Instagram Shares New Explainer on Key Advert Metrics [Infographic]


In case you’ve been working in digital advertising and marketing for some time, you’re little doubt conscious of what all the assorted metrics and acronyms imply to your course of. You already know your impression versus your engagement information, your CTR out of your CTA, you perceive MER, ROAS, and many others.

However for those who’re simply beginning out, that final sentence in all probability harm your head, and certain prompted you to run a number of fast Google searches to stand up to hurry, and/or examine if I simply made them up (I didn’t).

It’s straightforward to overlook that what’s basic information for many is just not common, and as such, it’s necessary to make clear what every stat and metric really represents, even platform-by-platform in some circumstances, to make sure that you and your group are all on the identical web page.

This might assist. This week, Instagram has revealed a brand new overview of key advert metrics, and what every really means in sensible phrases, which might assist in your planning.

We’ve introduced the complete overview collectively into the beneath infographic.

Instagram metrics infographic


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