How one can Discover Content material for Fb: 23 Prime Content material Concepts


Author’s block?

Need assistance determining what to submit in your Fb web page?

You are not alone.

I wager if we surveyed all of the fan web page homeowners on the market, they’d all admit that typically they don’t have any clue what to submit on their pages.

Not an issue!

On this submit, we’ll completely repair your Fb author’s block by offering you with 23 totally different content material concepts that’ll take your Fb engagement to the following degree!

How one can discover content material for Fb: 23 Prime content material concepts

Be at liberty to skip to the part you are most eager about! 😀

We’ll cowl:


3 Golden guidelines for Fb content material

Fb has turn into a extremely aggressive platform, with many manufacturers contending for customers’ consideration.

How do you guarantee YOUR content material will get seen as a substitute of your opponents’?

In case you’re going to make use of Fb to efficiently market your enterprise to your viewers, you might want to hold your content material:

  • Recent
  • Visible
  • Participating (to face out from the pack)

In case you observe these 3 golden guidelines, you may be effectively in your strategy to mastering Fb’s tough algorithms and perfecting your content material technique.


Rule #1: Preserve it contemporary

Conserving your content material contemporary means updating your web page often with new concepts, traits, and information.

In different phrases, you don’t need your content material this week to look precisely like your content material final week (and the week earlier than, and the week earlier than, and so forth).

As a substitute, be certain that your content material modifications to replicate present traits AND various kinds of partaking content material mediums like video, photographs, infographics, memes, and many others.

Rule #2: Preserve it visible

Second, you have to keep in mind that visible content material reigns supreme on social media.

Pictures and movies are very important in capturing customers’ consideration, so embrace loads of eye-catching visuals. Typically, each submit you make ought to include some visible ingredient.

We’ll discuss a number of various kinds of visible content material and the best way to produce or discover it on this weblog submit.

Rule #3: Preserve it partaking

Lastly, hold it partaking by interacting together with your viewers.

Which submit would you moderately have interaction with?

“Simply ate breakfast.”


“Simply grabbed my favourite breakfast burrito on my approach into the workplace! What breakfast do you eat once you want a spotlight increase?”

In different phrases, always remember that social media is a 2-way dialog.

Encourage user-generated content material, begin conversations, and reply to feedback.

23 contemporary content material concepts on your Fb web page

Now that we’ve checked out your Fb content material PRIORITIES, let’s take a more in-depth take a look at the best way to execute an important content material technique on Fb.

On this part, we’ll take a look at 23 of the very best content material concepts to maintain your Fb web page contemporary, partaking, and fulfilling.

You don’t have to make use of each considered one of these content material concepts. As a substitute, it is best to overview all of them and determine which can work finest together with your viewers!

your viewers higher than I do, so use your finest judgment and hold attempting various things till you hit on one thing that works for you.

1. Learn different blogs

Regardless of the trade or matter you write about, chances are high another person is doing the identical.

Following what different content material creators in your area of interest produce could be a good way to remain up to date and discover inspiration on your web page!

As a substitute of going at it alone, use traits as a possibility. Leverage subjects that have already got traction with readers and craft fascinating items round them.

2. Reply a often requested query

Have you ever ever browsed by way of Google (or a discussion board web site like Quora or Reddit) and seen how many individuals are asking questions on virtually any matter conceivable?

These websites are nice sources for locating related content material concepts, so USE THEM! Look out for widespread inquiries inside your area of interest on these websites.

As soon as you discover one, submit it in your web page and provides your opinion! You may also ask your viewers to weigh in on the query.

3. Document a video

With an engagement fee of simply over 6%, movies are by far probably the most partaking kind of content material on Fb.

What does that imply for you?

It means you need to be utilizing movies frequently in your Fb content material technique!

Comply with these tricks to maximize the effectiveness of your movies:

  • Optimize movies to be watchable with out sound (subtitles, and many others.)
  • Prioritize mobile-first movies
  • Make your movies personable, informative, or humorous — don’t movie one thing simply so you may say you made a video

4. Interview specialists

Interviewing somebody in your trade is a superb approach of getting folks’s consideration.

Conduct your interviews over Skype, Zoom, or in particular person. Then, you need to use the audio as an informative podcast and submit the video on Fb (kill 2 birds with 1 stone)!

Even when you have no recording gear, e-mail interviews are one other simple choice. You may simply submit it as a weblog submit afterward for further publicity.

These interviews will lend your web page credibility, present partaking content material, and provides your followers one thing to debate within the feedback.

5. Share buyer testimonials

Sharing buyer testimonials is a superb strategy to generate engagement whereas mixing up your common content material routine.

Not solely does it showcase the constructive experiences others have had with your enterprise, but it surely additionally provides a private contact to your web page.

Folks love studying about actual experiences, and, let’s be trustworthy, who higher to advertise your enterprise than your glad clients?

Plus, it helps construct belief with potential clients not sure about your services or products.

You may maximize the advantage of these posts by together with pictures of glad clients utilizing your product.

Share customer testimonials

In different phrases, there’s no draw back to sharing your clients’ constructive ideas, feedback, and evaluations!

6. Share user-generated content material

One of the crucial efficient methods to leverage the ability of social media is by sharing user-generated content material in your Fb web page.

This implies sharing pictures or movies your clients have created utilizing your services or products. It helps construct a way of neighborhood and serves as social proof for different potential clients.

Share user-generated content

The subsequent time a buyer shares an image of themselves utilizing your services or products, do not hesitate to share it in your Fb web page. It is a win-win for each you and your clients!

We suggest reaching out to your buyer earlier than sharing their content material together with your followers simply to make sure it’s alright with them that you just use their submit in your web page.

It by no means hurts to ask — individuals are virtually at all times keen to share!


51% of customers say they might be MORE more likely to proceed partaking with or buying from a model that shared their user-generated content material!

7. Ask questions

A few of the most partaking varieties of posts are questions as a result of folks LOVE to share their opinions about issues (typically an excessive amount of when you’re like me!).

In case you’re questioning what kind of questions result in probably the most responses out of your viewers, try the Questions part of Put up Planner’s content material software (underneath the “Put up Concepts” tab).

Ask questions

This software helps you to shortly discover extremely partaking inquiries to share together with your viewers.

8. Share a submit from thought leaders in your area of interest

If all you ever do is promote your content material, it could come throughout as egocentric and smug (trace: folks gained’t need to have interaction with it).

Displaying like to niche-specific thought leaders is a good way to combine up your content material whereas giving folks authoritative info and a viewpoint aside from your personal.

Among the best methods to observe thought leaders’ feeds is by including them to a Content material Stream on Put up Planner.

Seek for the thought chief you need to observe and click on on the + image over their picture. Repeat this course of to create a Content material Stream that routinely retains up together with your trade’s high thought leaders!

Share a post from thought leaders in your niche

9. Say thanks!

Solution to go — you hit that vital milestone or obtained rave evaluations.

A easy “thanks” submit is the right strategy to share excellent news and unfold some love!

Folks like to really feel like they’re a part of one thing. Thanking them for serving to you attain a milestone helps them really feel like they’re a part of your journey to success.

Which will increase future engagement and relationship constructing!

Who is aware of, your followers may simply present their appreciation with likes, feedback, and engagement!

10. Recycle a few of your finest content material

In case you solely submit an superior piece of content material one time, you are lacking all of the followers who occurred to not be on Fb that day.

Do not you suppose they need to see that content material too?

Repair this drawback by sometimes recycling a few of your top-performing content material (so long as it’s nonetheless related, in fact!).

You are able to do this simply on Put up Planner by clicking the recycle icon when making a submit.

Put up Planner will do the onerous work of scheduling it into your content material queue, after which it’s going to routinely add it again into your content material plan at a future date!

Recycle some of your best content

So be happy to re-share your outdated posts. Simply don’t do it so typically that your web page feels extra like a recycling bin than a supply of contemporary content material.

11. Share a quote

Who doesn’t like to be impressed by a superb quote?

Sharing quotes together with your followers could be a wonderful strategy to break up the monotony of your common posting calendar with out posting one thing pointless. Strive the next:

  • Inspirational quotes
  • Quotes from leaders in your trade
  • Humorous quotes
  • Relatable quotes

Among the best methods to seek out high-impact quotes to share together with your viewers is through the use of Put up Planner’s Content material Streams devoted to nice quotes.

Share a quote

Simply discover a quote that pertains to your viewers and add it to your posting calendar!

12. Create an infographic

Folks aren’t simply on Fb to see cute cat photos (though that could be an enormous cause for a few of us).

Many individuals additionally need to really feel like they’re studying one thing on social media.

I wager you’ve gotten an important weblog submit mendacity round that you could possibly flip into an superior infographic with out an excessive amount of effort.

You need to use Put up Planner’s Content material Studio to generate nice informational photographs that can assist you reuse your finest posts, create eye-catching content material, and interact your followers!

Create an infographic

13. Write a listing submit

Why did you click on on this weblog submit?

Let me guess:

It’s since you noticed a promise of a number of methods to unravel your content material drawback on Fb.

In any case, what’s higher than only one answer to an issue? How about 23 options?

Why not use the identical technique on Fb?

Share a listing serving to your followers deal with a few of their widespread points in a number of alternative ways. You may even discover that these posts turn into a few of your hottest!

14. Create a contest

With so many companies vying for consideration on social media, it may be powerful to face out from the group.

Working a Fb contest may very well be the ticket to getting your viewers engaged and interacting together with your model. Not solely do competitions encourage folks to remain tuned to your web page, however they will additionally make it easier to develop your following and improve gross sales.

Strive a majority of these contests to see how a lot engagement they generate together with your viewers:

  • Photograph contest
  • Caption competitors
  • Tag to enter

And keep in mind, hold it enjoyable and fascinating — your followers will thanks for it!

15. Go stay

If you wish to increase engagement and get extra Likes, Fb Stay is a superb place to begin!

This function helps you to stay stream to your viewers and interact with them in real-time.

This provides a private contact to your model AND offers your followers a behind-the-scenes take a look at your enterprise.

Plus, 82% of Fb customers choose stay content material, providing you with extra visibility and a better probability of reaching new audiences.

So seize your cellphone, go stay, and see the engagement roll in!

16. Use Fb Reels

In case you’re searching for a contemporary strategy to submit content material on Fb, Reels are one other nice choice.

With Reels, you may create brief, snappy, and visually partaking movies that seize consideration and get Likes. Whether or not you are:

  • Showcasing new merchandise
  • Providing useful suggestions and tips
  • Simply entertaining your followers with behind-the-scenes content material

Reels present a enjoyable and accessible strategy to attain out to your viewers.

Use Facebook Reels

Since Fb viewers have interaction extra with video content material than another kind, Reels are a wonderful strategy to hold movies in entrance of your followers with out getting stale.

17. Get-to-know-you posts

It might sound pointless, however sharing particulars about your self and your life may also help your viewers really feel related to you (which brings extra engagement).

These posts could be about something, out of your favourite TV reveals and hobbies to your childhood reminiscences and journey experiences.

Moreover, it is best to attempt making these posts in several codecs to maintain them contemporary and fascinating.

Strive these concepts out:

  • Share your favourite (fill within the clean) and ask your viewers to share the identical within the feedback.
  • Give a video tour of your workplace.
  • Put up your train routine (in video or textual content with visuals).

18. Repurpose your weblog submit into Fb posts

You in all probability have some nice weblog posts mendacity round that aren’t doing you a lot good anymore.

Why not repurpose these wonderful weblog posts into Fb posts by condensing the knowledge in an easy-to-read format (or, higher but, one thing visible like an infographic!)?

One nice strategy to create graphics, even when you aren’t a designer, is with Put up Planner’s Content material Studio. It supplies nice textual content, design, and photograph instruments to shortly create eye-grabbing visuals.

Repurpose your blog post

With the rise of ChatGPT, you may even paste your weblog submit into its interface and inform it to “Summarize the next content material” (or use an analogous immediate). It’ll create a condensed type of your article that you need to use on Fb.

Simply be certain that to proofread and edit something you’ve gotten AI generate so that you can retain your voice, fashion, and accuracy!

19. Product launches and reductions

Are you planning on launching a brand new product or providing an important low cost? If that’s the case, promote it on Fb!

With over 2.9 billion month-to-month lively customers, Fb is a superb platform for reaching a big, numerous viewers.

Utilizing Fb posts can improve model consciousness, drive visitors to your web site, and finally increase your gross sales.

Keep in mind: Visible posts are king! Don’t launch a product or promote a reduction with out sharing one thing visible to catch your viewers’ eyes! It may be a easy image of your new product or a well-designed image selling your low cost.

20. Repurpose a podcast into shorts

Do you’ve gotten a podcast speaking about issues in your area of interest? Have you ever ever thought of repurposing your episodes into bite-sized shorts for Fb?

It is a good way to increase the lifetime of your content material and attain a wider viewers!

By turning your podcast right into a Fb brief, you may share your message together with your current Fb viewers and appeal to new followers preferring video content material.

You may simply repurpose your audio right into a visually partaking format that aligns together with your model’s message and aesthetics.

It is a fast, simple, and efficient strategy to degree up your content material sport.

21. Touch upon area of interest information

Social media has simplified info sharing, that means your followers know what’s taking place in your trade (even when you don’t!).

As a enterprise proprietor, being a part of that dialog is essential. You NEED to remain updated on the information that’s occurring in your area of interest so you may speak together with your viewers about it.

Commenting on information in your area of interest on Fb is a good way to generate engagement. It reveals that you just’re up-to-date on what’s taking place and have one thing beneficial to contribute.

Plus, it could make it easier to set up your self as an authority in your discipline.

Don’t be afraid to talk up and provides an opinion about what’s taking place in your area of interest! You may simply begin beneficial conversations together with your followers.

22. Search different social media platforms

Many individuals are neglecting their finest supply of Fb content material: different social media platforms.

Thousands and thousands of accounts produce hundreds of thousands of items of content material EVERY DAY on social media. So why not discover and share a few of these nice posts together with your viewers?

Put up Planner is likely one of the finest methods to perform this and automate your content material discovery on the identical time. Seek for Content material Streams in your area of interest, and Put up Planner will immediately make it easier to discover the very best content material from across the internet to share together with your followers.

Search other social media platforms

You may shortly discover distinctive content material from any social media platform and add it to your Put up Planner’s Fb scheduler in seconds.

23. Curate confirmed content material

Talking of Put up Planner Content material Streams, you shouldn’t submit simply any outdated content material to your Fb web page.

That results in decreased content material high quality, much less engagement, and fewer gross sales.

As a substitute, you need to be sharing the BEST content material that’s confirmed to work with related audiences.

Put up Planner helps you try this by assigning each bit of content material a star score primarily based on how effectively it carried out with its unique viewers. So if a chunk of content material has 4 or 5 stars, you may really feel assured that it will carry out effectively together with your viewers too.

Put up Planner lets you schedule Fb posts forward of time to avoid wasting time and hold a extra constant presence on-line. Simply decide the confirmed content material you need to share and add it to your posting calendar.

Curate proven content

And keep in mind: once you discover a REALLY nice piece of content material, recycle it to maximise its worth on your web page!

Able to by no means run out of Fb content material?

Conserving your Fb web page stuffed with fascinating content material could be onerous, but it surely’s quite a bit simpler you probably have some strong concepts about what varieties of content material you need to submit.

Utilizing these 23 content material concepts ought to make it easier to hold your content material contemporary and thrilling whereas bettering your engagement numbers.

AND it ought to make it easier to lastly recover from that Fb author’s block!

What different varieties of content material do you share together with your Fb viewers? Tell us within the feedback under!


Please enter your comment!
Please enter your name here