The Girls’s World Cup is changing into a advertising and marketing and promoting phenomenon as broadcasters have lastly woken as much as its impression.
Girls’s soccer is changing into extra necessary within the general sport too – it is perhaps the one component Saudi Arabia doesn’t attempt to purchase.
The least it deserves, then, is an epic from Nike and Wieden+Kennedy, now a part of the material of males’s World Cups. This agreeably chaotic effort – a fan falls asleep for twenty-four years – has echoes of Nike’s well-known ‘Write the Future’ from 2010, the one the place Wayne Rooney finally ends up as a groundsman residing in a caravan.
Soccer, like promoting wants extra enjoyable. Perhaps the gals are offering it