Google Analytics 4 provides new dimensions for measuring paid and natural site visitors

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Google Analytics 4 launched eight new dimensions for monitoring and analyzing each paid and natural site visitors sources:

  • Handbook supply.
  • Handbook medium.
  • Handbook supply / medium.
  • Handbook marketing campaign identify.
  • Handbook marketing campaign ID.
  • Handbook time period.
  • Handbook content material.
  • Handbook supply platform.

Why we care. These new insights improve your capability to research consumer habits and efficiency throughout channels, providing improved capabilities in reporting, explorations, segments, and viewers evaluation. This permits higher optimization of your content material technique.

What are dimensions? Dimensions are traits or properties of your information. For example, the dimension “Metropolis” reveals the town, like “Paris” or “New York,” the place a session begins. Equally, the dimension “Web page” gives the URL of the seen web page.


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Deep dive. Learn Google’s announcement in full for extra data.

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