How The Rock Content material Staff Makes use of AI


Since its launch in November of 2022, ChatGPT has modified the panorama of content material creation as we all know it—and as new synthetic intelligence (AI) applied sciences proceed to emerge, the traces between human-generated and computer-generated content material have develop into more and more blurry.

Sure, it’s true that AI has modified not solely the way in which we write—however the way in which we assume about content material.

At Rock Content material, we’ve been holding an in depth eye on AI know-how and its affect on the world of content material creation. In our expertise, AI might be an especially highly effective and environment friendly software for productiveness — and we’re already utilizing it in some progressive and thrilling methods. 

On the finish of the day, nonetheless, it’s my stance that AI won’t substitute human-generated content material and can by no means be as artistic as people.

What, precisely, do I imply by that? In case you tuned into my current Advertising Backstage webinar, you already know.

However when you didn’t get the possibility to hear dwell, this publish will summarize Rock Content material’s stance on AI and supply some insights into how our groups are utilizing it to boost effectivity and optimize content material.

What AI Can (And Can’t) Do in Phrases of Content material Creation

It’s been lower than a yr because the first model of ChatGPT made its debut, but we’ve already witnessed the unbelievable issues AI can do relating to content material creation.

From developing with new matter concepts to producing meta titles, headings, and calls to motion, AI has confirmed to be extraordinarily helpful within the content material realm.

On the similar time, there are some issues that AI can’t do (and should by no means have the ability to do) — issues that can all the time require the human contact to attain.

Take into account, for instance, that AI instruments can’t be relied upon to supply 100% factual info on a regular basis. This has been confirmed time and time once more, as fact-checkers have discovered main flaws and errors in AI-generated content material.

Likewise, AI can’t create thought management content material as a result of it will possibly’t write persuasively. AI instruments are unable to reliably write about present occasions or any matters with quickly altering info — they usually fail at producing goal and unbiased content material about social, political, and non secular points.

As I state in my Advertising Backstage webinar, AI content material era won’t substitute people, however it’s going to make them extra highly effective.

When used for analysis and ideation, AI instruments could make content material creation extra environment friendly and efficient. Nonetheless, nice content material will all the time require fact-checking, modifying, and creation by actual folks.

How Rock Content material Makes use of AI to Enhance Content material Effectiveness

At Rock Content material, we don’t use AI to interchange our roles as content material creators — however to amplify and optimize our content-creation processes.

Actual Examples: How Rock Content material Makes use of AI

So, what are some methods through which our workforce at Rock Content material is already utilizing synthetic intelligence?

  • Comparability – Utilizing ChatGPT to create instantaneous comparability tables (together with professional/con tables or similarity/distinction tables). This may be an efficient option to save time whereas researching and organizing info for a bit of content material, although fact-checking is all the time advisable.
  • Tone analyzer – Utilizing AI instruments (like ChatGPT) to rebrand or rewrite content material in a selected tone and voice.
  • E mail titles – Now we have discovered numerous success with utilizing AI instruments to generate eye-catching and interesting electronic mail titles, which might help to extend open charges and total engagement charges in a advertising marketing campaign.
  • White areas – AI instruments can be utilized to find “white areas,” or areas the place content material from the competitors is missing on a selected topic. It is a nice option to brainstorm new content material concepts that haven’t but been coated or that might be coated in a brand new option to attain an viewers.
  • CTAs – AI instruments are efficient in writing robust calls-to-action when appropriately prompted. Efficient calls-to-action might help to extend conversions, making it simpler to succeed in new potential prospects or purchasers.

These are just some examples of the various methods through which our personal workforce has discovered success utilizing AI to optimize its content-creation course of and enhance content material advertising ROI. How are you going to do the identical in your personal content material technique?

WriterAccess and Content material Cloud

Rock Content material can also be proud to have acquired WriterAccess, which is now a part of what we name the Content material Cloud suite.

This progressive suite lets you have interaction your viewers, enhance ROI, and develop your small business by mastering content material advertising with AI-powered instruments and human-powered content material manufacturing.

Particularly, WriterAccess is a market of vetted skilled freelancers who’re able to create high-quality content material in your model.

In case you’re searching for content material with a human contact, you’ll be able to’t go flawed with WriterAccess not only for content material writers, however for strategists, designers, illustrators, and even animators.

Learn additionally: How RivalMind Elevated Their Content material Manufacturing by 67% With WriterAccess

Additionally a part of our Content material Cloud is Stage by Rock Content material, a WordPress website internet hosting and administration platform that lets you enhance your natural site visitors and search visibility. In the meantime, Ion makes it straightforward to drive extra conversions via the creation of interactive content material.

Collectively, all of those instruments and platforms create our Content material Cloud. Combining the effectivity of AI instruments with the human contact of artistic expertise, the Content material Cloud is able to give you the results you want.

AI Content material Instruments From WriterAccess

We’re already witnessing the methods through which AI instruments can create content material extra shortly and effectively than ever earlier than — however we all know that nothing will have the ability to substitute the human contact relating to efficient and interesting content material creation.

That’s why our neighborhood of greater than 15,000 freelance writers at WriterAccess stays a useful asset to any enterprise seeking to maximize its content material technique.

Along with our workforce of vetted and skilled human writers, WriterAccess additionally presents quite a few AI content material instruments to maximise effectivity and take advantage of your content material technique.

AI Content material Wizard

Our AI Content material Wizard software lets you entry complete, AI-driven insights to save lots of you time and sources when designing your content material technique.

With this easy-to-use software, you may get a fast and detailed evaluation of which content material you must create for a most return in your funding.

AI Content material Concept Generator

Having a tough time brainstorming matters that would be the most partaking and attention-grabbing in your target market? 

Give our AI Content material Concept Generator a try to discover well timed, related matters that can assist you construct an attractive and considerate content material asset. It is a nice option to get out of that brainstorming rut and apply some tried-and-true methods to your ideation course of.

AI-Powered Author Search

With greater than 15,000 freelance writers on our platform, discovering the suitable content material author in your subsequent challenge might really feel like discovering a needle in a haystack.

Nonetheless, with our AI-Powered Author Search characteristic, it doesn’t need to be that difficult.

This software makes it fast and simple to match your content material wants with the right candidate in just some clicks—so use them to save lots of your self a while and trouble whereas nonetheless discovering the expert author you want in your subsequent content material piece.

AI Persona Builder

You already know that understanding your viewers is a crucial element of your content material advertising technique.

Nonetheless, taking the time to jot down and develop viewers personas might be time-consuming.

With WriterAccess’s AI Persona Builder, you’ll be able to effortlessly create a novel persona tailor-made exactly to your content material primarily based on actual knowledge — so you’ll be able to spend much less time creating personas and extra time specializing in different necessary areas of your content material technique.

AI Content material Detector

While you’re spending your advertising {dollars} on human-written content material, the very last thing you need is to fret about receiving AI-generated content material.

While you work with WriterAccess in your content material wants, you’ll be able to make the most of our extremely correct AI Content material Detector Instrument, which scans all content material submitted by our writers and flags any content material that’s created by AI.

The consequence? You’ll be able to relaxation assured that you just’re getting unique human content material with every order you place.

The Backside Line

Solely time will inform the true affect that AI could have on the way in which we create content material. Nonetheless, if the previous eight months are any indication of what the longer term holds, it’s doubtless that the content material ideation and creation course of is being modified perpetually.

On the finish of the day, I anticipate that there’ll all the time be a necessity for that human contact in content material creation.

Even essentially the most superior of AI instruments won’t ever have the ability to replicate what people are capable of present when it comes to creativity and accuracy. Nonetheless, AI instruments clearly have a spot within the content material advertising realm.

From brainstorming and ideation to headline era, comparisons, and far more — Rock Content material is dedicated to mixing the most effective of each worlds.

Control our weblog for the most recent on our adoption of AI instruments to make your life simpler and your content material technique extra environment friendly. I additionally invite you to tune into our Advertising Backstage webinar to be taught extra about what’s occurring right here at Rock Content material.


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