In a 12 months that’s sure to be stuffed with surprises, issues are off to a powerful begin right here at Bulldog HQ, the place January goes within the books as considered one of our strongest months in current historical past. As per traditional, our new-year-forecasting byline submissions accounted for a giant chunk of the site visitors final month, however we had been completely happy to see that two of the highest three posts involved ethics in PR and media relations—and we’re hoping that’s indicative of the place PR will focus a variety of consideration this 12 months. In that vein, our piece on the 2024 Edelman Belief Barometer was additionally properly learn—not stunning because it is likely one of the most dependable and trusted research within the business, however nonetheless a great signal to us.
Prediction items included how expertise will change the PR business in 2024—and the urgency to maintain up with these progressions. Different fascinating put up subjects embrace recommendations on making an enduring impression together with your marketing campaign in a single viral second; a glance again at social media video efficiency in 2023; how media monitoring can enhance your content material technique; why nano-influencers will likely be so vital this 12 months (trace: as a result of they’re extra niche-focused and reliable); and easy methods to optimize new incentives introduced by the USPS relating to unsolicited mail advertising and marketing. In case you missed just a few, listed below are our Prime 10 posts of the month. Keep heat on the market!
PR in 2024: 4 methods expertise will change the PR panorama within the 12 months forward
PR is within the midst of an urgency to undertake cutting-edge tech. Those that embrace it are enhancing creativity, effectivity and productiveness. Those that don’t danger being left behind. Listed below are 4 methods PR will likely be altered by expertise this 12 months.
The significance of ethics in PR: Why moral conduct is important to success
Sustaining moral conduct is essential for fulfillment in PR—it builds belief, credibility, and optimistic relationships with stakeholders. Right here we cowl the significance of moral habits in PR and its essential position in reaching success.
The ethics of earned media: Greatest practices for accountable PR
Is earned media dropping worth in at this time’s world? Right here we take a look at the moral points PR execs face, and the most effective strategies for retaining integrity and duty at a time when morally sound PR methods are extra important than ever.
Momentology: 4 PR campaigns which have created lasting impressions in a single second
Momentology is the act of utilizing an vital second or occasion to encourage a quickfire marketing campaign. This advertising and marketing type serves real-time scrollers and has potential to go viral in minutes. Right here’s easy methods to incorporate it into your marketing campaign.
The 2024 Edelman Belief Barometer reveals enterprise, authorities and media standings—uncovering a brand new perpetrator threatening belief: innovation
The twenty fourth annual Edelman Belief Barometer sheds gentle on an surprising belief impediment—enterprise and institutional innovation. The analysis factors to a rift between innovation and society that has grow to be the brand new issue inflicting polarization. See all of the findings.
2023 social video evaluation: Instagram Reels outperformed all different video content material
New analysis reveals video efficiency knowledge for branded Instagram Reels, Fb Reels and movies, and TikTok content material, providing entrepreneurs precious insights as they develop social media advertising and marketing methods for the 12 months forward.
Methods to leverage USPS’s incentives for efficient unsolicited mail advertising and marketing in 2024
Lately, the USPS introduced a brand new mail quantity progress incentive for first-class mail and advertising and marketing mail. As advertising and marketing leaders look to leverage this Incentive in 2024, now we have just a few tricks to take advantage of this providing.
3 methods media monitoring may help your model or agency with content material technique
Media monitoring provides you an in depth understanding of your media presence and helps you make selections about your communications. However its utility doesn’t cease there. Listed below are 3 methods monitoring helps with content material technique.
Connecting with nano-influencers: The PR goldmine of 2024
In contrast to their extra well-known counterparts with tens of millions of followers, nano-influencers are the on a regular basis people who’ve managed to carve out a singular social media area of interest. Right here’s how smaller will be higher, and easy methods to interact them.
Ideas for utilizing PR, social media, and different instruments to keep up optimistic worker relations
As employers attempt for fulfillment, worker relations have gotten increasingly more essential. Hiring the fitting staff is clearly nice, however issues shouldn’t cease there. Listed below are some ideas for conserving them completely happy and productive.