Join Accomplice Highlight: Carry out[cb] | TUNE


Perform[cb] TUNE Partner Spotlight for June

June’s featured companion Carry out[cb] is a pacesetter within the outcome-based advertising trade. Their mission to “Suppose Larger” and a streak of exponential natural progress allowed the corporate to make a number of strategic acquisitions through the years. At present, they supply entrepreneurs and publishers with the distinctive options their companies must succeed. Learn on to learn how they may assist your model develop in the present day and into the longer term!  

Q: Are you able to give us a high-level overview of Carry out[cb]?  

A: Based in 2002, Carry out[cb] is a 7X winner of finest in school within the outcome-based advertising trade, providing a complete vary of providers by means of our Final result Engine and associates program administration. Enabled by proprietary, patented expertise that seamlessly integrates with TUNE, Carry out[cb] permits entrepreneurs to optimize buyer acquisition and maximize return on advert spend (ROAS) by solely paying for tangible, high-quality buyer outcomes. 

We work with manufacturers reminiscent of Walmart, LendingTree, FanDuel, Robinhood, Capital One Procuring, and Hungryroot to develop their buyer base and lifelong worth at scale.

Q: What are the highest methods you promote manufacturers?  

A: Our intensive advert stock offers entrepreneurs entry to main and rising digital channels, reminiscent of cell, search, contextual, show, and pay-per-call (simply to call just a few), guaranteeing broad buyer attain throughout your entire purchaser journey. We offer manufacturers with versatile cost fashions tailor-made to their particular goals, together with CPA, CPL, CPI, CPE, and CPC. 

Q: What’s the whole attain of your viewers?  

A: We work with a various vary of purchasers, spanning small companies, mid-sized corporations, and enterprise manufacturers throughout varied industries and niches. With our versatile options, we cater to the distinctive progress wants of every model, whether or not it’s offering strategic assist for particular person campaigns or full-funnel associates program administration. 

Q: Which verticals carry out the perfect with Carry out[cb] 

A: Our workforce has intensive expertise scaling and optimizing campaigns throughout a various set of key verticals, together with however not restricted to:

  • Downloads and Safety Software program 
  • Leisure, Streaming, and Way of life 
  • Finance and Fintech 
  • Magnificence, Well being, and Wellness 
  • Electronics and Gaming 
  • Attire and Equipment 
  • Subscription Providers 
  • Grocery and Alcohol Supply 

Q: Are you able to inform us a few profitable marketing campaign you’ve run within the final six months?  

A: A well-liked finance marketer looking for to amass certified customers by means of precious, long-term partnerships turned to Carry out[cb]‘s Final result Engine workforce for help. We established a robust basis with the fintech marketer, emphasizing compliance transparency, open communication, data-driven suggestions, and strategic optimizations. By way of collaborative A/B testing of touchdown pages, product bundles, pricing, payouts, and sub-ID monitoring, we leveraged insights to optimize efficiency throughout prime channels. Our recruitment of high-quality companions and streamlined artistic critiques by our in-house compliance workforce additional expedited the marketing campaign launch course of.  

The marketing campaign surpassed its client enrollment objective, attaining a exceptional 74% enhance in enrollments in the course of the first quarter. The success continued, with a powerful 355% enhance in income and a 274% enhance in enrollments year-over-year. 

Take a look at the complete case examine right here!

Q: What’s one thing distinctive about Carry out[cb] 

A: Our dedication to delivering spectacular ROI, growing cutting-edge expertise, and fostering a vibrant tradition units us aside. One among our standout options is our Final result Engine, a world-leading full-funnel digital buyer technology instrument equipment. Powered by our patented buyer acquisition platform (CAP), the Final result Engine revolutionizes progress by integrating AI expertise, skilled providers, and a curated companion market.  

Our CAP secures all campaigns with 24/7 compliance and the anti-fraud software program, PerformSHIELD. This highly effective instrument proactively and repeatedly protects manufacturers from suspicious exercise, offering them with peace of thoughts and sustaining their model integrity. 

Q: Any trade traits or insights to share with manufacturers?  

A: The way forward for outcome-based advertising is prone to be formed by a number of key elements. Technological developments and information analytics will likely be pivotal. The power to collect and analyze huge quantities of knowledge empowers entrepreneurs to make knowledgeable selections, optimize campaigns, and ship customized experiences to focused audiences. The impression of AI and machine studying applied sciences is already profound as we’re seeing inside our personal platform capabilities, facilitating environment friendly focusing on, automation, and efficiency optimization. 

We’ve additionally witnessed an increase in influencer partnerships, emphasis on transparency and compliance, concentrate on personalization and segmentation, and diversification of packages with area of interest companions. These traits present precious insights for manufacturers looking for to optimize their methods and achieve a dynamic market. 

At Carry out[cb], we stay dedicated to ongoing funding in analysis and growth, staying forward of trade traits, and adapting methods to fulfill our purchasers’ evolving wants.

TUNE clients who wish to work with Carry out[cb] can request an introduction straight by means of the TUNE platform by navigating to the Media Companions tab in Join.

Questions? Click on right here to talk with certainly one of our consultants.


Tie Davidson

Tie Davidson is a seasoned veteran within the Affiliate Advertising house. Because the Partnerships Supervisor at TUNE, he’s dedicated to sharing his trade data and experience with manufacturers, companies, and media companions, whereas offering training and assist for his or her program recruitment efforts. Tie presently resides in NYC, and spends his spare time as a neighborhood meals influencer and life coach.


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