Learn how to Write a Video Script [Template + Video]


Movies inform a narrative. In line with 92% of entrepreneurs, video is important to their strategy. So, the storyline needs to be efficient, whether or not creating video scripts from scratch or utilizing a template.

woman speaks from a video outline template

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Though creating, organizing, and enhancing compelling movies might be prolonged and scary, a superb script could make or break the success of your video.

So, why don’t we take you thru the steps on how one can begin your scriptwriting course of?

Any fundamental video is elevated with a script, however there’s extra to making a video. You’ll want correct tools, sound, lighting, units, and the forged and crew. When combining these, it may be difficult to verify there are not any errors.

A powerful video script can seamlessly deliver all of it collectively. Plus, having an in-depth script will increase your group’s confidence and lead to a greater video final result.

Learn how to Write a Video Script

Video Script Template

Video Script Instance

1. Select your audience.

Any advertising and marketing undertaking is best with the correct purchaser persona. That is very true with video.

As a result of movies usually take extra time and funding than a web-based advert or weblog, your video should communicate to a particular viewers.

So, earlier than you begin growing characters or a quick to your video, you want to work out who your video is for. Your audience to your video script can influence:

  • The size and format of your video.
  • The place you put up your video.
  • Setting, costume, and lighting.

In case your video is for model consciousness, you might broadcast to a big and various viewers. However what in the event you‘re introducing a product or function?

In that case, you’ll need to focus your viewers on the patrons who’re almost certainly to really feel the ache level your product solves.

You may want a distinct strategy in case your video is for worker or buyer retention. You may need to assessment information, opinions, and testimonials earlier than you start your script transient.

It will assist you create the story and dialogue your viewers will reply to.

2. Set a objective to your video script.

Movies are normally group tasks. And not using a single focus, each particular person may come to the video with their thought of what it is about. Because the undertaking continues, this will flip a easy video right into a convoluted mess.

That is why beginning your video script is important by simply desirous about your objective. So, earlier than you leap right into a storyline, character, or setting, work out the why.

Why are you making this video?

Do you need to educate folks about your product? Are you introducing a brand new pricing construction? Are you making an attempt to increase into a brand new area of interest?

In case you‘re undecided about your objective, take into consideration the issue you’re hoping this video will resolve.

For instance, say you are scuffling with conversions for a brand new product.

  • Is it since you’re breaking into a brand new area of interest? A product video on the correct social media platform for this area of interest is likely to be proper.
  • Do customers want higher directions? You may need to add a product tour or educational video to your web site.
  • Are you getting good opinions? It’s possible you’ll need to companion with influencers to construct a status for this product.

Do not leap into your video script with out deciding on a single objective.

Then, use your objective to set the metrics you‘ll use to measure the video’s efficiency as soon as it goes stay.

3. Select the principle character to your video.

Video advertising and marketing helps you present your viewers what your product can do as a substitute of telling them. And characters are important to storytelling.

Selecting the principle character to your video earlier than you start your script will assist you give attention to telling a narrative, not simply promoting an thought. It will assist your viewers join and have interaction along with your video.

It’s possible you’ll already know that your fundamental character is your preferrred buyer or your CEO. They might be a celeb, a cartoon of your product, or a narrator who speaks in your model voice.

But when not, earlier than you begin writing your video script, determine who would be the focus of your video.

If you do not know who your fundamental character is, return to your objective and audience. Take into consideration who your purchaser persona needs to listen to from as they attain that stage of their journey.

Subsequent, define your fundamental character. You should utilize the habits, quirks, and voice of your fundamental character to color an image to your viewers that helps them bear in mind and relate to your video.

As soon as you’ve got discovered your fundamental character, you possibly can determine how they relate to your product. Do you need to discuss their again story? Are you going to speak a few particular expertise they’d and the way your product helped?

4. Create a quick.

Creating a quick permits you and your group to doc the solutions to crucial undertaking questions. This helps everybody concerned perceive the who, what, when, the place, and why of your video.

Say you‘re three-quarters of the best way via the enhancing course of. In case your boss or colleague needs to utterly redo half of your video, that’s an enormous downside.

Challenges like this will influence your funds, timing, and campaigns. However with a quick, you possibly can confer with the objectives and undertaking plan your group mapped out collectively and say, “Really, that is not what we agreed to.”

Then, you possibly can transfer ahead.

Focus in your objectives, subject, and takeaways in your transient.

A short would not need to be fancy, nor does it need to observe a particular method. Nonetheless, there are a number of important questions it ought to embrace to craft an efficient video script.

  • What‘s the video subject? (The extra particular, the higher. For instance, in the event you’re in the home portray enterprise, you may select a subject like “shopping for the correct paint brush.”)
  • What are the important thing takeaways of the video? What ought to viewers study from watching it?
  • What‘s our call-to-action? What do we would like viewers to do after they’ve completed watching the video?

You may simply create a quick in Google Docs to function a dwelling, respiratory template that you simply revise over time – and that your group can collaborate on.


5. Use your transient to jot down a top level view.

When you‘ve picked a subject and written a quick, it’s time to start out establishing your video script. We suggest beginning with a top level view to provide construction to your video script.

This fashion, you possibly can break your video into subtopics and determine how your dialogue (or monologue) will progress.

Are you basing your video script on a weblog?

You may‘t simply rewrite a weblog put up and name it a day – there’s a particular approach to write a blog-based script in order that it shapes an efficient video. Alicia Collins can educate you a bit extra within the video beneath (and sure, we wrote a script for it).

Like Alicia says within the video above, a video script shouldn‘t merely regurgitate the weblog put up word-for-word. Weblog posts are ideally written to be conversational.

However there are pauses and verbal explanations you’ll want so as to add to your speech patterns that you simply wouldn’t have with out your script.

However, utilizing the weblog put up’s subsections is a useful place to begin when determining how your script will progress from one part to the subsequent.

Are you writing an unique video script?

Begin with a well-structured define. Many video scripts observe a three-part construction that features:

  • An introduction and hook to attract viewers into your video.
  • An issue, ache level, or query comes up.
  • A conclusion and backbone of the issue, together with a name to motion.

It is a fundamental video script construction, however you possibly can go in some ways as you define your story. This construction will assist you write a script that covers the main points that make your video plausible and invaluable to your viewers.

As you create your define, take into consideration the place pure transitions occur.

For instance, say you are writing a video script concerning the lifetime of a brand new product. You may define your script with the steps a enterprise may take to launch a product, together with:

  • Arising with the thought.
  • Doing market analysis.
  • Designing the brand new product.
  • Producing a take a look at product.
  • Modifying the product for mass manufacturing.
  • Viewers testing.
  • Advertising and gross sales methods.
  • Product launch.

Your major objective is to have interaction your audience with a state of affairs they’ll join with. This may help them perceive how the challenges you share in your video relate to the issues they need to resolve in their very own lives.

6. Begin writing your script, part by part.

Your video script doesn‘t need to be fancy. You’re not making an attempt to submit this script for any awards – its objective is strictly useful.

script makes it simple for the folks on digicam to get their messages throughout whereas sounding and performing naturally.

Write conversationally.

Writing a script isn’t the identical as writing a university paper or advertising and marketing analysis report. You need to write the script the way you need the video topic to talk.

Saying, “I am gonna create a video after studying this weblog put up” on digicam will learn a lot better than, “I’m going to create a video after studying this weblog put up.” Hold sentences brief and crisp, and attempt to keep away from compound sentences.

Make it thorough.

A script would not simply embrace dialogue. In case your video would require a number of pictures, characters, or scenes, embrace these particulars. Make sure you embrace any essential details about the set or stage actions, similar to a wardrobe change.

Mainly, you need the script to be thorough sufficient that you could possibly hand it off to another person to shoot, and so they’d perceive it.

Write for the viewers and the platform.

Be sure you‘re conserving your script conversational for the folks you’re making an attempt to attach with – and infuse humor, tone, and inflection accordingly.

For instance, in the event you‘re writing a short-form video for Fb, you may need to take into account conserving your script choppier with sentence fragments.

However in the event you’re producing a long-form explainer video to your web site, ensure you’re as thorough as potential.

Script each single phrase.

It is comprehensible to assume you possibly can simply jot down the principle bullet factors for a script after which simply wing it on digicam, particularly if you realize your material.

This strategy makes it robust to speak a message as clearly and concisely as potential, and it normally leads to numerous redos.

So, we recommend scripting each final phrase. Doing this can preserve you organized throughout filming and prevent a great deal of time later.

7. Edit your video script.

Writing is hard, and it‘s simple to get caught in the event you anticipate your video script to be good in your first draft. It’s value doing two to a few rounds of edits to chop any pointless phrases in your writing.

These are a number of extra suggestions for enhancing your script in order that the video script could make your ultimate video shine.

Give your self a break.

Step away out of your script after you write it, and do not return till you possibly can have a look at it from a recent perspective.

Verify for transitions.

Dialogue and actions will transfer your story ahead. So, search for moments in your script that really feel abrupt or awkward. Then, add particulars that can assist your viewers perceive what is occurring.

Lower the extras.

Nice writing and attention-grabbing dialogue might be dangerous to your video if they do not advance your story. Edit out these elements and save them for a later undertaking in the event you assume they are often helpful.

8. Do a verbal run-through off-camera.

Now that you understand how to jot down a script, it is time for a desk learn. That is the half the place you follow bringing your script to life on digicam.

Why follow? As a result of some phrases look nice on paper, however when you learn them aloud, they simply do not sound correct. Studying your video script out loud may help you make the language extra conversational and your sentences shorter.

You may learn your script aloud whereas enhancing, however the desk learn is the place you actually get to fine-tune the tone. It’s when you possibly can combine something that sounds too correct, improper, robotic, or in any other case inappropriate for the message you need to convey.

Take a look at this video for a enjoyable instance of a desk learn:

Video Script Template

Nothing is extra irritating than nervously making an attempt to jot down an efficient video script whereas observing a clean sheet. It is easy to really feel overwhelmed with all the concepts floating round.

So, the place do you even begin? How do you kind and slender all of the concepts to jot down a robust screenplay? Moreover, how do you direct this inventive tempest right into a script that engages the viewers?

Effectively, beginning with a template makes it that a lot simpler. Listed below are a few of our video advertising and marketing starter packs with a free video script template you possibly can take into account. Additionally, try the HubSpot video beneath for more information.

Let’s discover a number of templates for various kinds of movies:

1. HubSpot’s All-in-One Video Script Template

You may modify scripts to match their model voice and the preferences of their viewers by including sections and prompts that could be custom-made. This permits for extra environment friendly storytelling and message supply.

HubSpot‘s template enhances the general high quality of movies whereas saving effort and time by making certain the sleek integration of textual content and visuals.

We’ve integrated each facet mentioned on this weblog put up utilizing HubSpot’s video script template beneath.

Obtain the template and get began right this moment.

2. How-to Video Script Template

How-to movies, generally referred to as educational or tutorial movies, stroll viewers via an idea, exercise, or talent in a sequence of levels that make sense and are easy to duplicate.

So deal with it like a step-by-step information, and right here’s what you can begin with:


Don’t beat across the bush right here. Merely state what you’re about to debate and why the reader ought to give attention to this subject.


Go forward and break down the process step-by-step in simple phrases and add examples to make sure higher comprehension. You may add troubleshooting recommendation for frequent errors to foresee the reader’s questions.

Wrap It Up

Your conclusion needs to be to the purpose, solely specializing in the principle thought. Use language that encourages readers to start out the method instantly.

Picture Supply

3. Product Demo Video Script Template

Scripts for product demonstration movies have a particular objective. They inform a narrative and supply visuals that result in a single final result: to advertise consciousness and pique the curiosity of different potential patrons.

Past merely demonstrating a product’s performance, these scripts additionally strategically place the product into a number of levels of the shopper journey, highlighting its advantages and answering any queries or wants the potential buyer could have.

Let’s examine how one can create such a script:


This could solely embrace the fundamental particulars of your product, i.e., what it does and why it is helpful. Make certain to spotlight a differentiating issue in order that it intrigues the viewers.

Steps + Options

Present a quick overview of the product‘s noteworthy options, spotlight the way it addresses an issue or meets the audience’s objectives, and conclude with a direct illustration of how you can use it.

To simplify the consumer’s journey, be sure your video script balances an academic tone and fascinating hooks.


Ultimately, stress the importance of the factors you might have made. After that, add a name to motion (CTA) that directs them to make a purchase order or request extra info, relying on the place they’re within the buyer journey.

Image Source: product demo video script example

Picture Supply

Onboarding Video Script Template

The onboarding course of entails numerous info sharing relating to the place, group, company tradition, and function. You may present workers with correct info with an onboarding video script template.

It gives an organized framework for discussing essential matters, dispelling misunderstandings, and accelerating onboarding. Company organizations sometimes have model pointers that present all of the required info, so benefit from these assets.


Present a quick overview of the group’s historical past, mission, and imaginative and prescient in the beginning of the scriptwriting course of. Then, use worker testimonies to spotlight the company tradition and values.

Break it Down

For any new worker, you have to present them the important thing milestones, how they’ll obtain them, and even the KPIs the corporate has set.

Relying on what sort of knowledge you need to share, you could possibly discuss studying alternatives, firm frameworks, and far more. Guarantee you do not bombard them with an excessive amount of info on the primary day.

Take into account splitting your script into 2 or 3 totally different ones so you possibly can cowl all of your firm has to supply.

Redirect Them

As soon as you’ve got lined all of the fundamentals, you possibly can direct your workers to different firm assets for extra info.

Picture Supply

These are just some examples of video script templates, however many extra are on the market.

So, right here’s my secret method to make sure you ace all of them: Be direct, share as a lot as you possibly can with out overwhelming anybody, and at last, direct your viewers the place you need them to go.

Video Script Instance

There are a lot of alternative ways to jot down a video script. Normally, the format you employ will rely on the size and complexity of your video. Including columns may help you manage essential info like:

  • Dialogue by scene
  • Run time
  • Impact and audio cues

Moreover the video script template above, the examples beneath are different methods you possibly can strategy your video script.

Single-column script:

Two-column video script

4-column script:

Picture Supply

1. Create a strong starting.

You’ve got extra viewers in the course of the first 10% of your video than at some other time. So, your high objective when writing a video script is to hook viewers in the beginning in order that they preserve watching till the top.

Use the primary few strains to introduce the principle character or narrator and what the viewers will study by the top of the video. You may supply in-depth particulars later in your video.

For instance, in the event you’re instructing viewers how you can optimize their weblog for search engine optimisation, your introduction is likely to be:

“Hello there! I am [narrator’s name] from [company], and within the subsequent [length of video] minutes, I am gonna educate you how you can get your weblog rating on Google.”

And don’t neglect that some viewers might be watching your video with out sound. Viewers who’re silently scanning your social media or web site will nonetheless have to rapidly perceive what your video is about.

2. Be concise.

In the case of advertising and marketing, shorter movies are typically extra compelling than longer movies. Actually, 68% of individuals mentioned they’d somewhat study new services and products via a “brief video,” in keeping with a survey by Wyzowl.

To make brief movies, you want a brief script. Do not write a script any longer than two pages; in the event you can preserve it to 1 web page, that may be even higher.

The result’s a succinct, participating video that enables for a easy enhancing course of.

3. Write in brief paragraphs.

Time is essential if you‘re writing a script. In case you’re studying at a mean tempo, you will cowl about two phrases per second.

Brief paragraphs make it simpler to know the timing of your script as you write and edit it. In addition they make it simpler to make use of a teleprompter.

So, attempt to preserve your paragraphs to 3-4 sentences at most.

4. Assist any B-roll with the correct callouts in your fundamental narrative.

In case your video will transition from an individual talking in entrance of a digicam to a close-up shot of your product or an indication, write these cues into your script.

This fashion, anybody who reads it is aware of to introduce this stuff to the viewer.

What’s B-roll?

These secondary pictures are sometimes called B-roll, which happen whereas the particular person continues to talk off-screen. B-roll is without doubt one of the fundamental variations between a weblog put up and a video script.

For instance, if a weblog put up reads, “Check out the graph beneath,” it clearly refers to a graph embedded beneath that sentence. This phrasing will not work on digicam.

As an alternative, your video script may learn, “Within the graph, you see right here” – when you present the graph on-screen.

Give cues to your characters or narrator.

These written exceptions assist cue your expertise to take sure unstated actions whereas reciting the script. It’s additionally a good suggestion so as to add open loops in order that your viewers has an thought of what’s coming subsequent.

It will make them extra keen to attend via a bit that they may not discover participating.


5. Use graphics to make your video stand out.

Visible cues are essential so as to add to your script. Graphics assist you make your dialogue simpler for viewers to know and bear in mind.

Choices for graphics you possibly can add to your movies embrace:

  • Pictures.
  • Animations.
  • Infographics.
  • Shifting textual content.

It may be tempting so as to add visuals only for the cool issue. However each picture you add ought to supply worth to your viewers. And if you concentrate on these visuals as you write your script, they may really feel extra pure in your ultimate video.

6. Add some selection to your script.

Writing video scripts is enjoyable, so be sure that the enjoyable reveals. As you write and edit your script, strive new issues to boost your dialogue, visuals, and construction.

These are a number of concepts that may assist you add one thing new to your scriptwriting.

Create backstories to your characters.

For instance, say your fundamental character is speaking about discovering a greater toothbrush.

If her again story is that she was a cookie-loving pastry chef who’s liable to cavities, sharing her again story lets your viewers know what impressed her when she was first beginning out.

Use opposites.

Opposites are a well-liked idea in improv performing, and so they may help if you’re including selection to your script.

For instance, say your script options two formidable characters. One might be formidable as a result of they acquired poor grades in highschool and so they need to show themself.

The opposite is formidable as a result of they’ve all the time carried out properly in class, and so they need that to proceed. These totally different motivations will assist make their conversations extra attention-grabbing.

Get impressed.

Movies, movies, books, and photos can all assist you create a extra vivid world to your video script. You may apply your inspiration on to the scenes you write or use it for motivation if you’re feeling caught.

Assume visually.

One other method so as to add selection is to step again and have a look at the large image. Writing a top level view of your script on notecards or utilizing a card for every scene may help you get a way of the place your script might have some work.

7. Plan to repurpose your video content material.

Whereas an amazing ultimate video is your final objective, you will additionally need to plan for the longer term as you write your script.

Most advertising and marketing movies will not simply put up to a single platform. Your group will share clips on social media, in e mail, and through displays.

So, it is sensible to plan for repurposing. As you write, take into consideration moments in your script that might be participating on their very own.

Even in the event you‘re writing a script for a brief video, attempt to write with fast clips in thoughts. For instance, in the event you’re making a two-minute video, plan to drag out a number of five-second clips.

Use a Video Script to Create Unimaginable Movies

A video script is usually a fast define or a rigorously written work of genius. Both method, it’s going to type the muse of your video and have a significant influence in your outcomes.

Once you’re scripting, you possibly can let your creativity run wild, take a look at new concepts, and push boundaries. Use these steps, suggestions, and templates to invent and experiment. Get to work and assist your small business soar.

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