How Puma Measures Success Throughout New Tech


Hitting all of these finally ladders as much as driving gross sales, stated John Aghayan, founder and CEO.

“In case you are culturally related, the gross sales will come,” stated Aghayan. “Go for the why and every little thing then [flows to] gross sales.”

(Left to proper) John Aghayan, founder and CEO, Emcee; Ivan Dashkov, head of rising know-how and media, Puma; Catherine Perloff, reporter, ADWEEK.Ivan Piedra Images

Over the previous two years, platforms like Fb and Instagram have rolled again social commerce efforts, whereas TikTok Store is receiving loads of curiosity from consumers, however success remains to be nascent and sporadic. Partly, that skepticism comes from platforms making an attempt to retrofit commerce right into a platform not initially designed for it. And, as entrepreneurs know all too effectively, altering person conduct could be a troublesome and prolonged course of.

“Huge Tech has a variety of walled gardens, that’s an enormous studying,” stated Aghayan. “We’re on a mission to slowly convey them down one after the other. It’s troublesome and difficult to work inside these closed ecosystems.”

For Puma, that problem might be alleviated by selecting the best, trusted companions to work with, stated Dashkov.

One other problem in embracing new tech, he added, is getting buy-in from the broader group. For Puma, it confronted points engaged on NFTs in getting the finance division to just accept the model taking cryptocurrency.

“However our slogan is, ‘Perpetually Sooner,’ so I all the time return to that,” he stated. “We now have to maintain pushing the envelope to be an revolutionary model.”


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