple of promoting on the platform. The perfect ratio is a portrait ratio with not an excessive amount of empty area. It’s additionally necessary to do not forget that there are safezones for Instagram Tales adverts and the highest and backside on the display must be free of knowledge to not overlap with the CTA button and the model identify.

With Instagram pushing Reels video on the platform, it was no shock that they created an advert placement for it. When creating Reels adverts, it’s necessary to attempt to adapt your advert’s content material so it could match seamlessly with natural Reels. Watch out in regards to the secure zone, you shouldn’t present necessary data or textual content on the backside and the correct of the display, in any other case customers may need a tough time seeing it.

Instagram Discover is without doubt one of the newest advert placement to be added to Instagram’s roster. These adverts will first be seen from afar, so make it possible for all of the necessary data is seen within the center sq. since it is going to be absolutely proven within the grid.

Fb’s video adverts specs

Fb is a cornerstone of app advertising. Regardless that ATT was a bit difficult for Fb’s promoting system, it’s nonetheless necessary to remain updated with it and know what’s wanted to create environment friendly adverts.  

In contrast to their Instagram counterparts, Fb Tales are much less used, so they might attain a smaller viewers, they might nonetheless be an attention-grabbing placement relying on who you’re making an attempt to succeed in. Listed below are the advert specs you’d want:

TikTok’s video adverts specs 

TikTok’s progress and huge viewers turned the social media platform into a necessary advertising device. With now 1,8 billion customers, it’s necessary to create space for TikTok in your UA technique. 

Prime View is TikTok’s costliest placement, it’s the advert each consumer sees after they open the app. Identical to all TikTok adverts, Prime View are skippable, which signifies that you want hook to maintain viewers .

TikTok’s in-feed adverts are the most typical sort of adverts on the platform. The primary rule in keeping with the video app is to make TikToks not adverts. To your video advert to be efficient, it must appear like natural content material. 

Watch out with the safezone, and don’t neglect to place captions. Folks could use TikTok with the sound on, however they nonetheless get pleasure from having captions.

YouTube’s video adverts specs

What’s a UA technique with out YouTube adverts? YouTube adverts will put your app or cellular sport in entrance of a number of eyeballs, the one necessary factor to recollect is that your video advert must be in panorama to take full benefit of the video reader.

Regardless that YouTube does provide adverts in Shorts, thus far it’s not doable to put your advert solely on Shorts. Google robotically reframes adverts for Shorts if want be. 

Twitter’s video adverts specs

Twitter could also be having a tough time with advertisers proper now, however there’s nonetheless loads of area on the social media platform to put video adverts. Twitter’s viewers is kind of particular they usually like extra authentic content material than different platforms. Adverts which might be too basic could not work as effectively.

Snapchat’s video adverts specs

LinkedIn advert specs

LinkedIn adverts are a more moderen addition that’s slowly gaining reputation. With Twitter’s unstable present place, a number of advertisers fled to LinkedIn. With a transparent skilled viewers and extra investments of their promoting system, LinkedIn is slowly gaining floor as an advert device. 

Reddit’s video adverts specs 

Reddit remains to be a newcomer of types within the promoting world. With a extremely area of interest and particular viewers, not everybody can make the most of promoting on the platform. Identical to most social media, it’s good to incorporate subtitles in your video adverts to make sure the message will get throughout effectively. 

Pinterest’s video adverts specs

Should you’re planning on becoming a member of Pinterest’s advert platform, you must intention for 15 seconds most. Regardless that Pinterest customers are extra used to static content material, video adverts are an effective way to succeed in this viewers. It may be particularly useful to some apps or video games (like all these renovation cellular video games for instance).

Advert platforms video specs for 2023

Social media platforms will not be the one highway to environment friendly UA campaigns. Though they’re now a necessary a part of app advertising, it’s additionally necessary to depend on advert publishers to spice up your app or cellular video games’ visibility. 

Most specs are comparable from one platform to a different, and there are solely slight variations between them which makes it simpler for artistic asset manufacturing. Listed below are all of the advert specs it’s good to know.

AdColony’s video adverts specs

AppLovin’s video adverts specs

Chartboost’s video adverts specs

Google’s video adverts specs

Google might be one of many greatest UA channels, it could possibly drive your visibility and enhance model consciousness due to a robust promoting platform that has been in place for years. It’s a should for each UA marketing campaign.

ironSource’s video adverts specs

Microsoft’s video adverts specs

Microsoft can also be an attention-grabbing participant, with the agency’s want to push into the cellular gaming market (particularly with all of the bulletins about engaged on a devoted cellular video games app retailer), it may be attention-grabbing to pay extra consideration to Microsoft’s advert platform as a result of it might develop exponentially after the arrival of the Xbox cellular video games retailer.

Netflix’s video advert specs

Netflix’s advert tier is a latest addition to the advert platform membership. Launched late 2022, the advert tier simply reached 1 million subscribers within the US after a lukewarm launch. Now stands out as the time to look into it a bit extra intently. Particularly with Netflix’s foray into cellular gaming, the streaming firm is clearly pushing into the cellular sphere.

Unity’s video advert specs

Vungle/Liftoff’s video advert specs

Should you need assistance producing top quality creatives that convert, don’t hesitate to succeed in out to us. We’re right here to assist!

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