Greenpeace, the unbiased campaigning organisation, has collaborated with DDB Hong Kong to unveil its newest exhibition – ‘Seabed’. The showcase, helmed by the East Asian arm of the worldwide organisation, pulled again the covers of its centrepiece just a few days in the past.
At first look, the Seabed appears to be like like your on a regular basis cocoon of heaven at residence: a heat, inviting mattress with delicate, wealthy blue covers over an ocean-blue bedding set. Nevertheless, as soon as the comforters give means, what lies beneath is a stark distinction to its supposed luxurious.
Behind the peaceable again help is a mattress created from actual ocean trash, retrieved from the Sai Kung district by a Greenpeace Hong Kong volunteer. Sai Kung is well-known for its UNESCO heritage websites and pure our bodies of water, an irony given its excessive ranges of single-use plastic trash.
The Greenpeace and DDB Hong Kong collaboration goals to make the invisible seen, alluding to the air pollution in our waters and nature round us. The ‘Seabed’ exhibition additionally sheds gentle on the grim actuality of the place the world’s marine life calls residence – in trash-polluted waters.
DDB Group Hong Kong’s Inventive Director, Phoebe Chan, shared, “This initiative actually exemplifies the idea that inventive communication has nice energy to make an impression. As soon as folks look past the peculiar and see for themselves the reasonable state of the seabed, we’re hopeful that folks will now assume twice about disposing of plastic within the ocean.”
In Hong Kong, at the very least 48,000 items of plastic are estimated to be expelled into Tolo Harbour on a regular basis. Swept away by the waves, the plastic waste doesn’t disintegrate however is carried from shore to shore, circling the globe.
The ‘Seabed’ exhibition is held on the PMQ gallery in Hong Kong’s Central District and is offered till the sixteenth of July.