MAA Advert of the Week: Robert de Niro for Uber Eats by Mom London


Robert de Niro strikes up an unlikely and slightly awkward friendship with Intercourse Training star Asa Butterfield in Mom’s new advert for the Uber One membership.

What do the 2 actors have in widespread? They like consuming meals and going locations, which doesn’t make them any completely different from most individuals. So the advert exhibits them going about their very mundane lives, consuming meals and taking an Uber to the retailers or the park.

It’s virtually painful in its banality, however the performances make it a gripping watch – even at three and a half minutes lengthy – and the manufacturing high quality is so good that the Hollywood legend and his good friend look proper at residence.

Most significantly, Uber is correct on the coronary heart of it; the presence of de Niro enhances slightly than overshadows the branding. Particulars of Uber One advantages will presumably be communicated through the digital marketing campaign.

It’s been a robust week this week with W+Ok’s new Heinz marketing campaign an in depth contender for Advert of the Week. Hopefully this bodes nicely for the Christmas advert season which is able to quickly be underway.


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