Intestine Names Sandra Alfaro Its First US CEO

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Sandra Alfaro not too long ago left DDB Chicago with out saying the place she may be headed subsequent. The brief thriller is now solved as Alfaro has been named the primary U.S. CEO at impartial company community Intestine, efficient Sept. 5.

Alfaro, who had served as president at DDB Chicago since October 2022, now joins her former CEO Andrea Diquez, who stepped down in 2022 to affix Intestine as world CEO.

Within the newly created function, Alfaro shall be liable for managing the day-to-day operations of Intestine’s headquarters in Miami and the Intestine Los Angeles workplace. She shall be working with the company’s world management group, particularly North America CCOs Ricardo Casal and Juan Javier Peña Plaza; Bruno Acanfora and Ariel Abramovici, govt inventive administrators at Intestine LA; and Carmen Rodriguez, world chief progress officer and accomplice. Alfaro will report back to Diquez and shall be based mostly in Miami.

“Sandra is an unimaginable enterprise chief. She understands the place the market and shoppers are going, so she is the very best at organising purchasers’ companies for fulfillment,” mentioned Diquez in an announcement. “Additionally, her built-in pondering amazes me each time. She’s capable of merge media, creativity and information seamlessly into the enterprise, and has created fashions throughout many classes.”

Alfaro brings greater than 25 years of expertise throughout the promoting and advertising industries, with a give attention to account administration. Previous to serving as president of DDB Chicago, she was the company’s head of enterprise management. Throughout her time there, she helped the company launch its first devoted social observe and performed a key function in bringing in new enterprise.

Earlier than DDB, Alfaro was at Horizon Media, the place she was the primary chief of culture-first inventive company 305 Worldwide, a three way partnership with rapper Pitbull. Previous to that, she was the managing director of Gray Wing for 5 years, serving to the company win purchasers together with Pfizer, Papa John’s, Lilly and Nestlé. She started her profession at Saatchi & Saatchi and in addition spent over a decade at The Vidal Partnership, reaching the function of managing accomplice of the company.

“The tradition of Intestine is what most excites me. They’re a courageous company for courageous purchasers with readability on its values of braveness, transparency and instinct, which signifies that Intestine is aware of what it’s and what it’s not, which is inspiring,” Alfaro mentioned in an announcement. “In my new function, I hope to encourage the U.S. group to proceed delivering courageous work to its superb purchasers, whereas making certain the company operates each successfully and effectively.”

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