How Microsoft is utilizing AI for measurement for its personal comms


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How Microsoft uses AI

Microsoft is working on the head of the AI craze. From its partnership with OpenAI to its Copilot software to Azure AI and extra, the tech big is placing out new instruments by the day to assist individuals and organizations make the most of generative AI.

However how is Microsoft’s personal communications staff utilizing AI of their day-to-day work?

We bought a little bit of perception throughout PR Each day’s current Public Affairs & Speechwriting Digital Convention, when Microsoft VP of Public Affairs Brent Colburn revealed a number of methods his personal division is utilizing AI, from measurement to media relations.

Utilizing AI for measurement

“Historically, we’re actually good at hindsight in communications,” Colburn famous in his presentation, calling this sort of measurement “hindsight.” And AI could make that hindsight a part of measurement even quicker and more practical. AI can rapidly generate clip experiences that don’t merely present you all media you’ve generated, however extra customized experiences that present all items from a commerce journal, as an illustration, or from a particular geographic location.

Colburn additionally sees an important alternative for what he calls perception: real-time data that may assist us reply within the second.

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