How one can Write the Finest Consumer Tales | by Lisa Mo Wagner | Jul, 2023


Picture by Etienne Girardet on Unsplash

Typically it’s good to return to the fundamentals. Let’s discuss story writing! ✍️

What are some issues which might be important for a very good story? What’s one thing useful that takes it from good to nice?

  1. Consumer tales should at all times have a person!
  2. Consumer tales seize what the person needs to attain in a easy sentence
  3. Consumer tales comprise a qualifying worth assertion
  4. Consumer tales embody acceptance standards
  5. Consumer tales are small and easy

I seek advice from the entire ticket or backlog merchandise as a person story. However, one a part of the person story is the person story within the slender sense. Let me share with you what I put right into a person story within the broader sense.


I want the “job story” format, however the traditional person story template works simply as properly if, and provided that, you make it a couple of particular person (persona) and their “why” — It shouldn’t be “As a PO, I need a button there so the person can use it.” 😉

Job Story: When _____ (Situation) I want to_____ (Motivation) So I can_____ (Expected Outcome)
Learn all the small print right here.


Right here goes something that explains why we’re doing this and what we’re attempting to perform: Desired enterprise end result 💸, the way it pertains to the OKRs 🎯, what person analysis 🕵️‍♀️ introduced us right here, the assumptions we validated 👩‍🔬 and the dangers we’re prepared to take, the way it matches into the larger image… you get the thought.

Typically, I add some subheadings if there’s so much right here. I like leaving this part’s title imprecise as a result of the content material could be very contextual.


Acceptance standards ought to be created as a joint effort between the product proprietor and the event crew. They need to

  1. be testable with clearly outlined move/fail outcomes,
  2. be unambiguous and concise,
  3. set up shared understanding.


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