John Lewis modifications tack for Christmas with Megaforce


Director collective Megaforce has been signed as much as make Saatchi and Saatchi’s first John Lewis Christmas advert as advertisers and businesses scramble to guide expertise for what’s already wanting like an enormous face-off this festive season, price of residing disaster however.

Sainsbury’s, making its debut with New Business Arts, is believed to be going the TV celeb route.

Megaforce made considered one of adland’s finest current efforts, ‘Open Areas’ (above) for Burberry. To this point anyway dialogue has performed little or no position within the Megaforce oeuvre so it appears as if Saatchi, properly maybe, has selected a very completely different tack for JL from the emotive, slice of life route beloved of former company adam&eveDDB.

For one of the best a part of a decade JL vied with Sainsbury’s, then helmed by AMV BBDO, for essentially the most spectacular Christmas advert, normally popping out on prime.


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