Instagram Hashtags: The right way to Discover and Use the Greatest Hashtags


It’s a identified incontrovertible fact that hashtags might help improve and develop the attain of your content material on social media.  If you use the hashtag or # image previous a phrase or phrase, you’ve categorized your content material with different comparable content material on social.

Instagram hashtags might help your Instagram content material get found by an excellent bigger viewers than the one which already follows you on the platform. Together with related hashtags in your captions or remark part helps enhance the visibility of your posts.

All through this text, we”ll discuss extra about the way to use hashtags on Instagram, the advantages they bring about your model and advertising technique, high Instagram hashtags and extra.

Desk of Contents

What are Instagram hashtags?

Instagram hashtags are phrases, phrases or numbers with the pound or hashtag image (#) in entrance of them in Instagram captions. Utilizing this image categorizes your Instagram content material and helps them be discovered extra simply on the app.

Right here’s an instance of what an Instagram caption with hashtags may appear like:

A screenshot of an Instagram post with hashtags in the caption

You’ll be able to embrace as much as 30 Instagram hashtags on one single submit, although Instagram itself recommends sticking to between 3-5.

The right way to use hashtags on Instagram

Hashtags have a number of completely different makes use of that may make it easier to develop your account and maintain your content material organized. Let’s run by means of a couple of of the principle makes use of for Instagram hashtags.

Improve visibility in your posts

First, like we’ve talked about, hashtags assist improve visibility in your posts. Not solely do hashtags make your posts come up in search outcomes for key phrases you’ve used, in addition they assist gasoline the Instagram algorithm. The algorithm will place posts in different customers’ feeds based mostly on their curiosity within the hashtags included inside your submit.

Invite user-generated content material

Instagram hashtags are additionally an effective way to ask customers to create user-generated content material (UGC) so that you can share in your feeds. Spotlight a branded hashtag in your Instagram bio for followers to interact with and so your workforce can simply discover UGC images. Right here’s an instance of what this may appear like:

A screenshot of Cupshe's Instagram bio that includes several branded hashtags.

Categorize Instagram posts

You possibly can additionally select to make use of hashtags for extra of an inner objective, like categorizing your Instagram posts. For instance, a clothes retailer known as The Closet may use hashtags for his or her varied merchandise, like #TheClosetShoes, #TheClosetAccessories or #TheClosetDresses.

5 Advantages of hashtags on Instagram

Hashtags needs to be a significant a part of your Instagram advertising technique. There are various use instances for them—but in addition many advantages. Let’s cowl 5 main advantages that hashtags can present.

1. Will increase publicity & discovery

The most important purpose for utilizing hashtags is for the elevated publicity and discovery. Clicking on a hashtag in Instagram results in a gallery of each the highest posts and newest posts that used the hashtag.

A screenshot of an Instagram hashtag's search results for #InstagramTips.

From there, you’re capable of discover all of the associated posts, making hashtags an effective way for folks inquisitive about a sure subject to seek out extra accounts to observe. Because of this should you use the fitting and most related hashtags in your model, others looking on that hashtag will discover these posts.

As well as, your viewers can use branded hashtags to indicate off their experiences together with your services or products as a type of model advocacy. Hashtags are good for total model consciousness. Even clicking by means of one submit on the search outcomes web page will lead you to different comparable posts.

2. Encourages viewers interactions

If you use branded hashtags and encourage their use, it turns into one other type of engagement. Tagged feed posts are saved in search outcomes and tagged Story posts are saved at some stage in the Story. Consider Instagram hashtags as simply one other strategy to attain and have interaction your buyer base.

3. Competitor evaluation

How a lot digital house are your rivals taking over in your market? Hashtags make it easier to analyze your share of voice on social media. Likelihood is that you simply and your rivals can have overlapping hashtags, particularly should you’re utilizing trade and native ones. With a social media aggressive evaluation, you’ll have the ability to analyze the share of voice, sentiment and engagement of these posts.

In a perfect share of voice scenario, your posts and ones that your clients have tagged are taking over the majority of these hashtag search outcomes. You can even take a look at posts together with your related hashtags for content material inspiration and to get concepts on the place your model may be falling brief in comparison with competitor content material.

4. Content material analysis

Much like what you’d do for website positioning key phrase analysis, hashtags might help you analysis completely different content material concepts. Say you wish to improve your share of voice within the #NaturalSkincare hashtag. That’s quite robust since there are over 9.8 million posts utilizing the hashtag.

A screenshot showing the Instagram results for the hashtag #NaturalSkincare.

Nonetheless, you need to use the search outcomes web page’s High tab to see what the perfect posts have been. Use this space as inspiration.

What appears to be working for comparable manufacturers? Is there a sure fashion or caption that’s trending now? By clicking into high posts for particulars, you may additionally have the ability to discover further hashtags which can be much less extremely populated, however simply as related to your viewers, just like secondary key phrases for search optimization.

5. Hyperlinks digital and IRL campaigns

Buy groceries in any retail retailer lately and likelihood is that you simply’ll come throughout a advertising marketing campaign with a hashtag hooked up. Whether or not they encourage you to make use of their common model hashtag or a marketing campaign one, hashtags provide a simple strategy to join digital and in-real-life campaigns.

If there’s one rule to remember when utilizing Instagram hashtags, it’s to all the time maintain them related to your small business and the content material you’re posting. Nonetheless, there’s nothing improper with utilizing widespread hashtags in your trade—so that will help you discover these, listed here are a few of the high Instagram hashtags of 2023 for a wide range of completely different industries.

High 50 Instagram hashtags in 2023

  1. #love (2.1B)
  2. #instagood (1.6B)
  3. #instagram (1.1B)
  4. #artwork (1B)
  5. #photooftheday (1B)
  6. #images (1B)
  7. #lovely (823M)
  8. #picoftheday (720M)
  9. #blissful (698M)
  10. #observe (695M)
  11. #instadaily (639M)
  12. #tbt (583M)
  13. #repost (557M)
  14. #summer season (548M)
  15. #like4like (514M)
  16. #reels (509M)
  17. #instalike (502M)
  18. #picture (488M)
  19. #me (454M)
  20. #selfie (451M)
  21. #music (441M)
  22. #pals (438M)
  23. #life (436M)
  24. #smile (435M)
  25. #household (435M)
  26. #lady (426M)
  27. #trending (372M)
  28. #mannequin (358M)
  29. #design (353M)
  30. #motivation (351M)
  31. #handmade (345M)
  32. #way of life (343M)
  33. #likeforlike (328M)
  34. #sundown (323M)
  35. #artist (316M)
  36. #dogsofinstagram (307M)
  37. #seaside (294M)
  38. #superb (287M)
  39. #drawing (286M)
  40. #nofilter (285M)
  41. #cat (282M)
  42. #instamood (279M)
  43. #igers (277M)
  44. #solar (270M)
  45. #sky (260M)
  46. #follow4follow (250M)
  47. #humorous (236M)
  48. #l4l (221M)
  49. #followforfollow (212M)
  50. #tagsforlikes (191M)

High 10 Instagram hashtags for B2B

  1. #b2b (3M)
  2. #work (147B)
  3. #smallbusiness (121M)
  4. #enterprise (109M)
  5. #entrepreneur (99.4M)
  6. #success (87.9M)
  7. #advertising (75.8M)
  8. #digitalmarketing (29.7M)
  9. #gross sales (20.4M)
  10. #ecommerce (14.2M)

High 10 Instagram hashtags for vogue and wonder

  1. #vogue (1.1B)
  2. #fashion (641M)
  3. #magnificence (528M)
  4. #ootd (426M)
  5. #make-up (395M)
  6. #hair (242M)
  7. #fashionblogger (165M)
  8. #procuring (154M)
  9. #outfit (146M)
  10. #fashionista (136M)

High 10 Instagram hashtags for health

  1. #health (520M)
  2. #health club (254M)
  3. #exercise (216M)
  4. #match (191M)
  5. #well being (164M)
  6. #coaching (140M)
  7. #fitnessmotivation (139M)
  8. #bodybuilding (134M)
  9. #fitfam (123M)
  10. #targets (111M)

High 10 Instagram hashtags for meals, beverage and eating places

  1. #meals (507M)
  2. #foodporn (300M)
  3. #foodie (241M)
  4. #instafood (237M)
  5. #yummy (199M)
  6. #scrumptious (148M)
  7. #foodstagram (119M)
  8. #foodphotography (109M)
  9. #foodblogger (83.8M)
  10. #foodlover (77.3M)

High 10 Instagram hashtags for know-how and software program

  1. #know-how (26.4M)
  2. #tech (19.7M)
  3. #engineering (14.8M)
  4. #innovation (14.2M)
  5. #programming (6.6M)
  6. #pc (6.5M)
  7. #coding (6.1M)
  8. #electronics (5.9M)
  9. #software program (5.9M)
  10. #instatech (2.1M)

High 10 Instagram hashtags for journey

  1. #nature (782M)
  2. #journey (697M)
  3. #discover (489M)
  4. #naturephotography (230M)
  5. #travelphotography (216M)
  6. #travelgram (173M)
  7. #wanderlust (149M)
  8. #journey (143M)
  9. #instatravel (125M)
  10. #travelblogger (84.9M)

High Instagram hashtag turbines

If not one of the key phrases we compiled above match your small business (otherwise you wish to discover extra choices), you need to use a hashtag generator software to assist. Listed below are the highest six Instagram hashtag turbines you may wish to attempt to construct the right listing of hashtags for your small business.

1. Sistrix Instagram Hashtag Generator

A screenshot of Sistrix Instagram Hashtag Generator website

The Sistrix hashtag generator software is simple to make use of—however solely permits restricted use with a free account. You will get 25 free queries a day earlier than you’ll must pay for a premium account. Twenty-five queries is quite a bit, so that you might be able to get by with no need to improve.

Merely kind a or a couple of hashtags into the textual content field and press the Enter/Return key to get the perfect 30 hashtags regarding your preliminary search. Pick essentially the most related ones so as to add onto your submit.

2. Key phrase Instrument

A screenshot of Instagram hashtag generator called Keyword Tool's website.

Key phrase Instrument is a great tool that may assist manufacturers discover key phrases throughout plenty of websites—together with hashtags for Instagram. With this feature, you may even use some geolocation to make sure you’re discovering high hashtags in a sure space. This can be a plus for native brick-and-mortar companies who solely service clients in a specified location. It additionally has the choice to pick out which language you need hashtags to seem in.

Kind your preliminary hashtag or key phrase into the textual content field, change the filters if wanted, then click on the magnifying glass icon. The outcomes you’ll obtain are restricted for the free account—only a listing of hashtags with out particulars on their utilization. However in order for you extra data, you may improve to a paid account. Plans begin at $69/month.

3. Inflact

A screenshot of Instagram hashtag generator Inflact's website.

Inflact is an AI-based hashtag generator that may assist provide you with hashtag concepts based mostly on a key phrase, picture, or present Instagram submit. This may be helpful should you’re not even certain of which key phrase to start out with—or should you merely wish to see what the software would provide you with in your picture.

When you enter your question, the software will give you hashtags from three classes based mostly on how typically the hashtag is used: Frequent (onerous to rank in high posts), Common (medium probability of rating) and Uncommon (simple to rank). The software additionally provides you a suggestion of what number of hashtags to make use of from every class.

4. Toolzu

A screenshot of Instagram hashtag generator Toolzu's website.

Toolzu is just like Inflact within the methods you can begin your hashtag question. Enter your data (both key phrase, URL or picture), then click on Generate Hashtags to get began. This software will generate the amount of posts utilizing the hashtag and the way troublesome it might be to get viewers utilizing the hashtag.

Toolzu additionally has iOS and Android apps so you may simply seek for hashtags on the go whilst you’re in your cell system.

5. Show Functions

A screenshot of Instagram hashtag generator Display Purposes's website

Show Functions will give you a listing of hashtags based mostly on a place to begin. Kind a couple of hashtags into the textual content field to get began. Every advised hashtag generated is scored based mostly on relevancy to our question and recognition. Every day Functions gives one other software that may scan your profile and provide you with hashtags based mostly on the content material you’ve already been posting, which is a helpful characteristic.

6. All Hashtags

A screenshot of Instagram hashtag generator called All Hashtag's website.

All Hashtag can generate hashtags based mostly on a single key phrase. Select whether or not you need high outcomes, random outcomes or outcomes for hashtags which can be at present trending. You’ll get a listing of the perfect 30 hashtags based mostly in your question. The software has a “Copy” button making it simple to instantly copy all 30 hashtags and paste them into your caption or remark. Bear in mind to restrict the variety of hashtags you employ per submit for finest practices and high quality engagement.

Varieties of Instagram hashtags

There are a couple of several types of hashtags that manufacturers ought to find out about, every with its personal profit and utility. Study extra in regards to the sorts of Instagram hashtags you’ll wish to use.

Branded & product hashtags

Branded and product hashtags are hashtags that you simply create together with your model and/or product title in them. These are sometimes used for gathering UGC and growing model consciousness.

Right here’s an instance of a branded hashtag. Plant retailer The Sill makes use of the hashtag #PlantsMakePeopleHappy of their Instagram bio. They’ve additionally created product movies surrounding this hashtag.

A screenshot of The Sill's branded hashtag in their bio

If you happen to click on the hashtag, you’ll see that there are 12 million posts within the outcomes, that means it’s a preferred and well-used branded hashtag. The entire posts included are related to The Sill’s content material as effectively, to allow them to simply attain out to folks posting content material underneath that hashtag to ask if they will characteristic it on their very own feed.

A screenshot of hashtag #PlantsMakePeopleHappy results on Instagram.

Marketing campaign hashtags

Marketing campaign hashtags are particular to advertising campaigns that you simply’re working. Often, these contain the model working a daily marketing campaign and including a hashtag to it in a caption or within the nook of the submit.

One instance of a marketing campaign hashtag is the #EssenceFestxTarget one used to advertise their current collaboration. For all posts associated to this marketing campaign, each Goal and Essence Competition will use the distinctive hashtag, in addition to any influencers they work with.

Marketing campaign hashtags don’t must be tied to a product or gross sales. REI’s #OptOutside marketing campaign inspired folks to exit quite than store on Black Friday, and due to this fact wasn’t centered round buying.

Neighborhood & trade hashtags

Practically each model group and trade has no less than one hashtag that’s used inside them. To search out yours, head to some widespread group and trade influencer posts and take a look at their hashtags. Many of those hashtags are easy. The hashtags which can be simple to assume up are often essentially the most used.

For craft beer lovers, a number of exist: #CraftBeerLover, #CraftBeerLife and #CraftBeerNotCrapBeer are just some of them. As you may see, all three of those are fairly easy and pure to assume up, and embrace in posts for related manufacturers.

A screenshot of #CraftBeerLover hashtag on Instagram

Location hashtags

Location hashtags are fairly self-explanatory. Most manufacturers are based mostly someplace and when you’ve got a bodily location, that is much more helpful for you. Related location hashtags embrace your metropolis and its related topical hashtags, your neighborhood, the mall title you’re in and every other defining options.

One instance is the above #chseats. That is a type of location + subject hashtags. The posts tagged with these are related for anybody trying to find meals suggestions or customers within the Charleston, SC space. Different location hashtags to discover embrace any branded ones that your metropolis’s and state’s tourism boards have already established.

A screenshot of the Instagram hashtag #chseats

Themed or vacation hashtags

Taking part in related social media holidays could be a enjoyable strategy to interact your viewers. Issues like #InternationalSushiDay and #InternationalDogDay may be nice for sushi eating places and veterinary places of work to submit about.

One of many hashtags we talked about, Worldwide Sushi Day, is on June 18, and on Instagram, the hashtag has over 23k posts. That is good for sushi eating places and sushi-adjacent companies to submit about.

Every day hashtags

Every day hashtags aren’t restricted to Instagram and so they’re simple to seek out. These hashtags embrace the day of the week and a specified subject. There are generalized ones reminiscent of #MondayMotivation and #ThrowbackThursday. Practically any model can participate in these, and there are many area of interest matters coated.

These hashtags cowl extra interest-based matters and in addition occur to be day by day. For instance, on #MonsteraMonday, plant lovers submit a photograph of their monstera vegetation. These day by day hashtags take somewhat extra work to seek out however should you’re following influencers in particular fields, you’ll see them in your feed.

Trending hashtags

This kind of hashtag is likely one of the tougher ones to submit because it entails protecting tabs on the newest and understanding the way to apply them to your model.

For instance, one of many trending memes in the intervening time is a superimposed video of Jennifer Lawrence from the Scorching Ones wing-eating problem crying and asking, “What do you imply?” time and again. By looking the hashtag #WhatDoYouMean, we are able to see plenty of manufacturers and creators utilizing this meme for his or her content material.

Understand that memes and traits are short-lived. You’ll want to catch on early to take part and reap the advantages of leaping on the pattern. You could must up your trendspotting expertise for social media to get essentially the most out of leaping on memes and traits in a well timed and brand-relevant manner that resonates.

Monitoring and analyzing Instagram hashtags

So that you’ve selected all your hashtags and also you’re able to get began on the brand new social technique. What’s subsequent? Checking in on how all these hashtags are understanding for you. Monitoring your hashtag analytics is essential to make sure you’re bettering efficiency with those you selected. If not, chances are you’ll want to seek out higher hashtags to make use of.

As you begin to use the identical hashtags, you’ll begin noticing if you obtain extra engagement or extra spam feedback. To just be sure you’re utilizing the fitting hashtags for you, discover a social media software that provides Instagram hashtag analytics.

Screenshot of Sprout Social's Instagram Hashtag Performance Report.

Sprout Social’s Outbound Hashtag Efficiency Report retains monitor of all of the hashtags you employ on posts in addition to their efficiency. With one look, you’ll discover which hashtags you employ essentially the most and which of them get essentially the most engagement.

These two might not generate the identical outcomes, particularly should you’re switching up the hashtags for posts. By reviewing your analytics, you may find yourself discovering that your most relied-on hashtags usually are not truly those resonating essentially the most with audiences.

7 Greatest practices for Instagram hashtags

Gone are the times the place hashtags have been new and types threw in each widespread hashtag, no matter its relevance. Whereas there’s no single proper manner to make use of hashtags on Instagram, there are some finest practices to enhance efficiency. Listed below are a number of to consider:

1. Take a look at what number of hashtags to make use of on Instagram

What number of hashtags do you have to use? This can be a difficult query as a result of the reply varies wildly. If you happen to’re together with them inside your caption, stick to three to five—like Instagram recommends. If you happen to’re going to make use of the primary remark for hashtags, then as much as the complete 30 hashtags could be acceptable. Nonetheless, this isn’t to say that you must use 30 hashtags for each submit. This leads us to our subsequent tip.

2. Use hashtags within the first remark

Too many hashtags in a caption can overwhelm invaluable actual property and make posts look messy. Preserve captions minimal, and should you’re utilizing extra hashtags, transfer them to a remark. With Sprout’s Compose field, you may schedule the primary Instagram remark alongside together with your submit and caption.

Screenshot of the Sprout Social Compose box where users can schedule both their post and first Instagram comment.

3. Discover the perfect hashtags for you

There are a number of methods to seek out the perfect hashtags in your model. The primary and best is to have a look at the influencers and accounts you already observe and observe which hashtags they’re already utilizing. One other manner is to start brainstorming varied ones and kind them into the Instagram search bar. As you kind, associated hashtags additionally present up.

A screenshot showing how to find hashtags on Instagram. In this example, it's #coffee and its subsequent results and volume of posts.

Within the instance above, #espresso is such a preferred hashtag that utilizing it would end in extra spam feedback than you need. As an alternative, scroll additional down the outcomes to seek out extra area of interest ones which can be focused and related to your viewers.

4. Comply with related hashtags

Instagram gives the flexibility to observe any hashtag’s search outcomes. If you do that, these posts seem in your feed, alongside all the opposite posts from accounts you observe. This can be a good tactic to make use of for following trade or group hashtags as a result of it helps you retain tabs on them. It shouldn’t be used as an answer for branded hashtags, although, as a result of it doesn’t assure that each submit will present up in your feed.

A screenshot showing how to follow the Instagram hashtag #PlantMom

The above instance makes use of #PlantMom because the hashtag. Merely hit that observe button to remain knowledgeable on that Instagram hashtag.

5. Encourage the usage of branded hashtags

When you’ve created your listing of branded hashtags, make sure that to start out utilizing them in each related submit. Probably the most common branded hashtags are sometimes positioned within the Instagram bio together with a call-to-action for utilizing them.

A screenshot of Grove Collaborative's Instagram account promoting their branded hashtag in their bio.

Within the above instance, Grove Collaborative places their branded hashtag #GroveHome of their IG bio. Clients can then use this hashtag each time they submit in regards to the model. It makes it simple for Grove to seek out and share these images on their very own feed.

6. Create a listing of hashtags

As an alternative of copying and pasting the identical set of hashtags for each submit, divide them up into topical ones. For instance, your schooling posts may need completely different hashtags than a brand new product announcement submit. As an alternative of producing a brand new listing for every submit, maintain completely different lists helpful for the varied sorts of content material matters that you simply submit.

Screenshot of Sprout Social's Asset Library, which includes both visual and text assets for easy access and use.

Save most of these listing sand textual content Sprout’s Asset Library to make it simpler to connect the fitting hashtags to every Instagram submit.

7. Add hashtags to Instagram Tales

Whereas Tales do disappear after 24 hours, don’t low cost the usage of hashtags on them. These present up within the search outcomes, too, and are one other simple manner of getting extra followers. Have too many hashtags to place right into a Story? Enter your textual content like regular after which disguise them behind a gif or sticker.

Get began with Instagram hashtags right this moment

Utilizing hashtags on Instagram has many advantages for manufacturers: elevated model consciousness, greater engagement engagement and improved competitor evaluation perception. Earlier than leaping into hashtags, it’s really useful to grasp the varied sorts which can be on the market and a few finest practices to observe.

Able to get into extra #InstagramStrategy? Check out the way to create an Instagram technique in your model.

Instagram Hashtags FAQs

What number of hashtags ought to I take advantage of on Instagram?

Instagram recommends utilizing between 3-5 hashtags on a single submit. Nonetheless, you need to use as much as 30 hashtags should you place them inside the first touch upon the submit for even higher visibility.

Do hashtags work for Instagram?

Sure, you need to use hashtags inside a submit, Reel or Story, and we extremely advocate you achieve this. They can be utilized for amassing UGC, categorizing content material and growing the attain to your content material.

What are the highest 10 hashtags on Instagram?

The highest 10 hashtags on Instagram embrace:

  1. #love (2.1B)
  2. #instagood (1.6B)
  3. #instagram (1.1B)
  4. #artwork (1B)
  5. #photooftheday (1B)
  6. #images (1B)
  7. #lovely (823M)
  8. #picoftheday (720M)
  9. #blissful (698M)
  10. #observe (695M)


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