How To Promote Your Digital Artwork: The Key Steps To Success


Many people love artwork. We love accumulating it, viewing it, even shopping for it. Observe the numbers, and also you’ll see that artwork hasn’t gone wherever; it’s only a bit extra digital than it was.

Possibly “a bit” is an understatement. 

Digital artwork gross sales have skyrocketed in recognition since 2020. On-line artwork gross sales had been hovering slightly below $5 billion earlier than the pandemic. Then they skyrocketed to $7.8 billion the following yr and over $13 billion final yr.

A much bigger digital artwork market means extra alternatives for digital sellers. However that also leaves a problem for aspiring artists.

Now, they’ll need to be taught the brand new skillset of digitization. What are the conditions to constructing a following on-line, and which platforms do you have to use to assist construct your viewers?

Promoting digital artwork on platforms

Platform choice begins with a easy query: what do you wish to promote? What’s your chief medium? 

Pc graphics? Crypto artwork? Digital work? Bodily artwork you digitize?

In case your medium is digital pictures, your platform will likely be completely different than if you choose combined media. That’s why you shouldn’t choose a platform till you recognize what it’s you wish to promote.

When you do, you may flick thru the most well-liked artwork platforms on-line:

  • Bēhance is a prime artwork platform for each discovering and sharing artistic paintings. Design, pictures, and videographers all name it house. It’s nice for artists who monetize, because it doubles as a platform for promoting tutorials and customised artwork providers.
  • Artwork Station additionally encompasses a strong market of visible paintings, in addition to a store for purchasing and promoting prints. It tendencies towards popular culture paintings like video games, films, and different media.
  • Dribbble is available in on the skilled aspect of issues. Should you fancy your self knowledgeable artistic designer or branding knowledgeable, it may be a fantastic place to place your portfolio.
  • Deviant Artwork options the biggest on-line paintings gallery of all. It doubles as a portfolio and a spot to purchase or promote digital paintings.

After all, it’s also possible to use platforms like Etsy, Design Cuts, and Purple Bubble to promote your designs in different varieties, like bodily merchandise. 

An important problem right here is discovering the platform that matches your pursuits. That’s the place you’re going to fulfill your viewers.

Need to take advantage of the platform you select? Listed here are some ideas for getting began:

  • Construct up a powerful portfolio. It’s possible you’ll even need to do work without cost. However many artwork lovers will browse these platforms searching for artists with sturdy portfolios. You might know your potential, however your viewers gained’t see it except you may display it in a tangible portfolio.
  • Purchase your individual area. Should you plan on making promoting digital artwork a long-term factor, you’ll want your individual viewers. You possibly can finally use platforms like DeviantArt to construct consideration—however a website as the house of your private model.

When you’ve explored a bit and constructed up a reputation for your self, it’s also possible to take into account constructing your individual monetized neighborhood.

Platforms like Patreon or Purchase Me A Espresso are helpful for artists who desire a “patron”-like expertise. You possibly can create personalized artwork giveaways and different exclusives to encourage this viewers to give you the regular earnings it’s essential frequently reinvest in your work.

When you’ve planted your flag, the following step is straightforward. 

You want individuals to have a look at it.

Easy as it’s, executing this a part of the “promoting digital artwork” blueprint can take some time. As an illustration, you could work in your artwork for years earlier than you discover it gaining any kind of traction.

However as you develop as an artist, there are some things you are able to do to advertise your work and earn a dwelling on-line. Let’s have a look at a couple of of them:

  • Promote NFTs, or digital artwork as NFTs. Non-fungible tokens had been a serious a part of what skyrocketed digital as much as new heights in 2020 and 2021. Individuals like these as a result of NFTs are like shopping for paintings together with its “receipt,” making them unique homeowners. You possibly can promote your paintings by creating NFTs that draw consideration to the whole lot else you’re doing on-line.
  • Providing commissions. Lots of the digital platforms above, like Dribbble, are nice for each planting a flag and creating your portfolio. As you provide customized commissions to purchasers, you may create paintings that finally builds word-of-mouth for what you do. Within the meantime, you’re onerous at work—however you’re additionally incomes earnings.
  • DIY How-To movies. Ever watch a sped-up watercolor portray video on TikTok? Or comply with somebody on Instagram since you noticed their behind-the-scenes story as they created a digital artwork piece? Then you recognize the ability of “How-to” movies to draw extra eyeballs to your work.
  • Social media communities. Some persons are wanting for artists such as you; you simply need to know the place to seek out them. Establish social media communities (like r/Artwork on Reddit) the place individuals need to see what you’ve put collectively. The important thing right here: at all times add worth, fairly than ask for subscribers or followers.

It doesn’t damage to have your personal neighborhood, both.

Take the instance of BOMONSTER. BOMONSTER’S artwork makes use of a scratchboard, the place he takes an Xacto blade to a blackened board to scratch out the white highlights beneath.

Sketch art from BOMONSTER

It’s an ideal match for his chosen viewers: sizzling rod, truck, and bike followers. 

BOMONSTER had digitized his paintings early on, however discovered that his chosen methodology (PDF attachments in emails) was solely touchdown him in his clients’ spam folders.

As a substitute, he used AWeber to create sign-up varieties and seize his clients’ electronic mail addresses for his publication. 

And he isn’t afraid to “pitch” himself, both. Should you’re engaged on your first 100 subscribers, you might have to do the identical. BOMONSTER’s AWeber kind highlights the forms of emails he sends, together with a piece on “What makes my artwork completely different.”

There, he affords visible examples so people who find themselves get a preview of the artwork. Whether or not he knew it or not, he was following most of the steps you simply learn—constructing a portfolio and a following over time. 

He’s upfront (sure, he is attempting to promote you artwork), however seamless relating to making gross sales. He makes use of AWeber’s options that may flip emails into miniature galleries so individuals can browse the prints.

Promoting your paintings on-line

Should you don’t know the place to start out, choose one of many platforms and begin constructing your presence with the “borrowed” viewers that comes with it. 

Over time, as you construct your portfolio, you can begin highlighting your paintings by yourself web site—which ought to embody a touchdown web page with AWeber that allows you to promote your self, seize viewers consideration, and start constructing a supportive neighborhood.


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