It’s Christmas already – for advertisers, businesses and fortunate celebs


Procuring the opposite day I used to be considerably discombobulated to see an array of Halloween equipment taking centre stage, expensive equipment too. Isn’t there something for them to promote within the meantime, I questioned.

What we do know in adland is Christmas is a mere 4 and a bit months away and so some businesses might be placing the ending touches to their Christmas efforts, fingers crossed that the consumer doesn’t change their thoughts (or get one other job.)

It is going to be a distinct Christmas this 12 months anyway with Saatchi & Saatchi succeeding adam&eveDDB on John Lewis/Waitrose and New Industrial Arts within the chair for Sainsbury’s, changing Wieden+Kennedy. Christmas could also be NCA’s debut for Sainsbury’s though it additionally handles Tu and Habitat. W+Ok’s moderately dismal Christmas effort for Sainsbury’s final 12 months starring breakfast host Alison Hammond (under) might have introduced the curtain down on a fairly first rate run from W+Ok. No strain on NCA then.

Saatchi might be effectively conscious that helming John Lewis at Christmas is akin to taking on a nationwide establishment. JL could also be attempting to ring the adjustments in varied points of its enterprise (not at all times fortunately) however one doubts it’s ready to disappoint its moderately battered fan base with a departure from the feel-good emotion A&E made its trademark for a decade or extra.

Hearsay has it that these advertisers and others have been taking a look at celebs from showbiz and elsewhere for his or her Christmas efforts. If that’s the way in which you’re desiring to go it is advisable to signal them up early in fact. However which of them hit the spot? If the instance of Hammond for Sainsbury’s is any information that they had higher not be anybody that divides opinion.

Probably extra might be revealed, a few of it even true. Possibly VCCP might public sale off Brian the Otter, its creation for Thames Water that has but to see the sunshine of day (understandably, given Thames Water’s travails.) Monty the Penguin he most likely isn’t however there are a couple of similarities..


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