How utilizing Stripo helps Chelsea FC to make e-mail designs diverse and memorable — Stripo.e-mail

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Have you ever ever dreamed of “trying beneath the hood of the automobile” within the e-mail advertising and marketing of the world’s main soccer membership? 

On this article, we now have collected the most well-liked Stripo options amongst customers to indicate how they assist velocity up e-mail manufacturing and maintain e-mail design in-brand utilizing the instance of Chelsea Membership.

Alie Harris, CRM Advertising Supervisor at Chelsea Soccer Membership, shared e-mail examples and feedback with us.

About Chelsea Soccer Membership

Chelsea Football Club logo

Chelsea Soccer Membership is an English skilled soccer membership primarily based in Fulham, West London. Based in 1905, they play their residence video games at Stamford Bridge. The membership competes within the Premier League, the highest division of English soccer.

Off the pitch, the Blues have been a financially vital workforce for a number of years. Chelsea is the eighth-most-valuable soccer membership on this planet (as of 2022), value $3.10 billion, and is the eighth-highest-earning soccer membership on this planet.

What does e-mail advertising and marketing seem like in Chelsea Soccer Membership?

One of many channels that Chelsea makes use of to speak with the membership’s enormous viewers is e-mail advertising and marketing.

The e-mail advertising and marketing workforce informs supporters of membership information all through the week and can normally lead on tales surrounding the upcoming fixture/match. We additionally plug business actions the place doable, for instance, promoting match tickets, excursions, merchandise, and competitions.


Alie Harris, CRM advertising and marketing supervisor, Chelsea Membership 

Among the many e-mail campaigns which can be despatched to Chelsea subscribers are triggered emails, corresponding to welcome sequence and birthday emails. As well as, all emails are grouped by the enterprise items of the membership, for instance, Chelsea Basis, Chelsea Ladies, Chelsea Well being Membership, Chelsea Academy, and others.

At the very least two advertising and marketing specialists work on every e-mail. Completely different enterprise items construct the e-mail from the ready template after which ship it to the CRM workforce to make ultimate amendments.

The Chelsea advertising and marketing workforce has used the Stripo editor since 2021 to arrange emails and templates for various enterprise items. Within the Stripo account, greater than 15 folks work collectively on initiatives. Since 2021, the workforce created about 2000 emails. On the identical time, all emails are created contemplating all the necessities for model design, the place all the colors, fonts, and different factors used are registered.

The important thing options of the Stripo editor utilized by Chelsea e-mail entrepreneurs 

What options of the Stripo editor assist the Chelsea workforce to hurry up e-mail manufacturing and maintain e-mail design on-brand? They embody good containers and synchronized modules.

Good containers in e-mail templates

E mail advertising and marketing groups have to arrange many emails through which they should announce supplies on the web site and supply a hyperlink to go. For the Chelsea workforce, for instance, emails with ticket bulletins, weekly publication digests with membership information, and promo emails through which subscribers are provided new merch. The workforce has developed particular templates for such emails that use good modules.

Good parts are a Stripo performance that permit customers to exchange content material in a block with a single transfer. You merely paste a hyperlink to your web site and Stripo will routinely add the product picture, product description, and product title to your promotional emails.

You don‘t want to avoid wasting and add pictures. You don‘t want to repeat and paste product descriptions. You don‘t want so as to add the mandatory URLs to buttons — all of it occurs routinely.

Right here‘s the way it works:

Right here is an instance of an e-mail from the Chelsea workforce utilizing this function:

Example of using smart elements in Chelsea

(Supply: E mail from Chelsea FC)

Right here is the e-mail that the subscribers acquired:

Email example with smart elements

(Supply: E mail from Chelsea FC)

Synchronized modules

Synchronized modules will let you make modifications to all beforehand created templates concurrently. That is very helpful for blocks that generally want modifications to all beforehand created e-mail templates—for instance, for a pre-header, a social media block, or a footer.

Use synchronized modules to keep away from doing it manually, particularly when you may have a whole bunch of templates and a number of other language variations.

The synchronized module is an automation possibility that helps you edit/replace all of your e-mail templates concurrently. In different phrases, everytime you make modifications to the synchronized module in only one template or e-mail, these modifications are routinely utilized to all completely different templates or emails through which you may have used this module.

Look how Chelsea makes use of this function within the instance under:

How Chelsea uses synchronized modules

(Supply: E mail from Chelsea FC)  

GIF animation

E mail GIFs assist draw consideration to the product and showcase completely different parts or designs. Subsequently, Chelsea actively makes use of the flexibility of the Stripo editor to help GIF animation and provides it to emails providing membership merch.

For instance, as on this e-mail:

Email example with GIF on the main banner

(Supply: E mail from Chelsea FC)

Or on this instance:

Promo email with GIF animation

(Supply: E mail from Chelsea FC)

Marketing campaign outcomes 

E mail design impacts key efficiency indicators of campaigns, starting from open charges, that are related to the formation of loyalty to emails from a specific model, to conversions. Right here’s what Chelsea needed to say about their efficiency:

Our highest open charges are from ticketing campaigns to STH. This could possibly be associated to renewals or buying European match tickets (80% and above on common). Clearly, this can be a extremely motivated, purchase-intent viewers. 


Our greatest conversion price campaigns to our wider viewers have come throughout seasonal campaigns, which we connect provides. For instance, we ran a “12 offers of Christmas” marketing campaign through which supporters acquired emails with a proposal from the membership for 12 days consecutively. 


Alie Harris, CRM advertising and marketing supervisor, Chelsea Membership

Right here’s an instance of 1 e-mail from this sequence:

Example of Christmas email campaign

(Supply: E mail from Chelsea FC)  

Inspiring e-mail examples from Chelsea

We selected three examples from Chelsea‘s base of over 2000 emails made with Stripo to indicate you ways diverse and memorable e-mail designs could be.

1. Lovely welcome e-mail

This e-mail is distributed to these subscribers who chosen Chelsea FC as their favorite membership and said that they’d wish to obtain emails from them after they began taking part in Fantasy Premier League. 

What’s nice about this e-mail is that the picture for the principle banner conveys pleasure and brightens the greeting. Then, the membership instantly provides subscribers three merchandise.

Example of welcome email series

(Supply: E mail from Chelsea FC)

2. Make it a Chelsea Christmas!

What’s nice about this e-mail is that it incorporates an invite to Christmas on-line procuring with cute images of the workforce’s well-known soccer gamers. It would undoubtedly resonate with loyal Chelsea followers. The e-mail is designed within the membership’s recognizable color palette with a vivid call-to-action button.

Example with Christmas online shopping

(Supply: E mail from Chelsea FC)

3. The e-mail inviting to Game4Ukraine

Our particular alternative, as a result of Stripo is a Ukrainian SaaS product, is the e-mail marketing campaign that was devoted to soccer matches supporting Ukraine.

Along with the sturdy message of the occasion, this e-mail conjures up with a strong banner containing pictures of Ukrainian soccer gamers and the names of different outstanding contributors.

Promo email for a big event

(Supply: E mail from Chelsea FC)

Wrapping up

This case gave us the next key insights that permit firms with a big advertising and marketing workforce to cut back e-mail preparation time and keep on-brand:

  • Develop templates for several types of emails (digests, promos for merchandise, and different forms of emails) that completely different enterprise items of a big firm can use;
  • Use good containers and synchronized modules when there may be already a developed and agreed construction of emails;
  • At all times search for new non-standard options in design.

Have you ever already tried to hurry up your e-mail advertising and marketing utilizing good containers and synchronized modules? Inform us within the feedback.

Velocity up your e-mail design course of with Stripo

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