How I Received Right here: 10Fold’s Caitlin Haskins leads with curiosity


Caitlin Haskins

Vice President and chief of the AI, Large Knowledge, and Cloud software program group at 10Fold‘s Austin workplace, Caitlin Haskins has over 16 years of experience in public relations. Acknowledged as a “Dynamic Do-er” within the PR Each day & Ragan Communications High Girls in Communications Awards in 2022, she is keen about attaining impactful outcomes.

Exterior of her skilled endeavors, Haskins finds pleasure in digging for fossils together with her three youngsters, savoring the flavors of Austin’s breakfast tacos, or pursuing her dream of mastering the artwork of the proper sourdough loaf.

The second I’m proudest of in my total profession is once I:

See an organization develop to the following stage – whether or not that’s finishing an exit or acquisition or just persevering with to construct. Taking an organization from stealth to exit is very satisfying when you realize that the model consciousness and third-party recognition that we generated performed an vital function in these milestones. It’s highly effective to convey improvements which are really world-changing to market – particularly now as we’re on the cusp of so many new purposes within the AI area.

A device or a chunk of software program I can’t dwell with out is:

Google Gemini. Whereas the applying’s gotten some flack within the final week or two for inaccuracies with picture era, I take advantage of it to shortly vet concepts, establish supporting statistics from credible sources, and extra. I don’t discover it to be as profitable with content material era or as “artistic” as ChatGPT, nevertheless it quickens my work, nonetheless.

The important thing to excellence in storytelling is:

Making a human connection. Working in deep tech, we are likely to shortly get caught on the enterprise narrative round software program and options. Nonetheless, reporters – and potential consumers – are all individuals first. If we will make clear their day-to-day experiences and the way expertise is creating battle or making issues higher, our story is more likely to resonate.

My skilled motto/mantra is:

By no means cease experimenting. What retains me energized and shifting ahead is the power to attempt new issues – with my purchasers as they search novel methods to teach their markets, with our company advertising and with my group. Our world is altering shortly – if I’m not making an attempt a number of new issues every quarter, at finest I can count on to face nonetheless and even fall behind. I wish to be generally known as a pacesetter who isn’t afraid to attempt new issues and is consistently studying.

A e-book or tune that modified the best way I take into consideration my profession is:

The ONE Factor: The Surprisingly Easy Reality Behind Extraordinary Outcomes by Gary Keller. One of many issues I like about working in an company is that every single day is totally different. I’ve the chance to sort out a brand new set of challenges every single day and that makes every single day transfer quick. The problem is that it’s simple to get “shiny penny syndrome” and lose observe of the duties that transfer the needle amidst all the remainder. This e-book helped me perceive that if I may construct a stronger deal with crucial duties, I might make rather more progress towards my objectives and assist our enterprise transfer ahead.                           

After I’m feeling overwhelmed at work, I:

 Remind myself that that is non permanent. Issues get busy and that’s an excellent factor – it means we have now alternative and I simply must take every bit aside to know how I’ll prioritize my time. What can solely I do? What may be handed off to a group member with little impression on high quality or finish consequence? The most important mistake we will make on this area will not be letting go. Letting go of a job may give a group member a possibility to attempt one thing new. Or, given the circumstances, I’ll must “let go” of the best way I’d choose to get issues achieved – I’m analytical and like to maneuver intentionally – to get the job achieved the best way it ought to. I talk my plan to execute with my CEO after which cease stressing – it’s time to get it achieved!

Isis Simpson-Mersha is a convention producer/ reporter for Ragan. Observe her on LinkedIn.



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