Heineken – Extra About Promoting


The knockout phases of the Champions League begin subsequent week, and sponsor Heineken is right here to have a good time Europe’s hardcore followers. Not the hooligans, however the ones who title their children and canines after footballers, or nip straight from the church to the pub of their marriage ceremony gown to observe a recreation.

Le Pub’s new spot options Dutch captain Virgil van Dijk and former Lioness Jill Scott, who’re additionally serving to Heineken out with a contest to search out probably the most devoted soccer followers. High prize is a visit to the Champions League ultimate at Wembley on June 1st.

Nabil Nasser, World Head of Heineken Model, mentioned: “There’s a minority of soccer followers that may spoil the sport for everybody else, giving ‘hardcore’ followers a foul title, however these problematic few don’t characterize the bulk. Our new marketing campaign is a witty twist on the stereotype, exhibiting as a substitute what hardcore fandom actually appears like.”

Bruno Bertelli, world CCO of Publicis Worldwide, mentioned: The marketing campaign is an ode to realness, playfulness, and irreverent genius, but an unbelievable alternative differentiate the inventive viewpoint. Hardcore followers are soccer’s key ingredient, sturdy socialisers, dialog enablers who honour the sport with unconditional love and out-of-the-ordinary rituals and inventiveness.”

MAA inventive scale: 7


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