How To Make Cash As A Copywriter in 2023


Copywriting is extra of a talent than a career, so you will have limitless incomes potential relying on how you apply the talent. 

Whether or not you wish to make just a few additional hundred {dollars} monthly or create a multi-million greenback firm, copywriting might help you obtain that mission. 

Most copywriters even have full autonomy over their life by setting their very own work hours and selecting the place to work from. 

On this put up, we’ll talk about varied methods you may make cash as a copywriter and how one can select a path that means that you can maximize your incomes potential and create the approach to life you need.

How A lot Cash Do Copywriters Make?

In accordance with Glassdoor, listed here are the common salaries for freelance and in-house copywriters by years of expertise: 

Common Wage of An Freelance Copywriter in The US:

  • $51,144 for 0-1 years of expertise
  • $59,225 for 4-6 years of expertise
  • $75,202 for 10-14 years of expertise

Common Wage of An In-Home Copywriter in The US:

  • $55,635 for 0-1 years of expertise
  • $65,452 for 4-6 years of expertise
  • $84,349 for 10-14 years of expertise

Nonetheless, these averages are very generic, and the truth is {that a} copywriter’s wage can vary from just a few thousand {dollars} per 12 months to a number of million {dollars} per 12 months.   

So as an alternative of simply supplying you with some fundamental averages, let’s break down the 2 variables which have the best impression in your incomes potential as a copywriter:

  • Your talent as a copywriter
  • The chance you select 

Whereas copywriting expertise take years to good, the excellent news is which you could considerably improve your incomes potential by making use of your expertise to a extra worthwhile alternative.

Once I say “alternative,” I’m referring to the kind of labor you select to pursue and the way you monetize your work. 

An instance of a chance could be writing LinkedIn posts (the kind of work) for purchasers you cost on a month-to-month foundation (the way you monetize).  

Earning potential as a copywriter

These two variables trigger a variety of incomes potential for copywriters.

For instance, Justin Goff made hundreds of thousands of {dollars} yearly promoting merchandise by means of electronic mail copywriting, but some electronic mail copywriters on Upwork make just some hundred {dollars} monthly.  

On this put up, we’ll give attention to the totally different alternatives you’ll be able to pursue in copywriting to construct wealth after which talk about tips on how to climb the wealth ladder to develop into a top-earning copywriter. 

Tips on how to Make Cash Copywriting

Under we’ll talk about among the most typical alternatives you’ll be able to discover to earn cash as a copywriter and supply sources that can assist you get began in every alternative.

Weblog Publish Writing

It’s extremely beneficial for a enterprise to look on the high of Google for a key phrase that potential clients would possibly seek for. Nonetheless, search engines like google and yahoo solely rank content material that solutions the searcher’s query. Due to this fact, most firms are completely happy to pay 1000’s of {dollars} to rent freelance writers to create high quality content material that ranks for related key phrases.

For instance, if you happen to promote small enterprise accounting software program, you’d most likely be more than pleased to pay a contract author to create content material that ranks first for “small enterprise accounting software program” as a result of this could probably drive loads of potential clients to the web site.  

Due to this fact, most weblog put up writers additionally want a fundamental understanding of search engine optimisation (search engine marketing) and key phrase analysis.

Whereas search engine optimisation is the most typical use case for weblog writing, many firms are additionally completely happy to pay freelance writers to create weblog posts about new product launches, thought management content material, and different normal content material they wish to talk to clients. 


Incomes Potential:

Many firms pay roughly $300-$500 per put up for high-quality weblog posts. Some bigger firms that deeply consider in content material are prepared to pay over $1,000 per put up. 

Earning potential scale for blog post writing

You may also construct your individual affiliate web site and ship site visitors to varied services offered by different firms. When folks out of your web site purchase their services or products, you may make a fee on the sale. These web sites could be price hundreds of thousands of {dollars}, however they might take a very long time to construct.

Tips on how to Get Began:

Gross sales Pages

Entrepreneurs promoting on-line programs, teaching applications, different digital merchandise, and even bodily merchandise (like dietary supplements) often run advertisements to a gross sales web page designed to transform guests. 

These gross sales pages are often anyplace from 500 to a number of thousand phrases lengthy, and so they sometimes comply with this fundamental construction:

  • Ache level: State the viewers’s issues to construct rapport.
  • Ache level agitation: Construct on the issues related to the ache factors and clarify why they’re painful to strengthen your relationship with the reader.
  • Resolution: Introduce the services or products as an answer and present the way it solves these ache factors. 
  • Advantages: Paint an image of what life appears to be like like after utilizing the product. This could match the viewers’s “excellent state of affairs.”
  • Social proof: Present proof that the product might help them obtain their excellent state of affairs with case research and testimonials.
  • CTA: Ask them to make the acquisition and supply a a reimbursement assure.

That is only a fundamental template that almost all gross sales pages comply with, however the gross sales web page’s success relies upon largely on how effectively the copywriter can construct rapport with the target market, resonate with their ache factors, and current the product as the answer. 

Due to this fact, you’ll most likely must interview the shopper, their clients, and even use the product to create a compelling argument that convinces the reader to transform.


Incomes Potential:

Most purchasers are prepared to pay just a few thousand {dollars} for a gross sales web page, however it’s not unusual for extra established purchasers with a confirmed provide to pay $25,000 to $50,000 for a gross sales letter.

Earning potential for sales page copywriter

Tips on how to Get Began:

Web site Copywriting

The homepage, about web page, and product/service pages are vital to driving conversions, so most companies are completely happy handy over 1000’s of {dollars} to expert copywriters to craft compelling copy for these pages. 

Whereas web site copywriting is often a lot shorter than long-form gross sales copywriting (sometimes 500-1,000 phrases), it additionally requires a radical understanding of the client’s ache factors and the way the product works to persuade readers that this product is one of the best answer for his or her drawback. 

Nonetheless, not like gross sales copywriting, web site copywriters should additionally totally perceive search engine optimisation (search engine marketing) to make sure every web page ranks for the suitable key phrases. For instance, you must perceive tips on how to do key phrase analysis and assist the key phrase rank for these phrases.


Incomes Potential:

The incomes potential for a web site copywriter relies upon largely on the shopper. Some copywriting purchasers are completely happy to pay just some hundred {dollars} for fundamental web site copy from somebody on Upwork or Fiverr, however bigger firms are more than pleased to shell out 1000’s of {dollars} for excellent web site copy. 

Earning potential for website copywriter

If in case you have A/B testing expertise and expertise, you’ll be able to cost considerably extra on your web site copywriting companies.

Tips on how to Get Began:

Social Media Ghostwriting

B2B leaders are starting to comprehend the worth of constructing an viewers on Twitter and LinkedIn, and plenty of of them are prepared to pay ghostwriters 1000’s of {dollars} to create content material for them on social media.

For instance, Morning Brew’s co-founder, Alex Lieberman, just lately launched a brand new ghostwriting advertising company that prices roughly $8,000 monthly to supply social media content material for executives.

To develop into a superb social media ghostwriter, you’ll want to have the ability to extract one of the best concepts out of your purchasers, arrange them into concise frameworks, and adapt your writing model to their tone of voice. You’ll additionally want to remain up-to-date on the newest occasions to tie them into your purchasers’ content material. 

This sort of content material additionally requires a excessive quantity of content material output to achieve success, so it’d really feel like a grind for some writers. 


Incomes Potential:

Social media ghostwriting remains to be a comparatively new copywriting alternative, however an inexpensive fee is about $2,000 per shopper for a number of posts/threads per week. However, some companies like Alex Lieberman’s Storyarb cost as much as $8,000 monthly for a number of threads/posts per week.

Earning potential for social media ghostwriters

Alternatively, you’ll be able to construct your individual viewers after which monetize it as you would like.

Tips on how to Get Began:

E-mail Copywriter

E-mail copywriters assist companies generate gross sales by means of electronic mail. 

Most electronic mail copywriting job assignments require writers to create an electronic mail sequence (a number of emails scheduled to ship out over per week to 10 days) that builds a relationship with the prospect by offering worth (often free content material designed to unravel their ache factors) that then lead as much as the sale. 

Nice electronic mail copywriters know tips on how to architect a relationship with the reader and supply worth upfront, and so they may craft intriguing topic traces and A/B check totally different variables all through the copy, like CTAs and hooks.


Incomes Potential:

E-mail copywriting costs fluctuate dramatically. If you happen to’re working with a brand new startup that simply wants a fundamental electronic mail autoresponder to get folks to enroll in a free course, you would possibly make just a few hundred {dollars} for writing the e-mail sequence. 

Nonetheless, firms with a confirmed product and high-quality electronic mail checklist are often completely happy to pay north of $10,000 and even $25,000 for a high-quality electronic mail sequence in the event that they know it’s going to enhance conversions.

Earning potential for an email copywriter

Tips on how to Get Began:

Video Script Writing

One other nice solution to make a full-time earnings as a copywriter is by creating video scripts for YouTubers or firms who want video content material. 

An awesome video script author is great at crafting an intriguing hook, constructing a narrative, and writing in a way that an individual would communicate. If the content material writing sounds too formulaic and educational, it gained’t sound natural on digital camera, and also you’ll have issue retaining purchasers.

Incomes Potential:

Video script writers sometimes have about the identical incomes potential as weblog put up writers. The typical falls round $300-$500 for about 1,000 to 2,000 phrases, however you might earn way more than this if you happen to work with a shopper whose main supply of earnings is video content material.

Earning potential for video script

Tips on how to Get Began:

E-newsletter Writing

Newsletters are an more and more common enterprise mannequin as firms like The Hustle and Morning Brew just lately offered for tens of hundreds of thousands of {dollars}

Because of this, loads of companies are prepared to pay high greenback for good copywriters to analysis present tendencies and occasions, extract probably the most beneficial insights, after which tie the story again to the way it impacts the reader.

This job sometimes requires you to include a mixture of humor and storytelling into the writing whereas nonetheless speaking a transparent level. 


Incomes Potential:

E-newsletter writing remains to be a brand new kind of copywriting gig, however if you happen to can show that you just’re a extremely efficient author, you may make 1000’s of {dollars} month-to-month as a publication copywriter. 

Earning potential for a newsletter writer

There are additionally loads of those that have their very own newsletters and make 1000’s of {dollars} monthly promoting subscriptions or advertisements. In actual fact, the 27 highest-earning Substack newsletters generate over $22M a 12 months. So it’s not unreasonable to make north of $10,000 or $20,000 monthly writing your individual publication.

Tips on how to Get Began:

Novel Writing/Ghostwriting

One other widespread copywriting profession path is ghostwriting novels for authors. This requires a novel talent set as most individuals writing a e-book have a message to share however want some assist placing the concepts into organized ideas. 

So that you’ll have to first perceive the concepts the shopper needs to speak after which extract the tales and key factors that illustrate and crystalize that concept to make it straightforward for the reader to grasp and purchase into the message. This additionally requires wonderful storytelling capabilities to captivate and maintain the reader’s consideration throughout a whole lot of pages.

Due to this fact, you’ll most likely have to interview that individual extensively and submit varied revisions to nail down their voice and message.

Incomes Potential:

Most novel ghostwriters make between $10,000 and $50,000 for writing a e-book or memoir.

How much money book ghostwriters can make

Tips on how to Get Began:

Tips on how to Climb The Wealth Ladder as a Copywriter

You most likely observed that the charges purchasers are prepared to pay for a selected service (e.g., electronic mail copywriting, web site copywriting, and many others.) fluctuate drastically. For instance, one web site copywriter would possibly cost $100 for a product web page, whereas one other would possibly cost over $10,000 for a similar service.  

As well as, some copywriters don’t provide their expertise for rent. As an alternative, they personal their companies and use their copywriting expertise to promote their companies.

Under, we’ll talk about the copywriting wealth ladder and how one can climb it to maximise your incomes potential. 

The wealth ladder as a copywriter

Write For Free

We already mentioned that selecting a chance with a excessive earnings potential is vital, so return by means of the eight alternatives listed above and select the one that you just suppose you’ll get pleasure from probably the most and has excessive incomes potential. 

When you’ve chosen a chance, start writing for potential purchasers at no cost. 

Writing at no cost means that you can achieve expertise as a copywriter and learn to collaborate with purchasers in a low-street setting. 

Nonetheless, rigorously choose who you select to work at no cost for. 

Ideally, choose a micro-influencer or somebody in your target market with a big community as a result of they’ll have the ability to ship you extra high-quality referrals than a lesser-known particular person with fewer contacts. 

You can begin your seek for potential purchasers on LinkedIn or Twitter and attain out to them immediately on that platform or ship them a personalised electronic mail. 

The important thing to an incredible pitch is to ship a pattern piece of labor with out prompting. For instance, in case your provide is to jot down a publication for that micro-influencer at no cost, truly write a publication and ship it to them, after which provide to maintain doing it for the subsequent a number of weeks in the event that they prefer it.

Sending the completed product reasonably than asking for permission to do one thing will set you aside from the remainder of the gang, and it makes that individual’s life simpler as a result of they don’t have to offer you any directions.

Opposite to common perception, providing to do something at no cost is definitely extra work for the opposite individual as a result of the burden is on them to determine what you’re good at and what they should assign to you. 

As soon as they comply with allow you to work for them at no cost, set a begin and finish date and inform the “shopper” up entrance that you just’d prefer to obtain just a few referrals if it’s high-quality work and so they’re happy by the top of that point interval.

Shut Your First Shoppers

After working at no cost for a micro-influencer for just a few months, you’ll most likely have just a few paying purchasers from the referrals they ship. 

If the free purchasers don’t maintain up their finish of the discount and fail to ship you referrals, you’ll be able to all the time attain out to your dream purchasers through chilly electronic mail or chilly social media message. This time, provide to create free content material for them for a set time period if they comply with rent you following the free settlement. You may also present them the pattern work you probably did at no cost to assist enhance your credibility.

If you happen to’re actually struggling to get purchasers, you too can use a platform like Acadium to get your first purchasers. It means that you can apprentice for an organization for a restricted time period, and plenty of of these firms then rent the apprentices they prepare. 


The one disadvantage with this platform is that you just’re restricted to the businesses that checklist themselves on it, so that you won’t discover your excellent purchasers. For that reason, I sometimes suggest that you just discover your excellent purchasers on LinkedIn or Twitter and attain out to them with a chilly but customized pitch.

Set up Your self as a Premium Knowledgeable

Upon getting some expertise as a copywriter, changing into an costly copywriter comes right down to constantly delivering a powerful ROI for a specific service. 

For instance, if you happen to can show which you could reliably write emails that generate $2 for each $1 invested, purchasers might be more than pleased to offer you 1000’s and even hundreds of thousands of {dollars}.

One dollar in to get two dollars out

The important thing to proving you’ll be able to reliably generate a powerful ROI is to develop a step-by-step execution course of on your companies (e.g., electronic mail advertising) after which create case research of the way you used it to generate wonderful outcomes repeatedly.

Promoting a course of that constantly generates a powerful ROI will increase the perceived probability of success, which makes potential purchasers really feel comfy shelling out giant sums of cash for copywriting companies. 

In actual fact, you’ll probably discover it simpler to promote a service with a confirmed course of for $10,000 than it’s to promote a service with none confirmed outcomes for $1,000. 

The one catch is that you need to truly produce excellent shopper outcomes. 

Turning into a wonderful copywriter doesn’t occur in a single day, so take into account taking part in copywriting programs like or membership communities like Copyblogger Academy to speed up your studying fee. 

Your preliminary copywriting work most likely gained’t be excellent, and that’s okay. The hot button is to constantly apply, search suggestions, and observe the ROI of your work. On a protracted sufficient time horizon, you’ll finally discover success. 

Create Your Personal Content material Or Rent 

If you happen to take into account the copywriters that cost $25,000 or $50,000 for a gross sales web page, think about how a lot cash the corporate generates from that gross sales web page. So the subsequent stage within the wealth ladder is to personal the provide. 

At this stage, as an alternative of charging purchasers on your copywriting companies, you’ll truly promote the services or products utilizing the copywriting expertise you’ve honed. 

For instance, you might construct your individual search engine optimisation affiliate web site or begin your individual publication and use your copywriting expertise to construct the enterprise. 

You can additionally construct and promote your individual digital merchandise. For instance, Brett at Design Pleasure has a course that does over $122,000 monthly.

Brett at Design Joy

Whereas constructing an viewers can take a very long time, proudly owning a services or products is often probably the most worthwhile methodology to monetize your copywriting expertise in the long term.

Construct a Copywriting Enterprise That Offers You Monetary Freedom

Copywriting is a beneficial talent which you could apply to varied alternatives to construct substantial wealth. 

Nonetheless, honing the talent and turning your phrases into income isn’t any straightforward activity. 

Whilst you can all the time use Google to study totally different ideas and tips about copywriting, we wished to create an academy that makes it straightforward for copywriters to collaborate and obtain suggestions from friends and mentors. 

So we constructed the Copyblogger Academy. It’s a membership web site the place you’ll be able to study in regards to the mechanics of copywriting by means of video and written supplies, attend workshops with profitable copywriters, and seek the advice of together with your friends.

You possibly can study extra in regards to the Copyblogger Academy and be part of in the present day if you happen to’re critical about leveling up your copywriting expertise.  


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