How Manufacturers Are Displaying Up at WNBA All-Star Weekend

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The WNBA All-Star weekend is again in Las Vegas in a giant method, and types are on board.

For the primary time, this weekend’s All-Star Recreation will air in primetime on ABC, tipping off at 8:30 p.m. ET on Saturday from the Michelob Extremely Enviornment. Along with the sport, which options staff captains A’ja Wilson and Breanna Stewart, followers can take pleasure in a halftime present starring Kehlani sponsored by AT&T.

“Whereas this marks the nineteenth yr of our partnership with ESPN, that is the primary time we’re on ABC in primetime for the All-Star Recreation,” Colie Edison, WNBA svp and chief development officer, advised Adweek.

“I get the chills,” she added. “It signifies that we’re a part of your sports activities dialog, your sports activities viewing expertise, and that doesn’t must say ‘ladies’s sports activities.’ We’re simply a part of the dialog now.”

TV scores are up in a serious method for the WNBA this yr. Throughout ESPN platforms, video games are averaging 548,000 viewers, a 46% year-over-year enhance. And on ABC, that common climbed to 647,000 over eight video games, up 18% in comparison with the 4 video games airing on the community forward of the 2022 WNBA All-Star Recreation.

That momentum has been persevering with in individual all through the season and is obvious heading into this weekend’s festivities.

Scoring main partnerships

On the bottom, the league is internet hosting its second-ever WNBA Dwell occasion, offered by U.S. Financial institution. In 2022 in Chicago, the occasion had 15,000 sq. toes of associate activation. This yr, there can be 75,000 sq. toes, a 400% development.

Fifteen completely different associate activations are occurring in Las Vegas, in addition to quite a lot of panels, meet and greets and extra.

“The expertise is simply completely elevated for each the followers and our companions,” Edison mentioned. “By Friday, you’ll actually get the texture that the WNBA has taken over Las Vegas as we flip quite a lot of issues orange. We’re so grateful to all of our Changemakers, and we’d not be right here with out them.”

The league’s Changemaker companions can have a big presence all through the weekend, with U.S. Financial institution presenting the general Dwell pageant. Its activation will even have a merchandise customization assertion, monetary trivia and meet-and-greets with WNBA stars Aliyah Boston, Satou Sabally and Napheesa Collier. Peloton’s Jess Sims is even set to host The U.S. Financial institution Brick or Bucket Problem, a finance-focused trivia sport.

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