Learn how to Use GIFs in Emails Successfully (with Examples)

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Seems GIFs aren’t only for reacting to tweets — they’re additionally a unbelievable solution to drive engagement in your e-mail advertising.

There are many manufacturers driving eye-catching outcomes through the use of GIFs in emails. As an illustration, tech big Dell ran a GIF-centered e-mail marketing campaign that, when in comparison with quarterly benchmarks, delivered a:

  • 42 % enhance in click on charge
  • 103 % enhance in conversion charge
  • 109 % enhance in income

So it’s no shock that over half of entrepreneurs use animated GIFs in emails a minimum of a few of the time.

Focused on becoming a member of them? You’re in the precise place. On this article, I’ll clarify methods to put GIFs in emails, speak by means of the advantages of doing so, and share a few of my favourite real-world examples.

 

 

4 Causes You Ought to Use GIFs in Emails 

Earlier than we get into the practicalities of methods to add GIFs in emails, you may be questioning: “Do GIFs work in emails?”

That’s query. In any case, the very last thing you need is to embed a bunch of non-functioning GIFs in your emails, or make investments a ton of effort and time with out producing any outcomes.

Whereas I can’t assure that together with a pair GIFs in your subsequent marketing campaign will double your click-through charge or ship income by means of the roof, there are some fairly compelling advantages to doing so:

1. GIFs Add Visible Curiosity to Emails

The obvious profit to utilizing GIFs in emails is that they make your emails look extra fascinating by including a component of movement to in any other case static content material. 

2. Motion is Eye-Catching

Except you’re including dozens of animated GIFs to a single e-mail, your GIF will seemingly stand out in opposition to the remainder of the (non-animated) content material. This helps GIFs to attract the attention. Use this strategy to information readers towards crucial stuff in your e-mail — like a name to motion or promotion.

3. GIFs Work When Movies Don’t

Typically talking, if an e-mail shopper helps embedded picture information (JPGs and PNGs), it’ll additionally assist GIFs. Nonetheless, numerous purchasers — together with Apple Mail, Gmail, and Outlook — don’t assist embedded video information. So if you need a dynamic format with widespread assist, GIFs are a protected wager.

4. Showcase A number of Merchandise in a Small House

GIFs are like a flipbook, as a result of they’re made up of a number of particular person photographs spliced collectively. Which means you need to use them to show a number of merchandise inside a single “aspect”, with out taking over a ton of house in your e-mail.

Learn how to Insert a GIF Into an Electronic mail

The method of inserting GIFs into emails is fairly easy, however varies relying in your e-mail service supplier. Right here’s methods to do it with Drip:

  1. Click on Picture inside our e-mail builder.
    How to Insert a GIF into an Email
  2. Click on Select picture to insert an animated GIF out of your native drive, or enter a URL to embed a web based GIF utilizing the Enter a URL bar.
    How to Add a GIF to an Email
  3. Select your GIF file.
    How to Choose a GIF for your Email
  4. Use the Place picture instrument to maneuver your GIF to the specified place.
    How to Add  a GIF Into an Email Campaign
  5. See the way it all appears.
    Testing a GIF in an Email Campaign

In case you’re proud of the outcomes, that’s all there may be to it. If not, return and mess around with the GIF location, vertical spacing, alignment, and dimension.

Learn how to Create Your Personal GIFs (6 GIF Creation Instruments)

Creating your personal GIFs is easy, with loads of instruments to do all of the onerous give you the results you want. Listed below are a few of our favorites…

1. PixTeller

PixTeller How to Add a GIF in an EmailValue: From free; paid plans begin at $7 per thirty days

PixTeller is an easy on-line picture and animation-maker that permits customers to create GIFs, logos, video thumbnails, and extra. All of it works instantly out of your browser, without having to obtain any further animation software program. 

The animation editor makes it simple to tinker with particular person parts of your animation, akin to altering the dimensions and place or including totally different filters.

When you’ve completed modifying, you possibly can obtain your work as a GIF or MP4 video.

2. GIPHY Create

Giphy Create How to add a gif in an emailValue: Free

GIPHY Create is GIPHY’s built-in GIF-maker. Customers can import media from numerous websites, together with Vimeo, YouTube, and—in fact—GIPHY itself. The instrument lets you create GIFs and backdrops, then elevate them by including filters, stickers, and captions. It really works with numerous file codecs, together with GIFs, JPGs, PNGs, and MP4s.

3. Gifs.com

GIFs.com How to add a gif in an email

Value: From free; paid plans begin at $1.99 per thirty days

Large manufacturers like Google and Netflix use Gifs.com to create animated GIFs from video information. Simply copy-paste any video URL and the instrument will remodel it into an animated GIF, WebM, or MP4 file. Uploads may be as much as 150 MB, whereas GIFs created by means of the platform may be as much as 15 seconds lengthy. 

Whereas Gifs.com is a wonderful instrument, bear in mind that the free product tier provides watermarks to any GIFs you create and doesn’t help you embody premium results.

4. Ezgif

EZgif How to add a gif in an email

Value: Free

A easy on-line GIF-maker and primary animated GIF editor, Ezgif helps you create, edit, and convert GIF, APNG, WebP, and AVIF animations. The platform additionally includes a video-to-GIF converter. 

5. Make A GIF

Make a GIF How to add a gif in an email

Value: Free

Use Make A GIF to create GIFs from a number of static photographs, YouTube or Fb URLs, uploaded video information, and even from footage captured in your webcam. Join a (free) premium account to entry high-definition GIFs, add customized watermarks, add social hyperlinks, and extra.

6. Superior Screenshot

Awesome Screenshot How to add a gif in an emailValue: From free; paid plans begin at $5 per thirty days

Superior Screenshot isn’t really a GIF-maker, however you need to use its screen-recording performance to seize video footage and convert it into GIF format utilizing a few of the different instruments on this record.

The free plan lets you file as much as 20 movies a month at 720p decision, with limitless recording size. Improve to a paid plan to unlock further annotation instruments and enhance the decision to 4k. 

Learn how to Use GIFs in Emails Successfully (with Examples)

1. Promote Your Merchandise

Your market dictates the way you market your merchandise within the e-mail. In case you’re in a distinct segment like cruelty-free make-up, values will take priority over, say, product advertising. 

However should you’re in ecommerce — an business that maybe is greatest recognized for its use of GIFs in its emails — then you’ll seemingly focus extra on character and why the customer wants to purchase you from over a competitor.  

Some of the frequent methods to make use of GIFs in advertising emails, based mostly on my analysis, is selling a number of merchandise without delay. Listed below are 3 ways to do this utilizing actual manufacturers as examples.

a. Promote New Arrivals

When asking for a customer’s e-mail tackle, it’s frequent for a lot of ecommerce web sites to phase new guests by gender, such because the beneath instance from Calvin Klein.

Calvin Klein How to add a gif in an emailNonetheless, manufacturers that don’t leverage e-mail popups, akin to Ralph Lauren, use an opt-in kind to gather emails, leading to emails to attraction to each women and men.

To avoid wasting on its emails restricted actual property, Ralph Lauren just lately leveraged a GIF to advertise its new arrivals. The GIF featured a person and a lady modeling the brand new vary. 

Ralph Lauren How to add a gif in an emailOutdated Navy leveraged a GIF in a current e-mail of its personal, going one step additional than Ralph Lauren and including the merchandise’s worth to advertise its newly discounted objects.

Old Navy How to Use GIF in Email

b. Promote a Bundle

Lots of the GIFs I discovered whereas researching this submit deal with the product in query. However others, as with the instance beneath from Flat Tummy Co., deal with a promotion’s specificity.

Flat Tummy Co How to Use a GIF In EmailNot solely that, however the model additionally included a countdown timer beneath the above GIF to drive urgency for the promotion, counting down from the ultimate hour.

Flat Tummy Co Countdown Timer GIF

c. Promote a Shade Vary

Reasonably than promote a variety of merchandise, it’s frequent to typically need to promote one product, however showcase its vary in colour. That’s precisely what Violet Gray did in a current e-mail.

Violet Grey How to Use a GIF in an EmailWhereas the opposite merchandise featured within the e-mail had been promoted with photographs, Violet Gray’s selection of highlighting one among its objects with a GIF was sufficient to rivet my consideration and browse extra. 

2. Present Merchandise in Motion

A standard greatest follow when photographing merchandise is to {photograph} them in context. In any case, it’s simpler to examine proudly owning a product after seeing it in its supposed atmosphere.

One model that goes past that greatest follow is Sweaty Betty. In a current e-mail selling its new health club gear, the model used a GIF to showcase its health club ball.

Sweaty Betty How to Use a GIF in an Email  My favourite instance, although, belongs to one among our favourite manufacturers, Barkbox. From its copywriting to its unmistakable humor, the model at all times goes the additional mile, and its e-mail advertising is not any exception.

In a current e-mail selling a limited-time deal to say a free splash pad, the model used a GIF to point out the mat in motion, full with a contented canine. 

BarkBox How to Use a GIF in an EmailUtilizing a GIF is an efficient method of selling the freebie. Plus, including a greenback quantity to spice up the merchandise’s perceived worth was a very good contact.

3. Showcase Buyer Evaluations

To date, we’ve seen manufacturers leveraging GIFs to advertise new arrivals or discounted merchandise, which is the frequent strategy to utilizing GIFs in emails.

One other method, which Hollister expertly leverages, is utilizing a GIF to focus on buyer opinions. In a current e-mail, the model featured a jigsaw-like GIF, selling its bestsellers, full with testimonials.

Hollister How to Use a GIF in an EmailThe testimonials, largely praising the supplies the model makes use of, vary from informative and useful (“Ridiculously snug”) to memorable and humorous, “The fabric is so smooth I simply need to rub my face on it.”

Including the customer’s location, in addition to 5 stars (maybe to show social proof), provides to conveying the model is appreciated, recognized, and trusted by a far-reaching fanbase. 

4. Create Urgency

It’s no secret that urgency drives folks to behave. If there’s restricted availability or a finite window to snag a cut price, we will’t assist however take motion.

In our analysis from 1+ billion popup periods, we discovered that popups with a countdown timer (8.07 %) convert higher than campaigns and not using a countdown timer (3.79 %) by 112.93 %.

Drip Popups with Countdown Timers vs without Countdown timersIt’s no shock, then, that emails that talk urgency — by means of copy and even higher, a countdown timer — are likely to carry out properly at driving consumers to take motion.

In a current e-mail from Brooklinen, the model leveraged a GIF of a clock counting down to indicate the top of a promotion to get a free candle with orders over $150+.

Brooklinen How to Use a GIF in an Email  Mattress Tub & Past, against this, leverages a GIF of half a clock — maybe to emphasise how restricted the time actually is — to drive additional urgency for its day by day deal.

Bed Bath _ Beyond How to Use a GIF in an EmailDespite the fact that each of the above examples aren’t counting right down to a deadline, the GIF mixed with compelling copy is a intelligent solution to drive potential prospects to take motion.

5. Enhance Electronic mail Engagement

Many manufacturers leverage GIFs as an afterthought, a method of perhaps getting fun or two. The most effective manufacturers, although, leverage GIFs as a method of driving engagement.

Listed below are 3 ways to do this. 

  a. Pull the Reader Down the Electronic mail

Copywriter Joseph Sugarman as soon as wrote, “Your readers ought to be so compelled to learn your copy that they can not cease studying till they learn all of it as if sliding down a slippery slide.”

Whereas Sugarman’s axiom was written with advertisements in thoughts, inviting the reader to maintain studying is very related to e-mail advertising campaigns

Gone are the times of getting one name to motion (CTA) on the backside of an e-mail. At the moment, e-commerce emails, particularly, have a number of CTAs, every pertaining to totally different provides at totally different worth factors.

Writing magnetic copy is one solution to pull the reader down an e-mail. One other, as Sweet Membership has found, is utilizing a GIF to direct the reader down the e-mail.

Candy Club How to Use a GIF in an Email The e-mail, selling free delivery and 50 % off all purchases, leverages a GIF of Swedish fish “swimming” right down to a name to motion to “Store.”

The accompanying pun-based copy (“This solution to the candy life”) cleverly spaced out helps to additional information the reader down the e-mail and hopefully, make a purchase order.

b. Make Your Emails Interactive

One solution to interact the reader, as we noticed within the above instance from Sweet Membership, is utilizing GIFs to tug the reader down an e-mail. One other ingenious method is to make the GIF interactive.

In a current e-mail Seray discovered throughout her analysis into humorous e-mail examples, Shinesty invited its readers to reply questions within the fashion of Who Needs to Be a Millionaire? 

Shinesty How to Use a GIF in an EmailAfter clicking a solution, no matter whether or not it was appropriate, the model redirected you to a product web page selling its face masks assortment, together with these featured within the e-mail.

Shinesty landing page How to Use a GIF in an EmailOne other method Shinesty makes use of GIFs to drive engagement is by opening an info hole on the backside of every of its emails. Oftentimes, the model will shut its emails with a cryptic headline and GIF as with the instance beneath.

Shinesty Funny GIF ExampleWhen clicked, the model redirected you to the product web page for the product talked about above within the e-mail, serving as a ultimate reminder to take a look at its merchandise.

c. Create Highly effective CTAs

While you consider a name to motion, you have a tendency to consider both an anchor, that’s, a hyperlinked phrase, or a button (as is usually the case with e-commerce emails).

One model that goes past that’s Tarte, who, in a current cart restoration e-mail for contour concealer, used a GIF name to motion, flashing the phrase, “Okay. I Need It.”

Tarte How to Use a GIF in an EmailWriting a compelling name to motion is highly effective. However if you add a button, and make that button a GIF, it’s onerous to not ignore, and extra importantly, click on.

Conclusion

GIFs are one among many instruments and media sorts you need to use to jazz up your emails, promote your merchandise, and compel readers to take motion.

With Drip’s highly effective advertising automation platform, you possibly can unlock a wealth of options that will help you design lovely, high-converting emails time after time.

Select from 50+ professionally designed, ecommerce-friendly templates—then customise to your coronary heart’s content material by syncing your model brand, colours, fonts, and extra. And perceive what resonates greatest along with your viewers by testing as much as 4 content material variations at a time.

See what Drip can do to your e-mail advertising campaigns by signing up to your 14-day free trial at this time.

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