High 10 Relationship Apps on the USA App Retailer by Consumer Acquisition Efficiency 


With Valentine’s Day across the nook, it’s time to highlight the highest contenders on the planet of courting apps, the place love meets cellular innovation. 

Main the record is Bumble, taking the primary place with its stable efficiency throughout ASO, Apple Search Advertisements, and Advert Intel scores. Following intently is Tinder, securing the second spot with its spectacular ASO rating, highlighting its strategic natural visibility. Pure Relationship grabs third place, boasting the best Apple Search Advertisements rating, attributed to its focused key phrase bidding and progressive use of customized product pages. In the meantime, Badoo takes the fourth spot as the best Advert Intelligence rating holder, demonstrating a eager eye for high quality over amount of their advert creatives. 

Now, let’s delve into the primary highlights, analyzing how these main courting apps have managed to surpass their rivals.


  • Their ASO efficiency signifies a powerful presence, rating for over 53,000 key phrases organically, with 41% of them touchdown within the prime 30. Apparently, they appeal to greater than 60% of their natural downloads from competitor model key phrases, indicating a wise strategy to buying customers.
Key phrase Intelligence of Bumble
  • Concerning Apple Search Advertisements, they’re actively bidding on 582 key phrases, indicating a proactive technique to extend visibility. They’ve additionally launched 8 customized product pages over the yr targeted on competitor key phrases, highlighting app options, and tapping into seasonal developments or social causes.
CPP by App – Bumble
  • They’ve a really dynamic advert technique, with over 300 creatives produced within the final month, 191 of that are presently stay. They use stay footage successfully, producing larger impressions in comparison with the class common. Their distribution technique includes a number of advert networks and DSPs, and whereas picture adverts are their best choice, in addition they create playable codecs, providing a singular and interesting strategy. 


  • They stand out as the best ASO rating holder within the record, organically rating with over 60,000 key phrases. Notably, they’ve capitalized on over 4,000 model key phrases, with 40 belonging to their very own model, showcasing a strategic emphasis on competitor model key phrases. Remarkably, Tinder drives over 99% of its natural downloads by way of its personal model key phrases, underscoring the formidable presence of its model inside the class.
Tinder organically ranked for 60,052 key phrases, with 612 of them reaching the highest place
  • Tinder is lively on over 800 key phrases for his or her search outcome adverts, focusing on each their very own and competitor model key phrases. This proactive strategy to key phrase focusing on contributes to their visibility and consumer acquisition efforts.

PURE Relationship

  • PURE Relationship stands out with their natural efficiency that positions, securing natural rankings for over 8,000 key phrases. Over 60% of their natural downloads from two competitor model key phrases (tinder & hinge) showcasing efficient focusing on methods.
Natural obtain historical past of Pure Relationship
  • They display a powerful presence in Apple Search Advertisements, actively bidding on practically 5,000 key phrases, together with their very own model, generic class key phrases, and competitor model phrases. Moreover, they’ve leveraged customized product pages to boost their paid consumer acquisition efforts, creating 12 variations tailor-made to their consumer base demographics. This mixed strategy earns Pure the best Apple Search Advertisements rating within the record.
PURE Relationship is presently bidding on over 4,900 key phrases for his or her search outcome adverts.
  • Previously month, PURE Relationship has produced 34 advert creatives, with 17 presently stay throughout 4 most important advert networks. Their advert visuals primarily function screenshots from the app’s consumer interface, guaranteeing relevance and authenticity. Whereas video adverts are their best choice, in addition they incorporate picture and banner adverts, diversifying their advert format to succeed in their viewers successfully.


  • Badoo presently ranks organically for over 27,000 key phrases. Whereas nearly all of their natural downloads come from their very own model key phrase, accounting for over 55%, they’ve additionally managed to safe 20% from a competitor’s model key phrase.
Natural obtain historical past of Badoo
  • They undertake a singular strategy to paid consumer acquisition. On Apple Search Advertisements, they give attention to bidding for a choose few key phrases, notably avoiding their very own model key phrases and as a substitute, focusing on generic key phrases associated to the app’s options akin to “meet”, “chat”, “flirt”.
  • Equally, Badoo’s promoting technique emphasizes high quality over amount. Regardless of having fewer advert creatives in comparison with the class common, consisting of video and banner codecs, their adverts considerably outperform others. This strategy earns them the highest Advert Intelligence rating within the record, highlighting the significance of strategic promoting ways.


  • They presently rank for over 20,000 key phrases organically, with 70% of their natural downloads originating from competitor key phrases, showcasing a strategic strategy to consumer acquisition.
Natural obtain historical past of OkCupid
  • OkCupid is actively bidding on greater than 300 key phrases, with over 35% of them reaching larger impressions than 10%. Furthermore, they’ve carried out a customized product web page technique alongside their default web page, leading to elevated impressions. These customized product pages have further key phrases and tailor-made visible belongings and messaging to boost engagement.
  • OkCupid distributes 17 adverts throughout 4 advert networks, primarily in picture format but additionally together with video and banner adverts. Using stay footage of their adverts, a standard desire amongst courting apps, OkCupid successfully captures consumer consideration and engagement.

Observations within the Relationship App Panorama

Inclusivity and the rise of area of interest communities are two outstanding developments shaping the courting app business. Relationship platforms are more and more targeted on creating inclusive environments that contain customers from numerous backgrounds, together with race, faith, and sexual orientation. 

With the rise of focused courting apps, a aggressive panorama has emerged inside the courting class. Understanding your audience, analyzing competitor methods, and figuring out methods to place your app out there have turn out to be important concerns for sustaining or establishing your presence.

Race and Ethnicity

As a part of their dedication to inclusivity, courting apps prioritize illustration and inclusiveness for customers of all racial and ethnic backgrounds. By introducing options and functionalities that acknowledge and tackle the distinctive experiences of numerous communities, these platforms purpose to create welcoming areas the place people really feel valued and understood.

Determine your rivals which are aiming to the identical audience with you through the use of Key phrase Evaluation.

By leveraging MobileAction options akin to Key phrase Evaluation, you’ll be able to determine rivals focusing on your chosen key phrases on each natural and paid sides. Moreover, using the Inventive Asset Hub allows you to evaluate and comprehend how your messaging and presentation stack up towards others out there.

Examine your visible belongings to your rivals’, perceive their messaging methods with Inventive Asset Hub. 


Spiritual variety is one other key focus space for courting apps striving to create inclusive environments. Platforms are adapting to accommodate customers from varied spiritual backgrounds and beliefs, providing options and instruments that serve the precise wants and preferences of people looking for companions who share their spiritual values. 

By creating areas the place people can join with like-minded people inside their religion neighborhood, courting apps facilitate significant connections and relationships.

Customized product pages focused with the time period “christian mingle.”

To focus on the suitable viewers and convert them into high-intent customers, specialised apps akin to these specializing in religion-based courting can make the most of customized product pages for his or her search outcome adverts, displaying exactly what customers are looking for. “Christian Mingle” stands as a broadly used and instantly related search time period inside the courting market. With MobileAction’s CPP Intelligence, you acquire entry to a complete record of apps focusing on your required search time period, permitting you to investigate their inventive preparations for that key phrase. This allows you to determine potential rivals and perceive their focusing on methods.

To entice customers to return to their apps, religion-oriented courting platforms can capitalize on particular holidays and seasonal intervals related to the religion they originate from. By doing so, they will improve the credibility of their app and faucet into the will of customers to seek out matches who share related values and priorities in life.

In-App Occasions created by InshAllah Muslim Relationship app round spiritual vacation seasons of Islam.

Sexual Orientation and Id

In response to the varied spectrum of sexual orientations, courting apps are taking steps to make sure that all customers really feel welcome and represented. From inclusive profile choices to tailor-made matchmaking algorithms, these platforms present a protected and inclusive area for people to discover and categorical their sexuality. 

By incorporating options to the varied wants and preferences of customers throughout the LGBTQ+ spectrum, courting apps empower people to seek out acceptance, connection, and love on their very own phrases.

Customized product pages created for key phrase “homosexual” and “lesbian”

To boost focusing on efforts, courting apps catering to area of interest audiences can develop tailor-made product pages for key phrases they consider their most customers would make the most of to find their app. Phrases akin to “homosexual” and “lesbian,” which maintain vital search scores amongst sure customers, are strategically employed by queer courting apps of their customized product pages.

Valentine’s Day Developments: Insights and Expectations for the Cell App Business

There’s a sturdy impression of Valentine’s Day on the cellular app business. As noticed, there’s a big surge in search quantity for key phrases associated to Valentine’s Day and romance in February.. This development isn’t restricted to courting apps; classes akin to photograph & video and leisure additionally expertise notable results.

Round Valentine’s Day, we observe a notable enhance in in-app occasions and promotional content material. Relationship apps facilitate connections, whereas photograph & video apps provide instruments for capturing and sharing cherished moments. Leisure apps generate romantic playlists and film choices, and gaming apps introduce particular challenges for gamers to take pleasure in with their companions. This surge in exercise not solely addresses the heightened reputation of the season but additionally demonstrates the adaptability and creativity of app builders in assembly consumer expectations throughout key seasonal occasions like Valentine’s Day. 

In-App Occasions round Valentine’s Day

As evident from final yr’s developments, apps have successfully leveraged this seasonal alternative, and it’s one thing we should always anticipate seeing once more this yr.

Let’s check out their present initiatives for this yr. Hily Relationship App has already begun preparations for Valentine’s Day, establishing two in-app occasions centered across the event.

The total view of earlier than, throughout and after evaluation of Hily Relationship App’s In-App Occasions.

By leveraging Compass’ Influence function, we will discern a big surge of their natural visibility, signifying the profitable implementation of those in-app occasions throughout this seasonal interval. Moreover, as soon as the in-app occasion expires, we will additionally assess the total impression of the occasion on the app’s visibility all through its whole period and after February 14.

Questioning how your app measures up towards rivals out there? MobileAction gives a helpful useful resource for thorough competitor evaluation, permitting you to know market developments and refine your technique successfully. Schedule a demo with MobileAction right now to achieve further insights and strengthen your place out there.


The rating of prime advertisers is set by analyzing ASO Scores, Apple Search Advertisements Scores, and Advert Intelligence Scores obtained from MobileAction’s in depth dataset.This in-depth evaluation has been made potential by way of MobileAction’s choices, together with Apple Search Advertisements marketing campaign administration and complete app retailer advertising and marketing intelligence. Our platform actively tracks over 5 million key phrases, offering invaluable insights, and boasts a library of 69+ million advert creatives from 50+ advert networks globally. These impactful options strengthen our analyses by tapping right into a wealth of knowledge from numerous apps and inventive methods, guaranteeing a complete and insightful examination of the promoting panorama inside the courting app business.


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