Introducing our Open Beta Program and new Clear Roadmap (+16 Extra Initiatives)

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For one week in July this 12 months, the total Buffer group did one thing quite unconventional.

All 80 of us paused our day-to-day work, cleared our calendars, and devoted an entire week to initiatives exterior of our common duties.

It’s Buffer’s annual Construct Week.

Why did we do that? At Buffer, we consider that probably the most distinctive concepts usually emerge from exterior the confines of typical work constructions.

We have at all times been an organization unafraid to experiment with completely different work types. We have embraced self-management, performed round with OKRs (and even scrapped them), and we’re identified for our four-day work week. In reality, it’s not our first Construct Week; we had our preliminary Construct Week final 12 months and created 10 new options.

How we arrange Construct Week this 12 months

Two weeks earlier than Construct Week, Bufferoos throughout the corporate submitted their concepts for Construct Week initiatives. Anybody can submit an concept, however we’ve to remember the restricted sources of getting simply 4 days to work on them. The concepts assorted, from minor product enhancements to completely new touchdown pages.

All of us voted on the concepts that resonated with us, after which we shaped 19 small groups, every with 4 to 6 members, able to breathe life into these concepts.

All through the week, we stored everybody up to date on our progress. Our devoted #build-week Slack channel was buzzing with Loom movies and prototypes as groups showcased their work.

After 4 devoted days, round 32 hours, and the collective efforts of 80 teammates, we had a bunch of latest initiatives to indicate off.

Saying a New Open Beta Program and Suggestions Hub

With so many new issues being constructed, it made us marvel; how can we get our neighborhood extra concerned?

Lots of the initiatives weren’t 100% completed, and would considerably profit from person testing and suggestions. We would have liked a greater method to give customers earlier entry and empower them to share their ideas on the way forward for Buffer.

We determined so as to add two new Buffer instruments to assist our neighborhood form the Buffer product.

1) Open Beta

Buffer customers can now entry new options earlier than they’re launched, and assist us form the way forward for Buffer, by merely toggling a swap in Buffer. The brand new Beta options web page lists options to check, hyperlinks to share suggestions, and an invitation to our neighborhood. We’d like to see you there!

2) Buffer Options

Buffer Options is our new suggestions hub, the place you may submit new characteristic concepts, vote on present concepts, and observe an extended with our progress.

Current ideas are sorted by probably the most upvotes, so the preferred ideas might be on the high.

You’ll be able to see our present roadmap by switching to the Roadmap view. On this view, ideas are sorted into kanban-style columns. You’ll be able to remark, vote, or subscribe to a put up from this view, too.

Along with the brand new Open Beta program and Buffer Options, we’ve 16 different initiatives we labored on — lots of them already stay.

We tried to broadly categorize all of the initiatives we labored on into three buckets

  1. New Buffer options
  2. Neighborhood enhancements
  3. Tradition initiatives

New Buffer options

Schedule Fb Reels

With 36 % of the worldwide inhabitants utilizing Fb every month, it’s nonetheless far and away the most important social community on the market. And Fb Reels are one of many quickest rising content material sorts on the platform.

Every month 140 billion Reels are watched, which means it’s among the finest locations so that you can share your message. With the introduction of Fb Reels direct scheduling in Buffer, you are primed to succeed in hundreds of thousands, if not billions the world over’s largest social community.

Out there in beta.

Mastodon analytics

Now you can see the variety of Mastodon feedback, shares, and favorites proper in your despatched put up queue. Rapidly examine which posts resonate on the platform to regulate your content material technique appropriately.

Out there in beta.

Acquire e-mail addresses utilizing Begin Web page

Constructing a listing of e-mail subscribers is without doubt one of the most secure and greatest advertising and marketing methods for any small enterprise. It offers you a direct connection together with your viewers and extra management than posting to social media. With Begin Web page’s new Mailchimp integration, now you can accumulate e-mail addresses and construct a listing of subscribers immediately out of your web page.

Coming quickly.

Add Notes for your self or your group

Ever needed to go away a observe for your self or your group? Brainstorming and collaboration in your drafts is now simpler than ever with Notes.

Coming quickly.

Navigate round Buffer in halve the time

With our model new Fast Navigator, you may rapidly soar to your channels or generally used pages, simply by utilizing your keyboard. Open up the Fast Navigator utilizing CMD + Okay on Mac, or CTRL + Okay on Home windows.

Out there in beta.

Add HEIC pictures

Now you can add HEIC pictures to Buffer. No extra changing your iPhone pics to jpegs!

Refer-a-friend and get rewarded

For a very long time we’ve been requested a couple of referral or associates program, particularly from our most passionate neighborhood members. We’re excited to share that each Buffer person now has entry to a easy referral code that they will use to ask associates or purchasers. We’re eager to supply an incentive too however we aren’t positive what that must be. In the event you’re an educator, influencer, or company that always refers people to Buffer, we’d love your ideas!

Take a sneak peek at what we’re constructing right here.

Flag suspicious Begin Pages

Often, we see individuals utilizing Begin Web page to host content material that violates our phrases of service. This may embody content material that’s false or deceptive info introduced as fact, hate speech, abusive or dangerous content material, astroturfing, phishing, and spam. Now there’s a simple means for anybody to report suspicious pages.

Out there right here.

Fast wins for purchasers

As is custom, we had one Construct Week group devoted to small gadgets that our clients have requested over the previous 12 months. Though every merchandise may be small, whenever you add them up they make for a giant enchancment to the person expertise in Buffer. Listed below are among the “fast wins”.

  • “Share to feed” toggle is on by default for Instagram Reels scheduling.
  • Extra correct tooltips for analytics information.
  • Hyperlinks to revealed posts, with the intention to rapidly view them natively.
  • Reel impressions are actually included in Submit abstract information.
  • LinkedIn analytics can now be sorted by date.
  • A clearer alert in case you exceed a personality rely for a Twitter put up.

Improved accessibility for all customers

Making certain our product usable for all individuals, regardless of their talents or circumstances, is one in all our targets at Buffer, and Construct Week is a superb alternative to deal with areas of the product that may very well be extra accessible. We began the week with 49 accessibility-related points to repair, and ended the week with solely seven left. A few of the enhancements we made embody:

  • Higher navigation on the sidebar and profile sidebar.
  • Listening to keyboard occasion on the choose element.
  • Including alt tags to pictures.
  • Including ARIA labels to modals.
  • Closing the composer with the ESC key.
  • Cleansing up pointless ARIA attributes the place we use semantic parts.

We’ll proceed engaged on the remaining accessibility gadgets all through the remainder of the 12 months.

Tradition Initiatives

Get to know us higher! Study our journey, mission, and values

Our About Us web page has been spruced up with extra complete particulars about Buffer’s journey, mission, and values. We realized that the outdated web page was lagging behind, with outdated pictures and data. The brand new replace not solely brings you recent, participating content material, but in addition consists of a captivating timeline highlighting Buffer’s evolution through the years.

Coming quickly.

The place your cash goes whenever you purchase a Buffer subscription

Transparency is without doubt one of the cornerstones of Buffer. Whether or not it is about our salaries, hiring course of, or income, we have at all times believed in openness. Now, we’re extending this transparency to our pricing as effectively.

We have at all times needed to offer you a transparent image of how your funding in Buffer is being utilized. Our new Clear Pricing web page does simply that, breaking down how we allocate every greenback you entrust to us. No hidden prices, no surprises!

Coming quickly.

Showcase your Buffer love with some cool Buffer merch!

In the event you’ve ever wished to flaunt some cool Buffer merchandise, we have got you coated! We’re thrilled to introduce our model new Buffer Swag Store, crammed with a pleasant assortment of Buffer merch. For now, this novelty is completely for the Buffer household, however keep tuned – we’ll quickly open the doorways for everybody to indicate off their Buffer love!

Take a sneak peek right here →

Need to be part of the Buffer group, however don’t see a gap? No drawback!

Ever dreamt of becoming a member of the Buffer group, however discovered no open vacancies? We have constructed the answer for you. Our Evergreen Hiring Web page is the place you may apply for jobs even when there is no particular itemizing out there.

Though the web page is not stay but, it quickly might be. We evaluation purposes every week, so do not hesitate to drop yours. We’d not get again to you instantly, however relaxation assured, we’ll have your particulars safely saved for appropriate alternatives.

The primary expertise pool is offered right here.

An interactive, enjoyable method to interact with our group

Buffer’s group, although 100% distant, is a cohesive unit that spans the globe. We cherish our annual retreats, which provide a uncommon alternative to work together face-to-face. Nonetheless, as it has been fairly some time since our final retreat, we determined to bridge this hole digitally.

We’re introducing Buffer Staff Jeopardy, an interactive quiz app that checks your data of your colleagues. It is a enjoyable method to join with the group (and compete with colleagues to high the leaderboard!).

Play the sport →

A brand new devoted app for Bufferoos on retreat.

To take our annual retreats a notch larger, we have designed a devoted Buffer Retreat Cellular App. This unique app is aimed toward serving to us handle the occasion seamlessly and preserve everybody within the loop. By constructing it internally, not solely have we managed to save lots of on prices, but in addition tailor-made the app to swimsuit our distinctive wants completely.

Extra to come back…

These initiatives are simply the beginning. We now have different updates within the pipeline from Construct Week that take away out of beta quickly. To regulate all we’re engaged on, try our model new Roadmap.


Now we’re questioning, what do you suppose? Have you ever tried a Construct Week earlier than? Did you see comparable outcomes? Tweet (or Xeet) us and tell us.

And when you have concepts for our subsequent Construct Week, we would love to listen to them! Drop them right here.



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