GTM 83: Redefining Advertising with AI and Personalization | Amanda Cole


Amanda Cole serves as Chief Advertising Officer, main the execution of the corporate’s advertising and marketing technique to drive additional enterprise demand and model consciousness. Amanda is a passionate advertising and marketing skilled with greater than 15 years of expertise in serving to SaaS firms construct impactful manufacturers, talk differentiated worth, and develop high-performing advertising and marketing groups. She beforehand served as the corporate’s Senior Vice President of International Advertising, having joined in January 2021 by way of the acquisition of Exponea. Previous to becoming a member of Exponea, Amanda served as Vice President, Demand Era at Blueshift, a Buyer Information Platform, and earlier than that served as Vice President of Advertising, Americas and International Packages at Basware, a monetary software program firm.

Mentioned on this Episode:

  • The challenges of personalization in advertising and marketing and the position of AI in addressing these challenges. 
  • Insights on the way forward for AI in advertising and marketing and the significance of storytelling in constructing impactful manufacturers.
  • Private journey classes realized, emphasizing the worth of mentorship and the ability of vulnerability. 
  • Recommendation on navigating an organization rebrand and challenges the idea that advertising and marketing generates pipeline. 
  • The significance of being a help perform for income groups and the necessity for entrepreneurs to give attention to storytelling and emotional connection.


(05:11) Challenges of personalization in advertising and marketing.

(08:01) The position of AI in personalization.

(10:44) Rules and moral concerns of AI.

(16:04) The way forward for AI in advertising and marketing.

(19:32) Classes from private journey.

(23:09) Hiring and mentoring.

(28:21) Navigating an organization rebrand.

(35:17) Shifting perspective on advertising and marketing’s position.

(40:04) Difficult the idea that advertising and marketing generates pipeline.

(44:07) The facility of storytelling in advertising and marketing.

(34:21) One factor income leaders consider to be true that Amanda thinks is bull$***.

(38:00) One factor that’s working for Amanda in go-to-market proper now.

Visitor Speaker Hyperlinks (Amanda Cole):
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Host Speaker Hyperlinks (Scott Barker):

Right now’s episode is sponsored by Flex, a finance tremendous app constructed round a bank card with distinctive Internet-60 day phrases that allows companies to make an funding at this time and pay it again 60 days later with zero p.c curiosity. If your enterprise development is constrained by the cashflow you want for stock, promoting, or one thing else, Flex might give you an fascinating development lever.

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