Is Visitor Running a blog Nonetheless a Viable search engine optimisation Technique?


“Constructing hyperlinks is rather more troublesome and totally different than the best way it was earlier than. Whereas earlier than, you would simply construct hyperlinks to your website by sending a whole bunch of outreach emails, now, for sure, these methods are fruitless.

That is the place visitor running a blog shines.

With visitor running a blog, you will get excessive authority hyperlinks to your weblog that improve your website’s authority.”

– Khris Steven, Proprietor, Khrisdigital

“Visitor running a blog as an search engine optimisation technique is efficient solely whether it is performed proper.

To do it proper, comply with these guidelines:

  • Give you informative content material that provides worth
  • Don’t write a put up whose solely aim is to redirect readers to your website (the readers will see proper via you)
  • Put up on websites with content material that’s related or aligns together with your service/product
  • Put up on authoritative websites.

Following these tenets allowed me to get pleasure from elevated visitors.

Visitor posting on different websites will both assist or hinder your search engine optimisation. It is dependent upon the way you do it.”

– Mark Hayes, Head of Advertising and marketing, Kintell

“Visitor running a blog continues to be an efficient search engine optimisation technique, because it’s nonetheless one of many best (and least expensive) strategies of getting high-quality hyperlinks to your website; nevertheless, not all hyperlinks are created equal. I not too long ago acquired two visitor weblog hyperlinks to my website that met my standards (related area of interest and month-to-month natural visitors over 1000 guests). One did nothing to my stats, the opposite elevated my whole impressions by round 80%.

The distinction?

The month-to-month natural visitors for website two was big (a number of million guests monthly), with the outcomes displaying that visitor running a blog can nonetheless be value it!”

– Mark Hemming, Founder, Libra Translation

“How efficient is visitor running a blog as an search engine optimisation technique? It relies upon.

When you’ve got a group member who will visitor put up on behalf of your model, than it’s efficient at getting new hyperlinks, new model recognition, and trickles of referral visitors alongside the best way; nevertheless, in the event you’re a one-man group and you may’t outsource content material creation, then visitor posting just isn’t a viable option to increase your search engine optimisation.

It takes an excessive amount of time to first search for prospects after which create content material tailor-made to their websites and audiences. That point is best spent publishing content material in your website and going for hyperlinks that don’t require new content material from you, for instance area of interest edits, damaged hyperlink constructing, hyperlink roundups, useful resource web page hyperlink constructing.”

– Nikola Roza, Proprietor and CEO, Nikola Roza- search engine optimisation for the Poor and Decided

“Visitor running a blog, when performed correctly, has its place in search engine optimisation. When running a blog for one more web site, be sure it’s related to your area of interest and that the content material your offering could be helpful to their readers. There’s no profit in attempting to land as many visitor posts as attainable particularly if these web sites don’t have anything in widespread together with your services or products. The massive takeaway right here is high quality over amount!”

– Todd Hooper, Founder,

“From the attitude of producing visitors and backlinks to your website, I feel guide, high-quality visitor posting is worth it.

Prior to now month I’ve managed to construct (without spending a dime) over thirty hyperlinks from area of interest related blogs to my website. These hyperlinks are sending a gradual trickle of visitors to my website and my Google rankings are additionally growing.

For those who can spend the time discovering good high quality websites, to achieve out in a win-win method and to create prime quality content material, I feel it’s a nice technique for web site and enterprise promotion.”

– Scott Jones, Proprietor, Pupster Ardour

“We now have discovered visitor posting to undoubtedly be among the finest practices to enhance our search engine optimisation and it kinds a big a part of our search engine optimisation technique for 2020. A Moz survey discovered hyperlink constructing to be the primary native rating issue that influenced increased search rankings.

One of the simplest ways to construct hyperlinks? Visitor posting.

Many search optimizers argue that search engine optimisation has grow to be more and more troublesome through the years and we definitely agree with that assertion. Google’s frequent modifications corresponding to Panda, Penguin and Hummingbird make it harder with every replace. Visitor posting has constantly been a great ‘white-hat’ method to enhancing search engine optimisation and we see it as frequently being a great tactic nicely past 2020.”

– Chris Sheward, Founder and CEO, Repuzen

“When it’s performed appropriately, visitor running a blog is a really efficient option to positively impression your search engine optimisation. It has modified drastically over the past variety of years, however it might probably nonetheless be performed in a method that can assist your web site’s search engine optimisation.

I’d advocate in search of alternatives to trade visitor posts with different like-minded folks, and you’ll find a ton of nice alternatives that might result in different collaborations. Do it organically and discover actual alternatives and visitor posting could be a big constructive on your web site’s search engine optimisation.”

– Donny Gamble, Founder, Retirement Investments

“Visitor running a blog is totally value it for your enterprise in the event you do it proper. Do it first for the publicity and credibility you’ll construct by displaying up on the blogs of different authority figures in your area of interest. search engine optimisation and backlinking are nice bonuses. Select the place you visitor weblog properly as who you affiliate with on this method may, after all, negatively have an effect on your enterprise.”

– Eric Sachs, CEO, Sachs Advertising and marketing Group

“Visitor running a blog is efficient if performed appropriately. Ensure that to test the area authority of the positioning previous to posting, as decrease DA websites won’t lead to high quality backlinking. Moreover. be sure the backlinks a web site offers to its visitor posts are comply with moderately than no comply with. Doing the analysis prior ensures your efforts impression your search engine optimisation.”

– Ben Aston, Founder, The Digital Mission Supervisor

“Visitor running a blog was and to some extent continues to be a viable advertising technique. The issue is that it’s been abused a lot as a tactic that it’s much less efficient than it was. “

– Samuel Hurley, Co-founder, NOVOS

“Visitor posting stays as helpful as ever earlier than, even growing in recognition and constantly showcasing new methods to harness its energy.

Establishing your self as an professional via visitor posting on high-traffic websites is an modern option to develop belief with clients, one factor that’s not at all times so simply attained. And with the backlink that you simply obtain from the put up, additionally, you will see your website rating increased and better on the major search engines. It truly is that easy.”

– Chris Gadek, Head of Development & Advertising and marketing, AdQuick

“I’d say that there might be worth in visitor running a blog as long as you do it in the proper method and for the proper causes. In case you are merely throwing out low-quality content material to as many websites as will settle for it then you definately most likely gained’t see an excessive amount of from it and you might even trigger your self some backlink issues sooner or later; nevertheless, if you’re genuinely offering high-value content material to websites which have an viewers that genuinely advantages out of your content material than I feel that can work in your favor in the long term.”

– Adam Jackson, Digital Advertising and marketing Supervisor, Large Leap

“Visitor running a blog is totally a technique that try to be pursuing. Simply this 12 months, a visitor running a blog marketing campaign we did, helped 6 of our key phrases bounce to the primary web page. We even have a number of purchasers that we hyperlink construct for and visitor running a blog is on the high of that checklist. One among them has seen a 300% improve in search visitors over the course of 9 months with nothing performed exterior of onsite and offsite content material creation efforts.”

– Sean Dudayev, Founder, Brawl Bros. Co.

“Posting visitor blogs on different websites might help or damage your search engine optimisation technique. Ensure that the inbound backlinks you’re creating are on credible websites that relate to your enterprise or trade. If not, Google might even see these as spam as a result of they’re unrelated and it might probably truly damage your hyperlink juice and search engine outcomes. General, visitor posting can nonetheless be an efficient search engine optimisation technique.”

– Nathan Claire, Proprietor, Shopping for Jax Houses

No, Visitor Running a blog IS NOT an Efficient search engine optimisation Technique

“Based mostly on the newest information and hypothesis, visitor running a blog for search engine optimisation profit could also be useless. That doesn’t fear me, as I’ve at all times suggested my purchasers to be cautious of the tail wagging the canine in the case of search engine optimisation. Any short-term positive factors from gray hat search engine optimisation techniques, which may embrace visitor running a blog, hardly ever justifies the trouble. As an alternative, we advocate formalizing partnerships with trade web sites, blogs, and publications to grow to be a daily contributor with a byline. An extended-term partnership advantages everybody, and mitigates any potential draw back from an search engine optimisation perspective, because the content material is genuine, as is the connection.”

– Kent Lewis, Founder and President, Anvil

“If performed sparingly and there’s a pure match with the visitor weblog viewers then it’s OK however as a major search engine optimisation backlink approach, I’d advise to keep away from visitor running a blog. The reason is, Google is nicely conscious of it as a backlink approach and, in accordance with stories within the likes of Search Engine Journal from February of this 12 months, has been cracking down with guide penalties in place. It’s been overly abused by many SEOs to the purpose the place its seen as a man-made hyperlink scheme.

– Alistair Dodds, Co-Founder and Advertising and marketing Director, Ever Rising Circles

“Visitor running a blog has restricted effectiveness as an search engine optimisation technique. In June 2020, Google’s John Mueller acknowledged that Google has been devaluing visitor put up hyperlinks for the previous a number of years. Google believes that visitor put up hyperlinks are unnatural for the reason that article author basically locations them on the positioning. Methods like damaged hyperlink constructing, HARO, and unlinked mentions are extra cost- and time-effective, and extra more likely to lead to search engine optimisation advantages than visitor posting is.”

– Axel DeAngelis, Founder, NameBounce

This put up was initially revealed on July 24, 2020 and up to date on February 8, 2023.


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