Launch Your Product to A Crowd of 32 Million on TikTok

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Candeeze is a small husband-and-wife D2C model that sells freeze-dried sweet on-line. 

They ran a singular launch technique on TikTok, and their most-viewed video obtained:

  • 32m+ views

  • 3.5m+ likes

  • 54.8k+ shares

  • 15.7k+ feedback

It additionally gained them 280k followers in seven days.

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There are numerous the explanation why their launch was so profitable and gained the eye of thousands and thousands. Let’s dissect the viral founder video that kicked off their whole account… 

Supply: TikTok

What Made the Video Go Viral

Proper off the bat, it tells a concise story that retains the viewer’s consideration whereas together with parts that make them wish to preserve watching: 

  • The opening body is obvious and pertains to a subject folks normally prefer to help (small enterprise)

  • The second body of the founders’ wedding ceremony stops the scroll for viewers. The house owners having been just lately married kicks that help to a better degree within the emotional response a part of the mind (limbic system)

  • Then they convey folks behind the scenes and present how the sweet is made, introducing an fascinating factor — the freeze dryer.

Supply: TikTok

Within the course of, @candeezeco continues stacking viral parts to their video…

👀 The product itself is eye-catching, holding the eye of viewers once they see their favourite candies being became puffs

👂 When the founder eats the freeze-dried Jolly Rancher with a crisp crunch, a component of ASMR is added to the video

🎉 Their enthusiasm over having obtained 10 orders makes folks wish to help them additional (It’s additionally an invisible CTA, subtly letting folks know the candies are on the market)

💬 The novelty of their product, and its fascinating visuals and audio, give folks one thing to touch upon, driving engagement and attain for the video

Lastly, the CTA on the finish does not really feel like promoting, however slightly a suggestion of help and is simply offered as soon as belief has been cultivated with the viewer. 

Mentioning their pattern pack has free delivery most probably obtained lots of people to come back to their web site. (Supply: TikTok)

How They Transformed Viewers to Followers

Many individuals get thousands and thousands of views, however the conversion to followers is usually low. So how did these two achieve so many followers in so little time?

A pair causes:

As an alternative of utilizing TikTok tendencies that give them one-hit marvel movies, they had been capable of get folks involved in them on a private degree, then begin posting different movies revealing extra in regards to the candies and the ups and downs of their business-building journey

These add layers to their story. As soon as an individual watches their highest seen video (the one we’re dissecting) and begins to see the others, they wish to observe them to see how the story develops. 

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