As you’d anticipate from any occasion hosted in Paris, the 2024 Olympic and Paralympic Video games are set to be a really stylish affair certainly thanks partly to the occasion’s largest native sponsor, LVMH.
In 2023 the luxurious group was named as premium associate of the Video games in a deal reportedly valued at $160 million. Now the enterprise has supplied up a style of what the sponsorship will appear to be with the revealing of the official Paris 2024 medals.
The awards had been crafted by LVMH-owned luxurious jeweler Chaumet, with medals cast utilizing authentic iron from the Eiffel Tower in Paris. The design pays tribute to the French capital “whereas echoing the inventive codes” of Chaumet, in response to LVMH.
The massive reveal is the primary materials glimpse LVMH has given of what its Olympic sponsorship will appear to be. The world’s largest maker of luxurious items will probably be calling on every of its “maisons” (design homes) to use their inventive expertise to completely different parts of the occasion.
Its magnificence retailer, Sephora, will assist facilitate the Olympic torch relay, whereas Champagne label Moët Hennessy will provide hospitality venues. One other of its manufacturers, Berluti, will costume French athletes.
Antoine Arnault, LVMH head of picture and surroundings, stated the medals had been emblematic of LVMH’s position as inventive associate to the Video games.
“In an in depth inventive dialogue between Paris 2024 and Chaumet, the artisans of the maison delved into their archives and explored highly effective symbols of Olympism to think about a medal impressed by excessive jewellery creations,” she stated.
“Constructing on its centuries of wealthy historical past, Chaumet is writing a brand new web page that can stay engraved within the heritage of the maison for eternity.”
Designing a winner
Chaumet is the primary jeweler within the historical past of the Olympic and Paralympic Video games to have designed the medal. It’s not typical for a sponsor to take action, and the ultimate determination finally lies with the Organizing Committee.
For Tokyo 2020, homegrown designer Junichi Kawanishi was picked for the glory, whereas Rio 2016’s medals had been sustainably deliberate by Chelles & Hayashi Design.
This time round, Chaumet wished to bind collectively heritage, sports activities and jewelry-making in the course of the course of, and it was impressed by three themes: a hexagon form (in reference to the form of France), radiance (noting Paris’ repute because the Metropolis of Lights) and setting (utilizing a claw kind sometimes related to diamonds). It labored with French athletes to tell its inventive decisions all through.
Not like in earlier years, each the Olympic and Paralympic medals share one face, displaying the Olympic flame and rings. In a press release saying the designs, Paris 2024 president Tony Estanguet stated this determination represented a “coming collectively” of the 2 occasions.