Learn how to Use Instagram Collab Posts to Get Extra Engagement


Collab posts on Instagram provide an efficient means for manufacturers to associate with content material creators, enhance attain and engagement and construct a group on the platform.

This put up has all the things it’s worthwhile to learn about collab posts, together with the way to discover a collaborator, construct the put up and the most effective methods for a profitable collaboration.

Psst: You can even watch this video to catch the fundamentals in beneath 7 minutes.

What’s an Instagram Collab put up?

An Instagram Collab put up is a single put up that seems in two completely different accounts’ Feeds or Reels — and options two customers because the put up’s creator. Collab posts additionally share efficiency statistics, together with feedback, likes and the variety of shares.

Crocs and cost n mayor instagram collab post

Supply: @crocs and @cost_n_mayor

One person creates the put up after which invitations the opposite to be listed as a collaborator. As soon as the collaborator accepts, the put up seems as a feed put up or Reel on each customers’ accounts.

The advantages of Instagram Collab posts

Attain a wider viewers

While you use the Instagram Collab function with one other model or creator on Instagram, you’re accessing your collaborator’s viewers (and, in flip, your collaborator is accessing your viewers). It’s a mutually helpful relationship: each events enhance their total attain.

And it’s not only a wider viewers: it’s a brand new viewers. A collab put up will lead to recent eyes in your merchandise, leading to a chance to introduce extra individuals to your model.

Get extra engagement

Good collab posts have a better engagement charge — normally, that’s as a result of followers of both (or each) of the collaborators are delighted by the collaboration.

For instance, the put up above introduced a collaboration between a ceramics studio and a candle maker — the 2 manufacturers created a product collectively, and each of their followers voiced their pleasure concerning the partnership by way of likes, feedback and shares.

Simplify content material creation

It’s a content material creator’s job to, effectively, create content material. Let the creator that you just’re working with do what they do finest by permitting them inventive freedom and management over the collab put up (not solely does this let the creator put their very own real spin on the content material, it’s additionally one much less factor to your in-house crew to do).

Particularly in case you’re a smaller model, partnering with a creator can take a few of the burden of truly making the content material off of your plate.

(Psst—questioning how a lot you need to pay the creator? Right here’s a information.)

Enhance model authenticity

Social media customers are conscious that companies use social media for advertising and marketing. And conventional promoting can come throughout as indifferent (and boring), particularly in case you don’t have a singular or private angle.

That’s the place creators are available: being participating, genuine and entertaining is what they do. While you associate with a creator, you’re displaying your viewers that you just align with their beliefs, which is a crucial a part of establishing a multi-dimensional model voice (and it additionally helps assist the creator and amplify their message).

Construct your group

This comes together with model authenticity: collaborating in Instagram collaborations will provide help to set up relationships with different creators and types. It’s literal social networking: you’re connecting with different individuals in a significant means, as a substitute of simply sending your content material into the void of the web.

Learn how to create an Instagram Collab put up in 4 steps

Able to put up the content material out of your Instagram collab? Right here’s the way to do it. First, be certain that your Instagram account is public. If in case you have a personal account, any followers you don’t share with the collaborator gained’t be capable of see the content material.

1. Start by taking the steps you’ll usually take to put up a photograph or video: create a brand new put up, choose your content material, write a caption, and many others. (Ensure you’re optimizing your content material for Instagram’s algorithm, too). To point to Instagram that this put up is a collaboration, first faucet Tag individuals.

tag people on new post

2. As an alternative of tapping the photograph to tag individuals, hit the Invite collaborator button.

invite collaborator button

3. Subsequent, kind within the deal with of the creator or model that you’re collaborating with, and choose them. Then you definately’re able to hit put up.

(Word: as you possibly can see from the screengrab beneath, the Rock doesn’t permit collaborations on Instagram. For those who’re working into this subject – or if a model is having bother tagging you — see the a part of this weblog put up entitled “Learn how to permit collab posts on Instagram.”)

therock handle blocks instagram collab posts

4. This final step isn’t one thing you need to do: it’s one thing your collaborator has to do.

When you hit put up, your collaborator will obtain a DM letting them know that you’ve got invited them to collab. The collaborator should view and settle for the request. This ensures that collaborations are posted with the consent of each events.

Under is an instance of the sort of direct message that the Rock would get if I invited him to collab on this put up.

screenshot of DM showing instagram collaboration invite

Bear in mind! Instagram Collabs doesn’t take the place of a branded content material label. If in case you have a creator account that makes use of the branded companions function, you continue to must label your spon-con to keep compliant with promoting laws.

Learn how to collab on Instagram Reels

Posting a collaboration on Instagram Reels is mainly equivalent to posting a daily feed collab. Listed here are the steps:

1. When you’ve created your Reel (or obtained the content material from the creator), begin to put up as you usually would. While you arrive on the web page the place you possibly can add a caption, location and tag, choose Tag individuals.

new reel tag people

2. Faucet Invite collaborator.

invite collaborator for instagram reel

3. Kind within the deal with of your collaborator, and choose it when it comes up. Then, hit Performed and put up as regular.

search collaborator handle

Your collaborator must settle for the invite to collab to ensure that this step to be full—get them to examine their DMs to your request.

Learn how to permit collab posts on Instagram

To ensure that a collab to be posted to Instagram, each collaborators must consent to the partnership. For finest outcomes, each the preliminary poster and the added collaborator ought to have public accounts. If the model or creator that you’re collaborating with is having bother sending you the invitation to collab, right here’s the way to repair it.

1. Go to your Instagram profile and faucet the menu icon (the three horizontal strains within the prime proper nook). Then, hit Settings and Privateness.

settings and privacy

2. Subsequent, go to Tags and mentions. (For the needs of privateness, Instagram considers collaborators and tagged accounts to be the identical).

tags and mentions

3. Check out the three choices beneath Who can tag you. If you choose Permit tags from everybody, that signifies that any account can invite you to collaborate on an Instagram put up. If you choose Permit tags from individuals you comply with, solely accounts that you just comply with can invite you to collab.

(Psst: Ensure you comply with the account of your collaborator. Not solely does this make the partnership simpler, it’s additionally widespread sense: collabing with a creator that you just don’t even comply with appears to be like inauthentic).

The Don’t permit tags possibility signifies that nobody can tag or collaborate with you. Clearly, don’t select this in case your objective is to collab.

allow tags from everyone setting

6 examples of profitable Instagram collab posts

Want inspo to your subsequent Instagram collab? Right here’s some ideas from manufacturers and creators who’re doing it proper.

1. Accomplice with a creator in a associated area of interest

When selecting a creator or influencer to collaborate with, be sure that the parents that you’re contemplating are working in a associated area of interest or trade. In different phrases, the partnership ought to make sense to each your audiences.

For instance, this collaboration between Athleta and observe and area athlete Allyson Felix is a good match — it’s cheap {that a} model that makes garments for athletes would associate with one.

Steal this concept:

  • Make investments time and assets into choosing the proper collaborators. Choosing the excellent associate is step one in direction of a profitable collab.
  • Ideally, the most effective associate is somebody who genuinely loves your services or products and is worked up to unfold the phrase.
  • For inspiration, take a look at huge manufacturers in your trade who’ve labored with creators, and use comparable technique.

2.Collab on a giveaway

Operating an IG giveaway is a foolproof method to enhance engagement on Instagram, and organizing a giveaway with one other model or creator is even higher.

Tuck Bedding partnered with bakery Gallz Provisions to present away a sheet set and a cake (not a sheet cake, which appears like a missed alternative). Along with this being an amazing engagement booster. Customers entered by following each manufacturers and tagging buddies within the feedback. It’s additionally an instance of an outside-the-box partnership.

Steal this concept:

  • Ask your collaborator if they’ve one thing they’ll contribute to an Instagram giveaway, and create an superior prize.
  • Take into consideration what metric you’re attempting to extend (likes, follows, feedback, shares, and many others.) when deciding your entry methodology.
  • Abide by all of Instagram’s Promotion Tips.

3. Encourage your collaborator to get inventive

As talked about above, creators are profitable as a result of they’re imaginative: allow them to do their factor. A collaboration that feels too company or unemotional gained’t ring true for audiences.

This collab between Lululemon and comic Daniel LaBelle nails it: the creator’s distinctive sense of humour comes by way of within the Reel, and it doesn’t really feel tremendous sales-y. Additionally, Lulu isn’t an organization that’s sometimes regarded as being significantly humorous—it is a refreshing look into one other aspect of the model.

Steal this concept:

  • Give your collaborator inventive freedom and a significant position in planning and executing content material.
  • Assume past conventional promoting and think about incorporating a extra refined advertising and marketing technique.
  • Present a extra lighthearted aspect of your model by partnering with a enjoyable (and humorous) creator.

4. Be strategic about your viewers

Taking part in an Instagram collaboration will immediately put your model in entrance of a brand new viewers: assume laborious about who you need that viewers to be.

Scotiabank’s collab with content material creator Spencer Barbosa was a really intelligent transfer for the financial institution. Barbosa’s followers are largely younger adults, lots of them doubtless simply beginning to attain some extent of monetary independence: the proper viewers to focus on with bank-related advertising and marketing.

Steal this concept:

  • Take into consideration what demographic you need to goal when deciding who to collaborate with.
  • Collaborate with a creator who has an viewers that’s more likely to be keen on your model.
  • Ensure the collab clearly exhibits how the creator’s viewers can profit from supporting your model.

5. Collaborate with your self

Sneaky! For those who handle the social media for a number of manufacturers (or have sister manufacturers that belong to the identical umbrella firm) you possibly can associate with the one particular person you already know you possibly can at all times depend on: your self.

In different phrases, you possibly can share content material to the viewers of each manufacturers by way of a collab put up. Undergarment model Knix did this by way of a “partnership” with their sister model, KT by Knix. Internally, arranging this sort of collaboration needs to be comparatively easy, but it surely nonetheless advantages each manufacturers.

Steal this concept

  • If in case you have a sister firm, put up an Instagram collab with them to extend your attain.
  • This additionally works in case you handle two accounts—for instance, in case you’re a small enterprise proprietor with a private account and in addition an account to your small enterprise.
  • It is a tremendous efficient method to unfold the phrase a couple of new model when you have already got one established model: collab to capitalize on the viewers you have already got.

6. Assist a group you care about

While you associate with a content material creator to put up an Instagram collab, you’re displaying assist for that creator—and, in flip, for the group that that creator represents. This is usually a highly effective software for taking a social stance and making a significant assertion as a model.

The North Face’s collaboration with drag artist Pattie Gonia did simply that. On prime of being a really humorous partnership at (north) face worth — the model Patagonia is clearly one among The North Face’s largest opponents — this collab additionally confirmed The North Face’s assist for the LGBTQ+ group.

Vital: Don’t make this an empty gesture. For those who’re seeking to associate with a collaborator so as to voice your assist for a selected social trigger or group, just be sure you are taking actionable steps to assist that trigger past an IG put up (making donations to an acceptable non-profit is an effective begin).

Steal this concept:

  • Accomplice with a creator whose social values align with yours.
  • Make a press release that goes past advertising and marketing.
  • Do your analysis: discover out how one can be supportive exterior of the Instagram collab.
  • Preserve a relationship with the collaborator and think about methods to point out your continued assist.

Instagram Collab put up FAQs

How do you collab a put up on Instagram?

To collab put up on Instagram, use the Invite Collaborator button and sort within the title of the account you might be collaborating with.

The Invite Collaborator button is in the identical location that you just add tags in — for particulars, lookup the screenshots earlier on this weblog put up.

Why can’t I put up a collab put up on Instagram?

If the account you might be collaborating with has tags turned off, you gained’t be capable of request a collab with them. Guarantee that each events have public accounts that permit tagging so as to put up a collab.

How do you settle for collab posts on Instagram?

When one other account invitations you to collab on Instagram, the request will present up in your direct messages. Hit View Request and settle for the invitation so as to make the collab official — it is going to seem in your feed in addition to the feed of your associate.

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