Marriott Worldwide’s Caribbean & Latin American Enlargement Units New Normal


Marriott Worldwide has declared a 12 months of considerable room signings and expansions throughout the Caribbean and Latin America (CALA) in 2023. This announcement got here after the model revealed vital world web room development and a record-breaking 12 months in world room signings.

Compared to the earlier 12 months, the corporate practically doubled its rely of natural deal signings within the area. It secured 57 transactions and added nearly 7,300 rooms in 2023. This has resulted in a sturdy pipeline, totaling 24,000 rooms throughout the CALA area by the tip of the final 12 months.

Laurent de Kousemaeker, Chief Improvement Officer for Marriott Worldwide within the Caribbean and Latin America, commented,

“We’re happy to report an ideal 12 months of development for the corporate within the CALA area, with sturdy growth exercise in 2023. With persevering with momentum in conversions and our ongoing enlargement throughout quite a few segments, together with luxurious and all-inclusive, we stay targeted on offering our friends and homeowners with extra best-in-class choices”.

“We see distinctive alternatives within the area throughout all segments, however significantly in midscale with the brand new Metropolis Categorical by Marriott model, opening up contemporary prospects on this section all through the area.”

Image Source: Marriott International
Picture Supply Marriott Worldwide

Upsurge in Luxurious inside the Area

With 60 properties unfold throughout six of the seven world luxurious manufacturers inside the firm, the corporate stands out as a best choice for luxurious vacationers within the area. It offers varied choices, starting from idyllic seashores to city retreats.

Opening highlights in 2023 included the inauguration of The Riviera Maya EDITION at Kanai (Mexico) in November 2023 and The St. Regis Kanai Resort (Mexico) earlier within the 12 months. Anticipated luxurious openings in 2024 embrace the JW Marriott Sint Maarten Seaside Resort (Sint Marteen), Almare, a Luxurious Assortment All-inclusive Resort Isla Mujeres (Mexico), Nekajui, a Ritz-Carlton Reserve, Papagayo (Costa Rica), The St. Regis Aruba (Aruba), W Punta Cana, All-Inclusive, The St. Regis Cap Cana Resort (Dominican Republic), and W Sao Paulo (Brazil). The area holds a luxurious pipeline of 34 properties and over 5,000 rooms.

Moreover, branded residences are gaining vital traction in CALA, with a surge in buyer demand. Presently, it offers 15 operational places in 11 markets all through the area.

Accelerating Momentum in Conversions

Within the CALA area, resort conversions keep momentum. About 35% of room signings in 2023 had been conversions, together with properties like Villa Lapas (Autograph Assortment) in Costa Rica, Aloft Guadalajara Nation Membership, Sheraton Guadalajara Expo, and Delta Accommodations Puebla in Mexico, in addition to Las Terrenas (Autograph Assortment) within the Dominican Republic.

Hoteliers and buyers are capitalizing on the efficiencies and advantages of renovating and rebranding current properties, contributing to the enlargement of Marriott Bonvoy’s portfolio with over 30 globally famend manufacturers.

All-Inclusive by Marriott Bonvoy

Marriott’s all-inclusive resorts within the area are assembly excessive client demand. They’ve 31 operational properties in CALA, unfold throughout 9 markets (Mexico – Riviera Nayarit & Cancun, Jamaica, Barbados, Antigua & Barbuda, St Lucia, Costa Rica, Dominican Republic, Grenada, and Brazil) and 4 manufacturers (Autograph Assortment, Delta, Westin, and Luxurious Assortment). Moreover, with 18 extra properties within the signed pipeline, the corporate is increasing its all-inclusive choices for friends.

The corporate additionally just lately signed the second Ritz-Carlton All-Inclusive property within the area. Anticipated all-inclusive openings for 2024 will convey its world all-inclusive roster to 49 open and pipeline properties throughout 12 markets and 10 manufacturers. Six of the pipeline properties are slated to open in 2024.

Marriott Bonvoy

Marriott Bonvoy, the acclaimed journey program of the corporate, has a vibrant neighborhood exceeding 6 million members in CALA and continues to broaden. It goals to supply a extra rewarding journey expertise by forging new strategic partnerships and introducing extra alternatives to earn and accumulate factors all through the area.

In Could 2023, the corporate introduced a strategic collaboration with Rappi, a multinational know-how firm. This partnership boosts the distinctive advantages for Bonvoy members. It facilitates the corporate’s reference to Rappi’s consumer base of over 20 million throughout Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Peru, and Uruguay.

Marriott’s Reign in CALA

The corporate’s ongoing enlargement of its CALA portfolio positions the area for outstanding development and growth prospects. This strategic transfer capitalizes on the corporate’s huge choices, paving the best way for a flourishing future.

Marriott Worldwide is without doubt one of the International winners within the 2023-2024 World Branding Awards. Uncover extra concerning the Model of the 12 months right here.

Learn extra: Highlight on Success: A Recap of the 2023-2024 World Branding Awards.


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