Go to Sweden’s tourism spoof: no yodelling required


Individuals get Switzerland and Sweden confused, so this new marketing campaign from Go to Sweden is right here to clear issues up as soon as and for all with the supply of a settlement deciding who will get to speak about what.

In Forsman & Bodenfors’ advert, Switzerland is all yodelling and banking, whereas Sweden’s enchantment is centred on peaceable nature, rooftop bars and funky trend.

Many of those northern European nations do a terrific job of vacationer promoting, principally as a result of they don’t take themselves too severely.

Let’s hope Forsman and Bodenfors’ new London workplace comes up with equally robust work.

MAA inventive scale: 7


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