‘It’s So On’ in ESPN’s NWSL Model Marketing campaign


ESPN is able to kick off its first season with the Nationwide Girls’s Soccer League.

At the moment, the corporate debuted a nationwide model marketing campaign, “It’s So On,” which runs from Feb. 27 to March 31 throughout TV, digital, social and paid channels.

From artistic company Preacher, the sports activities advertising spot options retired NWSL champion and World Cup champion Ali Krieger, together with cameos from a plethora of stars, together with Kevin Durant and Julie Foudy.

Phrases together with “the warmth is on,” “the roar is on,” “upsets are on,” “guts are on” and “glory is on” flash throughout the display screen throughout a montage of in-game moments with gamers just like the San Diego Wave’s Alex Morgan, Portland Thorn’s Sophia Smith, NY/NJ Gotham’s Rose Lavelle and extra.

“It’s so on,” says Krieger, holding a TV distant.

Durant, a co-owner of the NY/NJ group, provides, “Let’s present them how we do it, Gotham.”

“’It’s So On’ encapsulates the spirited rivalries, the electrical gamers and personalities and the thrilling competitors that the NWSL presents all sports activities followers,” Rachel Epstein, vp of promoting at ESPN, mentioned. “It’s not only a marketing campaign line; it’s a dedication to elevating the NWSL globally and an identification driver that may gasoline the league from launch of the 2024 season by way of the playoffs throughout ESPN platforms.”

ESPN’s protection of the season begins on March 16 at 1 p.m. on ABC, ESPN Deportes and ESPN+, when the Kansas Metropolis Present takes on Portland Thorns FC—additionally the inaugural match at CPKC Stadium in Kansas Metropolis, the primary purpose-built stadium for a girls’s skilled sports activities group.

The 2024 season can be ESPN’s first with the league in a number of years, following a landmark four-year TV rights deal for the NWSL with CBS Sports activities, ESPN, Prime Video and Scripps Sports activities.

The companions will mix to nationally broadcast 118 matches throughout platforms starting in 2024, with 20 airing on ESPN platforms, together with three playoff video games on ABC.


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