How To Use Information For Media Protection – Publicize


Information is on the core of decision-making for startups. It impacts what your services or products affords, what you spend your funds on, and can be an actual profit relating to profitable media protection.

Whereas having a big quantity of information is certainly a great begin, figuring out how you can use this information is the true profit. And though, as a CEO or founding father of a VC-backed startup, chances are you’ll assume each piece of information you’ve collected is thrilling, sadly, not all journalists will agree. 

By utilizing information to weave a story, you’re creating a chunk of statistical storytelling. This kind of account is good for journalists, as the information and numbers clarify the significance and relevance of the article to their viewers. 

However now, the tough bit. How do you identify if the information you’ve collected is PR worthy?

Right here’s a STAT acronym that will help you resolve. Let’s dive in.

S: Particular (to you)

So the primary query to ask is: Is the information particularly yours?

In case your information crew has used data from exterior sources or third events, ask your self, why ought to a journalist? Though Picasso did say, ”good artists copy, (however) nice artists steal,” relating to journalism; sadly, this isn’t the case.  

Journalists are all the time vying for unique content material and wish to beat others to the put up to launch a narrative first. This implies they’ll’t be churning out previous data and information they might discover themselves; the information you present should be an unique perception.

T: Time-bound

Similar to most issues in PR, information can also be time-sensitive. And whereas gathering any sort of information isn’t a fast course of, journalists are all the time searching for new and related data to catch their reader’s eye. 

Which means if it takes years to finish a examine, the information could have misplaced some relevance by the point it’s full. Take the Broadbalk Experiment, for instance. Whereas finding out optimum diet necessities for fertilizers is important to work, the record-breaking size of the examine (178 years) now overshadows the examine’s findings. 

To make sure you’re not losing time and sources, work with a PR crew to research quarterly or annual stories/evaluations to find out if any information could possibly be a great match for journalists. This fashion, you’re information crew isn’t required to do any extra work, as you’ll be able to extract priceless insights from the accessible information—effectivity is essential.  

A: Viewers 

Subsequent, the second query it’s good to ask is: Who’s the supposed viewers for this information? It’s true that this query could possibly be argued a thousand methods, however that is related as every publication {that a} journalist works for may have a unique supposed viewers. 

Sharing area of interest information solely related to your business would possibly entice some good consideration from particular publications. Nonetheless, information with a broader context will likely be extra enticing as journalists know it would entice a wider viewers. It’s easy maths, you see.  

Whereas discovering exterior relevance to the information could sound sophisticated, converse to your PR crew about searching for a typical subject, occasion, or firm to check your information. Due to this fact, even when it’s area of interest, you’ll make it extra related and tempting to journalists. 

T: There (to make use of)

Lastly, it’s good to be sure that the information is definitely attainable. As in lots of VC-backed startups, you’ll typically have a mountain of information accessible, however is that information comprehensible to a typical reader? 

Whereas your information crew could also be busy amassing, cleansing, and analyzing information, they’ll have to additionally work along with your communication crew and PR specialists to offer digestible data that they’ll weave into an thrilling story for journalists to select up. This level hyperlinks to the opposite T within the acronym, as you want a broad viewers to know the information to get widespread protection.  

And only a fast tip, though your analytics crew could wish to impress with complicated code; this tactic doesn’t appear to work on journalists. Each time you will have information you assume is able to use, test internally to see if different crew members can simply decipher it; if sure, you’re able to go. 

Wrapping up

By following this easy acronym, your VC-backed startup shouldn’t have any difficulty remodeling your information for media protection that’s too good for a journalist to disregard. Let the statistical storytelling start!  
To find how skilled PR may help increase your startup, observe the hyperlink for a free PR and advertising and marketing evaluation.


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