How one can Repurpose Content material to Increase Your Site visitors (20+ Methods)


Content material repurposing generally is a game-changer in your content material program. I’m speaking about extra content material, extra visitors, extra conversions, and fewer time. Sounds good, proper?

What if I advised you that you could possibly create 2x the high-quality content material in 1/2 the time? Extra content material, saved time, and elevated visitors? I’m already beginning to sound like a late-night infomercial. Gross. 

However critically, this isn’t a fantasy. With content material repurposing, extra visitors with much less effort is a dream you can also make come true.

Take into consideration the final piece of content material you created: weblog put up, information, webinar, infographic, video, case research, or no matter it was. How lengthy did it take you to create? Doubtless a minimal of two hours, proper? Maybe nearer to 10 to twenty hours for the bigger items? Perhaps much more.

And what occurred once you completed? You revealed it, made plans to put it on the market, after which started working on the subsequent piece of content material. Sound acquainted?

That content material advertising technique appears rather a lot like work more durable, not smarter. And it’ll finally result in development plateaus and content material burnout. Not good.

Check out your content material library. You seemingly have so a lot nice content material already. What are you doing with it now?

That library is a goldmine of content material. You simply must be taught to reap it.

It’s time you bought on board with the outdated, not-so-secret content material advertising adage: wceremony much less, promote extra.

And there’s no higher option to soar on the bandwagon than by repurposing your already present content material.

On this put up, I’m going to point out you a complete new magical world of content material repurposing. Belief me, by the top of this text, you’ll be speeding to begin doubling, tripling, and quadrupling your content material output with repurposing. Let the content material floodgates open!

Sounds gimmicky, huh? I agree, however I promise this isn’t the next-generation weight reduction tablet that may exotically soften fats out of your physique in a single day—that is legit.


Let’s begin with the fundamentals after which work our approach by all of the fantastic methods you possibly can start repurposing your content material:

  1. What’s repurposing content material?
  2. Why must you repurpose content material?
  3. How one can repurpose content material (what you got here for!)
  4. Ideas and methods to repurpose content material to perfection
  5. Comply with the 80/20 content material advertising rule
  6. Go forth and repurpose

What’s repurposing content material?

You understand how individuals rework ineffective junk into an attractive piece of furnishings or how they flip an outdated tire into a ship fender? That’s repurposing.

Repurposing content material is taking your superior present content material and “reusing” it in another way with a brand new target market on one other platform.

One instance of repurposing content material can be to transcribe certainly one of your podcast episodes, add a little bit of commentary to it, and publish it as a weblog put up. You may additionally take the audio from the podcast, add a background picture to it, and publish the piece as a video on YouTube and Vimeo. 

And voila—you’ve simply produced two further items in seemingly 1/tenth the time it took you to create the unique content material. Plus, you’ve additionally reached new audiences on completely different platforms.

Did a metaphoric lightbulb simply flick on above your head? 

Think about on a regular basis it can save you and the brand new audiences you possibly can attain by repurposing your nice evergreen content material! 

Beneath, we’ve compiled a listing of the 20 greatest methods you can begin repurposing content material. Skip on down the web page should you’re getting too anxious—or keep on with me should you’d wish to fulfill your curiosity with some spectacular advantages. 

Why must you repurpose content material?

Creating incredible content material day after day isn’t simple. It takes time, cash, and vitality.

Repurposing content material takes the draining creativity out of the manufacturing cycle—you’ve carried out the laborious work already with the unique piece of content material.

Listed below are a number of causes it’s best to begin repurposing:

Piggyback in your success

If a weblog put up carried out effectively, there’s probability the identical materials can be effectively obtained on different channels, too. Check out your best-performing items of content material and decide how one can reuse it on completely different platforms.

Revive your failures

Have you ever ever spent a ton of time producing content material that hardly left a ripple within the sea of your advertising efforts? Don’t beat your self up—you’ve constructed the muse, now you simply want to shine it up a bit. Amp up, spin in a brand new route, or mix your not-so-successful items to create model new content material creations.

Attain new audiences

You’ve carried out the laborious work creating the content material—now you simply must share it the place new audiences will see it. Your thriving YouTube collection may carry out effectively as a podcast, too. Or maybe your good e-book would make a good higher audiobook. Speaking your similar content material by completely different mediums means that you can have interaction distinctive audiences on their favourite platforms.

Save money and time

Whereas most content material doesn’t have any tangible worth, it takes time, effort, blood, sweat, and generally tears to create. By repurposing, you’ll be capable to produce extra high-quality content material in a shorter time—which implies much less stress, fewer tears, and a happier content material workforce.

How one can repurpose content material (20+ methods)

Repurposing content material works any which approach. You possibly can flip a bunch of weblog posts right into a information or a information right into a bunch of weblog posts. You possibly can convert your Vimeo tutorials right into a webcast and switch your webcast into an electronic mail collection or electronic mail publication.

The one restrict to repurposing is your creativeness.

With out additional ado, let’s check out 20 superior methods you possibly can repurpose your content material.

1. Convert right into a weblog put up

Just about any piece of content material will work appropriately as a weblog put up. Did your CEO ship an inspirational electronic mail to your workers? Have you ever invested weeks, months, or years publishing an e-book? Is your podcast collection getting tons of visitors? Convert any piece of content material right into a weblog put up (or a number of weblog posts) to get additional mileage out of it and to drive visitors again to the supply. 

2. Construct a brand new information

Should you’ve revealed a number of items of content material on a selected topic, mix all of your materials right into a long-form information. You don’t must recreate the wheel. You possibly can even take several types of content material (movies, textual content, audio, infographics, case research, and many others.) and blend them to create a extra complete useful resource.

3. Create a useful resource record or roundup put up

A useful resource record generally is a highly effective means to attach your viewers to related items of content material. For instance, take a look at our Vacation Sending Packing Listing—it merely tells a brief narrative by linking out to glorious content material we already created months and years in the past. Or take a look at Copyblogger’s finish of week recaps—they summarize every of the newest weblog posts and tie all of them along with a compelling ribbon.

4. Compile an e-book

Should you’ve maintained a weblog for not less than a 12 months or two, you seemingly have a whole bunch of outdated weblog posts overlaying a spread of subjects in your trade. Set up all of that outdated content material neatly right into a downloadable e-book. You may use the e-book as a lead magnet and even promote it.

5. Print bodily e book copies

Take your e-book to the subsequent stage with a bodily print model—a tangible, real-life e book (sure, they nonetheless exist). A printed e book would require cash for printing prices, but it surely’ll demand little additional work. You possibly can then ship copies to your most precious clients or hand them out to friends at your subsequent convention.

6. Make an electronic mail collection

“In terms of repurposing content material, electronic mail collection are an ideal channel. You possibly can take an e-book or perhaps a lengthy weblog put up and cut up it into a number of elements, which you ship out to your electronic mail record over a number of days or even weeks,” stated Hootsuite’s Invoice Widmer.

7. Remodel right into a SlideShare or slide deck

Presenting at a convention? As an alternative of making your slideshow from scratch, supply the data from all of your nice present content material.

Upon getting your slide deck presentation, add it to websites like SlideShare to get much more eyeballs on it. 

8. Turns slide decks into webinars

Should you took a number of time to create a novel, kick-butt presentation, repurpose the slides right into a webinar. Now you’ll simply be doing a digital supply as a substitute of an in-person presentation. 

9. Repurpose content material into movies

The time spent watching video content material on-line continues to develop 12 months over 12 months. To capitalize on the development, take a look at methods to transform your present content material into movies. For instance, report your webinars, and as soon as they’re over, put up the recordings on YouTube and Vimeo to achieve additional traction. Convert your weblog posts into movies with little-to-no effort with video creation software program like Lumen5 and Content material Samurai. Seize the audio out of your podcasts, throw a background picture on it, and presto—you now have a YouTube video.

10. Produce podcast episodes

Carry out the inverse of the final tactic. Strip the audio out of your movies, add somewhat intro, and switch them into podcast episodes to publish on Spotify, iTunes, SoundCloud, and extra.

You possibly can report a podcast with certainly one of your content material creators the place they discuss by a subject they’ve already written about. For instance, if a member of your workforce wrote “10 search engine optimization Techniques to Maintain in Thoughts in 2020,” you could possibly do a Q&A with the writer on the subject for a podcast episode.

11. Flip knowledge into an infographic

Everybody loves footage—that’s why 32% of entrepreneurs say photographs are essentially the most important type of content material for his or her enterprise.

Should you collect knowledge from a survey or benchmark report, repurpose the content material into an infographic. You possibly can embed your infographics in a weblog or put up them as stand-alone photographs in your Pinterest account.

If design isn’t your factor, strive utilizing providers like Canva, Piktochart, or Visme—they supply loads of templates for these with less-than-sophisticated artistic expertise.

12. Compile your visitor posts right into a visitor e book

Normally, once you visitor put up on one other website, you agree to not republish the identical content material in your weblog to keep away from getting penalized by Google for duplicate content material. However should you compile your visitor posts right into a non-searchable downloadable PDF—downside solved! Now you possibly can reuse all that nice content material with out fearing the wrath of Google.

13. Repost on LinkedIn articlesFb On the spot Articles, and Medium

LinkedIn articles and Medium are nice locations to syndicate your weblog content material. Sure, there’s a danger of getting penalized for duplicate content material or that Google will rank the LinkedIn or Medium model of your content material greater within the search outcomes. Nevertheless, should you observe Google’s beneficial greatest practices, you need to be simply high quality reposting.

Listed below are a number of ideas from IMPACT for reposting on LinkedIn and Medium:

  • Don’t publish your complete article. Make the piece extra of a teaser. Supply some nice content material, after which encourage readers to see the entire piece in your weblog.
  • Don’t repost each article. Focus in your greatest, evergreen items of content material. Social platforms reward high quality over amount.
  • Optimize for the platform. Your LinkedIn and Medium audiences are completely different than your weblog’s viewers. Be sure to regulate the titles and CTAs to enchantment to the viewers on every distinctive platform.  

14. Flip your posts into tales

Nearly all of the social media giants (Fb, Instagram, YouTube, Snapchat) allow customers to put up tales (bite-sized items of content material). Should you simply revealed an article, repurpose it in a collection of tales. For instance, should you simply posted “6 Tricks to Streamline Your Small Enterprise’s E mail Advertising,” you could possibly create tales to introduce the article, share 2-3 ideas, and encourage your followers to learn the entire piece.

15. Recap your social media conversations

Did you promote a hashtag at a convention? Or have you ever hosted or participated in Twitter chats? In that case, recap these social media posts in a weblog article. For instance, take a look at our #SIGNALConf Day 1 Recap or our 2018 Collision Convention Recap. We did the laborious work already by developing with distinctive Tweets and fascinating with the neighborhood—then we merely compiled all of it collectively into quick, enjoyable articles.

16. Develop a web-based course

When you have content material galore on a selected topic, take into account compiling it neatly into a web-based course. A web-based course is principally a extra tutorial model of an e-book. As an alternative of simply having content material for guests to learn, you embody assets, quizzes, check-ins, and supply a approach for customers to ask questions (electronic mail, discussion board, Q&A, and many others.).

17. Reply questions on Quora

It’s possible you’ll be getting some fascinating questions on Quora relating to your model, product, or trade. Repurpose your present content material to provide lengthy, in-depth solutions to the Quora neighborhood’s considerations. And should you come throughout a query you don’t have content material to help, take the time to craft a considerate, well-researched response. You possibly can then repurpose that response in your weblog or in your documentation.

18. Compile an consultants roundup

Should you’ve taken the time to interview professionals (each inside or exterior to your organization) for particular items, repurpose the highlights from these conversations in an consultants roundup. Ultimately, you may need an superior article like 250ok’s E mail Service Supplier (ESP) Purchaser’s Journey.

19. Share your secrets and techniques

Have you ever created shortcuts to writing electronic mail topic traces, crafting high-converting touchdown pages, or managing your busy schedule? Repurpose your personal processes into priceless items of content material. You’ve already spent hours refining your strategies—now simply share your secrets and techniques with the plenty.

20. Acquire questions for an FAQ

Your help squad, social media supervisor, and buyer success workforce get a whole bunch of questions yearly. Speak to them, compile the questions, good the solutions, and put up the top end result as an ongoing FAQ. Now your workforce can direct clients or guests to the FAQ for an entire response to their questions with out doing the work another time (plus, they’ll doubtlessly discover solutions to questions they haven’t even requested but).

And there you have got it—20 easy methods to repurpose your superior content material. 

Get out your stopwatch and see how a lot time you save cranking out the subsequent batch of labor. Plan an additional half-hour for lunch tomorrow since you’re going to be approach forward of schedule!

Ideas and methods to repurpose content material to perfection

The digital world has sufficient meh items of content material. Repurposing content material isn’t an excuse to get lazy and replica/paste your work in every single place—it’s a technique to do extra with much less.

Need to create new content material even higher than the unique? Then try our ideas and methods beneath:

  • Breathe new life into your outdated posts by giving them a common replace. Revise knowledge, make amendments, delete irrelevant content material, and preserve it contemporary. If the piece isn’t performing effectively in search outcomes, experiment with optimizing in direction of a brand new key phrase.
  • Don’t duplicate your content material. Even should you’re compiling your weblog posts into an e-book, take the time to shine up the copy and create smoother transitions. You may need to change the structure round, delete a paragraph right here or there, or condense sections. It’ll be manifestly (and embarrassingly) apparent should you simply copy/paste collectively an e-book or information—take the time to thoughtfully create a high-quality standalone piece.
  • Hyperlink all of your content material collectively. Should you publish a weblog put up based mostly on a podcast episode, hyperlink again to the supply podcast. And vice versa—within the podcast description, hyperlink to the weblog put up. Do that with all of your content material to create pure, useful hyperlinks in your viewers to observe.

Comply with the 80/20 content material advertising rule

Bear in mind the advertising adage we talked about briefly: wceremony much less, promote extra. It deserves a bit extra consideration.

The 80/20 content material advertising rule is straightforward: 20% of your time ought to be spent creating content material, 80% p.c ought to be spent selling it. I like to think about repurposing as selling content material.

Put within the time, do the laborious work, and create tremendous high-quality items of content material. Then, stretch that content material to its limits by repurposing it on each applicable channel. So in case your authentic article took you 10 hours to create, it’s best to spend 40 hours selling it (repurposing, emailing, sharing on social media, creating advertisements, and extra).

Don’t fall into the darkish, limitless content material creation blackhole. It doesn’t matter how nice your content material is that if no one sees it!

Go forth and repurpose

Save time, create higher, and enhance visitors by repurposing your content material. Want I say extra?

Begin getting essentially the most bang in your buck with each piece you create by repurposing it to its absolute limits.

Need assistance with the email-specific content material repurposing? Take a look at our E mail Advertising Getting Began Information to go step-by-step by every thing it’s essential to know to get your electronic mail program up and operating.


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