Information + Examples [Free Template]


A social media request for proposal (RFP) is the beginning place for a lot of profitable social media methods, campaigns, and collaborations.

Really, a social media RFP template is the beginning place. Creating an ideal RFP for social media advertising providers isn’t straightforward, in spite of everything.

Write one thing too obscure, and also you’ll be sifting by means of unhelpful purposes.

Go away too many questions unanswered? You’ll spend all of your time writing prolonged responses to emails from distributors.

Whether or not you’re an company or vendor, what you get out of a social media RFP will depend on what you place into it. So why not use a tried-tested-and-true social media RFP template to set your challenge or model off on the correct foot?

What’s a social media RFP?

Right here’s some necessary advertising vocab for you: RFP stands for “request for proposal.”

A social media RFP is an open name for pitches, whether or not for a one-off challenge or a longer-term collaborative relationship. It may be put out to social media advertising businesses or particular person practitioners.

Your RFP for social media advertising providers may do the next:

  • Define a particular challenge or want your enterprise desires to handle
  • Invite businesses, administration platforms, or different distributors to pitch artistic concepts or options to your model as an entire

The RFP course of permits firms to vet concepts and suppliers earlier than committing to a long-term settlement. Consider it as a possibility to scope out your choices earlier than locking one down.

An excellent RFP for social media administration providers ought to present background, describe the challenge and its targets, and spell out bidder necessities.

But it surely’s a fragile stability between offering information and oversharing. An excellent RFP for social media will present the required quantity of element whereas leaving room for creativity. It’s value taking your time and doing it proper — the higher your RFP, the higher the seller proposals will likely be.

(FYI: RFPs can be utilized for different enterprise wants as effectively. You may create an RFP for assist with a print advertising marketing campaign or for manufacturing providers. A social media RFP is particularly searching for proposals within the discipline of social media advertising.)

What to incorporate in a social media RFP

Questioning what to incorporate in your social media RFP?

Whereas each RFP is totally different, most sturdy social media RFPs characteristic a couple of frequent components. (Simply learn a couple of social media RFP examples, and also you’ll see these similar particulars developing many times and once more.)

Your social media content material itself ought to be artistic. However for social media RFPs, it truly is greatest to stay with a confirmed construction.

Whether or not you wish to work with a social media company, digital advertising company, or particular person contractor, we advocate together with these ten sections (on this order!) to your subsequent social media RFP.

1. Introduction

2. Firm profile

3. Social media ecosystem

4. Undertaking objective and outline

5. Challenges

6. Key questions

7. Bidder {qualifications}

8. Proposal pointers

9. Undertaking timelines

10. Proposal analysis

We’ve damaged down every part so you may get a greater sense of what to incorporate in your RFP for social media providers.

1. Introduction

That is your first impression: an opportunity to offer a big-picture overview of what you’re searching for. It’s like your goal on a resume.

Present a top-level abstract of your social media RFP. This brief part ought to embody key particulars equivalent to your organization identify, what you’re searching for, and your submission due date.

Right here’s an instance:

Faux Firm, Inc., the worldwide chief in pretend firms, is searching for a pretend social media consciousness marketing campaign. We’re accepting proposals in response to this pretend request for proposal till [date].

2. Firm profile

Time to peel again some layers and let the reader know what your model is all about.

Share some background in your firm. Transcend the fundamentals and supply data which may be related to an RFP for social media advertising providers.

This may occasionally embody your:

  • Mission assertion
  • Core values
  • Goal prospects
  • Key stakeholders
  • Aggressive panorama

However you don’t have to offer away any proprietary information or commerce secrets and techniques. If together with any of the above in your social media RFP would put your organization in danger, simply word that extra data is accessible upon request and/or NDA signature.

3. Social media ecosystem

To get nice social media proposals, you’ve received to offer your distributors a peek behind the scenes. Information is energy!

Give distributors an summary of how your organization makes use of social media. Allow them to know which social channels you’re most energetic on or which networks you’ve chosen to keep away from. Another stuff you may point out on this part could embody:

  • A abstract of energetic accounts
  • Important facets of your social advertising technique
  • Overviews or hyperlinks to previous or ongoing campaigns
  • Related social analytics (e.g., viewers demographics, engagement, a social media audit, and so on.)
  • Highlights out of your social accounts (e.g., content material that carried out effectively)

Uncover Puerto Rico outlined its big selection of social media accounts in its social media RFP, clarifying the excellence between their leisure viewers and their enterprise viewers.

Discover Puerto Rico social media handles

SOURCE: Uncover Puerto Rico

A key motive to supply this intel in your social media RFP is to keep away from repetition. With out this data, you might find yourself with social media proposals which are too just like previous ideas.

The higher a vendor understands your social media panorama, the extra probably that they’ll ship a profitable idea.

4. Undertaking objective and outline

Clarify the aim of your social media RFP. What’s the scope of labor? What social media objectives are you hoping to realize? Be as particular as attainable.

Some examples could embody:

  • Promote consciousness of a brand new retailer opening in [location]
  • Acquire new followers on a just lately launched social media channel
  • Improve consideration for an current services or products
  • Generate extra leads through particular social media channels
  • Set up your organization as a thought chief
  • Share firm values or initiatives with a target market
  • Run a seasonal promotion or social contest

Keep in mind, social media campaigns can and will embody a number of targets. Every aim gives a field for a vendor’s proposal to tick off.

This RFP from SkillPlan outlines the corporate’s main targets and secondary targets clearly and concisely.

SkillPlan request for proposal


Think about using main and secondary aim classes in order that it’s clear what issues most.

5. Challenges

The wrestle is actual… actual necessary to share along with your potential new social media collaborator, that’s.

Most firms are effectively conscious of the distinctive challenges they face on and off social media. An uninitiated third occasion received’t have that very same understanding.

Determine roadblocks upfront in your social media RFP so you possibly can work collectively to resolve or work round them.

Challenges could embody:

  • Buyer sensitivities (e.g., something that will assist a vendor keep away from urgent recognized ache factors)
  • Legalese (e.g., cumbersome disclaimers and disclosures that usually get in the way in which of artistic ideas)
  • Regulatory compliance (are there age or different restrictions related to advertising your product?)
  • Differentiation (is it tough to your services or products to face out from rivals?)
  • Social media safety (have you ever confronted points with scammers or hackers previously?)

Useful resource and finances challenges could also be related right here, too. Does your organization have sufficient workers to assist mandatory customer support and neighborhood administration? Be sincere. One of the best proposals might current invaluable options.

6. Key questions

It’s powerful for a vendor to supply an ideal reply in the event that they don’t know what you’re asking for.

That’s why it’s tremendous frequent to seek out questions in social media RFPs used for advertising functions. They typically comply with or are included as a subsection in Challenges. In some circumstances, they merely ask: How will your proposal tackle these challenges?

Together with questions is a method to guarantee that proposals present the options or solutions head-on relatively than dodge or skirt round them. If your organization faces important challenges, these solutions will make it simpler to guage the proposals you obtain.

7. Bidder {qualifications}

Positive, there’s an opportunity a younger hotshot with a coronary heart of gold goes to only crush your challenge. However chances are high you’re searching for somebody with expertise. The bidder {qualifications} part of a social media RFP lets you ask for what you need.

Right here, you possibly can request particulars on why an organization could also be uniquely certified to take your challenge on.

Expertise, previous tasks, staff dimension, and different credentials are necessary components when evaluating distributors who reply your RFP for social media advertising providers.

Embody {qualifications} that may make for a profitable challenge, make it easier to consider social media proposals, and are necessary to your enterprise. For instance, whereas it will not be pertinent to a social media RFP, your organization could want B Corps.

Some issues to ask for:

  • Particulars on the dimensions of the seller’s staff
  • Proof of social media coaching and certification (Hootsuite’s social advertising schooling and certificates program, for instance)
  • Examples of labor with previous or current shoppers
  • Shopper testimonials
  • Outcomes from earlier campaigns
  • An inventory of staff—and their titles—who will work on the challenge
  • Undertaking administration strategy and technique
  • Assets that will likely be devoted to the challenge
  • Anything concerning the vendor and their work that’s necessary to you and the execution of the challenge

Positive, you possibly can disregard the bidder {qualifications} part. However in case you do, you may find yourself with a bunch of purposes that lack the knowledge related so that you can decide. So embody something and every part you wish to see from potential distributors.

8. Proposal pointers

That is the place you get into the nitty gritty: how precisely would you like this social media RFP packaged and delivered?

This part ought to cowl proposal submission fundamentals: when, what, the place, and how a lot. Point out the deadline for submission, how proposals ought to be formatted, and the extent of element you require for finances breakdowns.

The Authorities of Nova Scotia provides distributors a transparent define for his or her proposals.

Government of Nova Scotia proposal preparation and format

SOURCE: Nova Scotia

If your organization has model pointers, social media pointers, a social media fashion information, or some other related assets, embody hyperlinks or data on the place distributors can discover them.

Be certain so as to add a degree of contact as effectively. Our social media RFP template places contact data within the header. But it surely doesn’t matter whether or not you place it first or final. Simply ensure it’s out there for businesses to direct questions or clarifications.

9. Undertaking timelines

Each social media RFP ought to point out proposal and challenge deadlines. You received’t discover a social media RFP instance with out one.

On this part, present a structured proposal schedule that distributors can comply with. In case your challenge is tied to a particular date or occasion, embody these key supply dates too, however in case you’ve received some flexibility, it’s OK to be broad right here.

A social media RFP timeline could embody:

  • Deadline to RSVP participation
  • Assembly interval with distributors for preliminary discussions
  • Deadline for businesses to submit questions
  • Proposal submission deadline
  • Finalist choice
  • Finalist displays
  • Choice of successful proposal
  • Contract negotiation interval
  • When notifications will likely be despatched to bidders who weren’t chosen
  • Embody a tough deadline or goal challenge date. If key milestone and deliverable deadlines are already in place, that ought to be indicated right here as effectively.

10. Proposal analysis

Similar to academics present college students with rubrics, you need to supply distributors a transparent set of judgment pointers to work in direction of. How can they wow you in the event that they don’t know what wows you?

Each you and potential distributors ought to know forward of time how their proposals will likely be evaluated. Checklist the standards you’ll measure and the way every class will likely be weighted or scored.

The Nationwide Institute of City Affairs gives an in depth chart outlining how every software will likely be judged. Intimidating? Sure. Clear? Additionally sure.

National Institute of Urban Affairs eligibility and pre-qualification criteria

SOURCE: Nationwide Institute of City Affairs

Be as clear about your company choice course of as attainable. If a rubric template or scorecard is accessible, embody it right here. If evaluators will present feedback, let bidders know whether or not they need to or shouldn’t anticipate to obtain them.

Lastly, point out the acknowledged finances’s position in your decision-making course of. Will it’s revealed to evaluators after they’ve scored the proposal? How will you establish price vs. worth?

Social media RFP template

In the event you skimmed over all that content material, we don’t blame you—it’s lots to soak up!

That’s exactly why we constructed this free social media RFP instance: a template to make issues straightforward for you.

Use this social media RFP template as a place to begin, and tailor it to your wants. You’ll have the ability to use this to create your individual in minutes and discover the correct vendor that will help you obtain your objectives.

Save time managing your social media presence with Hootsuite. Publish and schedule posts, discover related conversions, interact your viewers, measure outcomes, and extra — all from one easy dashboard. Attempt it free immediately.

Guide a free Hootsuite demo immediately

Handle all of your social media in a single place, measure ROI, and save time with Hootsuite.


Please enter your comment!
Please enter your name here