Introducing INTENTIVE: B2B’s First and Solely True Purchaser-Stage Intent Platform


Since 1994, NetLine has processed billions of first-party knowledge factors as enterprise leaders world wide engaged with content material to make better-informed choices. 

But, regardless of what we’ve delivered, we knew there was extra on the market.

Particularly, your consumers.

Your Patrons Are Out There

With practically 15k+ items of content material on the platform, a given buyer’s property often account for 0.03% of all content material. For years, our purchasers gladly labored with us to supply first-party leads that particularly engaged with their very own content material.

The truth, nonetheless, is that 99% of their ICP have been participating with content material on our platform—they only weren’t participating with their content material. 

They have been lacking practically all of their purchaser’s journey…

However not anymore.

Welcome INTENTIVE: The Subsequent Frontier of Purchaser-Stage Intent Insights

As we speak, we’ve launched INTENTIVE—a revolutionary product we imagine will change the way in which B2B organizations establish and method consumers.

By INTENTIVE, you’ll be capable of flip these Unidentified Future Alternatives into recognized buyer-level identities.


INTENTIVE is the one buyer-level intent platform delivering real-time insights into “who” is actively expressing intent in an account, “what” actions that particular person is taking, “when” these actions happened, and uniquely “the place” these actions occurred.

INTENTIVE is uniquely powered by first-party knowledge, presents buyer-level transparency, and completely blends on-line and offline Occasion Intent knowledge. 

Why Does INTENTIVE Matter for As we speak’s B2B Organizations?

Intent knowledge, particularly buyer-level intent knowledge, issues as a result of it offers a path towards understanding the wants and timelines of your potential consumers.

For years, entrepreneurs and gross sales reps have struggled to persistently and efficiently establish and interact the fitting prospects from in-market accounts. Intent knowledge promised to simplify and even clear up this challenge.

INTENTIVE’s buyer-level focus delivers on these guarantees, fixing a large number of challenges for companies in a single fell swoop.

How is INTENTIVE totally different from current intent options?

Finally, INTENTIVE separates itself from different intent-based options by focusing totally on real buyer-level intent knowledge

Current intent options goal and report on account-level intent. Many of those options and distributors additionally obfuscate their choices, stating they supply purchaser intent when really they don’t. In truth, they’re merely insights round a selected account,  offering you no transparency into who’s actively exhibiting that intent and or partaking within the exact actions you’re most excited about.

Maybe the best challenge with these current options occurs to be that they’re designed to seize intent-based on one distinctive contact level: Pageviews.

Pageviews Provide Minimal Intent Worth

The premise for 99.9% of all intent knowledge in the marketplace comes immediately from pageviews. Sans INTENTIVE, these options curate these knowledge units based mostly upon this habits, which lasts seconds, if not milliseconds, lengthy.

These pageviews are then referenced in opposition to historic baselines on the IP deal with and firm area. Successfully, each single current intent vendor (thanks largely to Bombora’s largely commodified standing units) presents the identical degree of insights as their opponents.

Purchaser Confirmed Tasks

For years, NetLine has been capturing intent knowledge from actual customers about if and after they is perhaps in-market for various options. We’ve captured customized, intent-rich, customer-specific insights immediately from prospects, leading to extra environment friendly capitalization connecting the dots to who’s in-market. This exercise is mined on a real-time foundation and intercepted as soon as a purchaser has met or exceeded every ingredient required to outline intent.

What Does INTENTIVE Report On?

INTENTIVE at the moment acknowledges and stories on billions of knowledge factors, together with:

  • 285 District Occasion Exercise Sorts 
  • 11K+ Intent Subjects
  • 329K Intent Key phrases
  • 247 Industries
  • 37M+ Persona Filtering Attributes
  • 100M Offline Actions through Informa Occasions

How Does INTENTIVE Supply its Information?
Lengthy earlier than first-party knowledge was cool, one-to-one knowledge was NetLine’s focus. Our fully-permissioned and voluntarily-provided consumer knowledge is the bedrock of INTENTIVE, however that’s not all this unbelievable product is housing.

  • The NetLine Platform

    • The muse of every little thing NetLine does finds its approach again to our first-party content material registrations. With greater than 200+ codecs, INTENTIVE leverages knowledge immediately from the worldwide content material consumption habits occurring throughout our platform.
  • Informa
    • Occasion Intent: The most important proprietor and operator of bodily occasions on the planet, to not point out our father or mother firm, Informa, delivers 500+ B2B occasions annually. Not solely will these occasions merely convey collectively consumers, sellers, and decision-makers in a single place and time, they energy a few of the most intriguing intent indicators discovered inside INTENTIVEa characteristic we name Occasion Intent.
    • Content material Consumption: Masking greater than 3,000 distinctive areas of curiosity and supported by hundreds of business specialists, Informa operates an all-star model portfolio that includes marque names like Black Hat, Content material Advertising and marketing Institute, Darkish Studying, and IndustryDive, the corporate boasts greater than two billion month-to-month interactions from B2B professionals.

As INTENTIVE evolves, extra knowledge factors are prone to be added.

How Can INTENTIVE Be Used?

INTENTIVE’s major operate is to speed up gross sales outcomes by making buyer-level intent knowledge actionable. 

Particularly, NetLine sees 4 use instances the place the product can present actual worth:

GROWTH The first use case for INTENTIVE is to advance income progress for your online business. There are three particular capabilities within the platform that energy this use case. Purchaser Discovery: Establish WHO is actively expressing intent inside a given account
Purchaser Monitoring: Load your current account record and know exactly what these accounts are doing and WHO throughout the accounts are expressing intent
Purchaser Prioritization: Leverage real-time learnings to optimize preliminary outreach, fine-tune context on discovery calls, and prioritize in-market consumers
ACTION So as to progress with something, we should take motion. When mixed with NetLine’s Portal, INTENTIVE’s intensive buyer-level insights and datasets turn into a robust dynamic duo. Information Activation: Closed-loop knowledgeable content-centric lead gen campaigns.
Actual-time Insights: Supply of trending consumers through electronic mail notifications and companion Salesforce app.
RETENTION Even when you’re assured your purchasers are blissful, it pays to conduct aggressive analysis.

In any case, analysis carried out by Frederick Reichheld of Bain & Firm reveals rising buyer retention charges by 5% will increase earnings by 25% to 95%. Whatever the financial system’s well being, retaining prospects is extraordinarily helpful. 

Buyer Conduct Remark: Establish if/when they’re participating with aggressive manufacturers. 
Personalize Current Outreach: Leverage insights from purchaser habits occurring outdoors of your merchandise and buyer touchpoints.
Cross-Promote/Upsell: Figuring out consumer analysis on associated companies helps tailor cross-selling or up-selling presents accordingly.
COMPETITIVE INTELLIGENCE Maintaining a tally of the competitors is all the time a good suggestion…particularly when you recognize they’re snooping round or making an attempt to poach your purchasers. Monitor Competitor’s Accounts: Perceive what people are doing to establish strategic initiatives.


We’ve highlighted quite a lot of elements of this outstanding instrument. Earlier than we wrap up, let’s speak about how the 2 major consumer departments can anticipate to place these options to good use.

How Can Gross sales Greatest Use INTENTIVE?

Purchaser-level intent knowledge is essentially the most actionable data obtainable for gross sales professionals.

Simply as intent knowledge can assist you establish and prioritize accounts in your ABM endeavors, the identical course of could be utilized to consumers which might be actively researching or contemplating your services or products. 

Save Time & Save Cash
Spray and pray can go away.

By focusing on in-market consumers who’ve exhibited intent indicators, your advertising and marketing and gross sales efforts instantly turn into simpler and higher acquired.

NetLIne’s personal gross sales reps estimate that INTENTIVE saves them roughly a whole day’s price of labor every week.

What might you and/or your gross sales crew do with an additional day to promote?

Enhance Lead High quality
By reaching out to prospects who’re already excited about what it’s a must to provide, you’ll have smoother discovery calls and have conversations with professionals who truly look ahead to listening to from you.

Improve Shut Charges
Belief is every little thing. INTENTIVE offers the knowledge essential to create extra customized and related messages, enhancing your degree of trustworthiness.

As a result of buyer-level intent knowledge provides you an in depth view right into a prospect’s priorities, challenges, and timelines, you’ll additionally know exactly the best way to assist.

How Can Entrepreneurs Greatest Use INTENTIVE?

Entrepreneurs would possibly discover the knowledge discovered inside INTENTIVE fairly disruptivein a great way.

Establish Your Prospects
Purchaser-level intent knowledge lets you establish precisely who’s consuming content material, attending occasions, and presents a clear lens into your complete purchaser’s journey. These insights will assist establish what’s of curiosity and, extra particularly, share who’s .

Goal Extra Successfully
Realizing exactly who to succeed in is sort of releasing. You’ll save numerous hours researching, executing, and optimizing—to not point out the cash saved.

Interact Extra Efficiently
A direct good thing about refined focusing on is elevated engagement. Whether or not we’re speaking improved ABM or electronic mail lists, social media adverts, or making a gross sales name, reaching out to prospects with messages which might be related to their wants makes issues infinitely simpler.

These insights discovered throughout the product aren’t meant to stay in a fairly report. These insights must be actioned and put to make use of by Gross sales and Advertising and marketing. NetLine can assist you’re taking step one by working extraordinarily focused lead gen campaigns powered by the insights INTENTIVE has dropped at life.

For example, if INTENTIVE acknowledges the people displaying intent, NetLine can assist a consumer attain these folks to transform the Persona to an precise Person who consumed their content material.

Seeing is Believing

INTENTIVE aspires to do one thing totally differentand arguably much better and much more actionable.

There’s lots extra to discover by way of this instrument and we’ll convey you extra within the not-too-distant future.

Able to see the proof? B2B entrepreneurs and income crew leaders are welcome to be part of the INTENTIVE waitlist to kick off their free 14-day trial. See for your self precisely why UFOs are solely the beginning of understanding the entire purchaser’s journey.


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