M&C hires sport-specialist artistic director


M&C Saatchi Sport & Leisure – now described relatively improbably because the “passions company” – has employed Conall McAteer from We Are Social as its first “sport-specific” artistic director. McAteer has labored on Adidas soccer, operating and Originals, Meta and Tommy Hilfiger amongst others.

M&CS&E MD Laura Coller says: “We’re excited to welcome Conall as we evolve our method away from a extra generalist ECD-led construction to at least one that may see devoted CDs answerable for every of the eagerness specialisms inside our enterprise.

“Creativity is on the coronary heart of every little thing we achieve this having artistic leaders who’re authorities not solely of their craft but in addition of their ardour house is important as we proceed to create culturally astute work that places manufacturers on the coronary heart of issues individuals love in a means that’s genuine, nuanced and actually useful to fan communities.”

McAteer (left) says: “Becoming a member of M&C Saatchi Sport & Leisure at such a dynamic second for the company is a dream transfer. The fluid method to being sector specialists and self-discipline impartial gives me the real freedom to steer our work via cultural loves and inventive truths. That is concepts above deliverables. That is making work for the tradition and its communities, not simply the shopper.”

So-called ‘fandom’ is all the trend in companies because the world obsesses over sport, soccer particularly, and the gaming market will get ever larger. Mom, often a canny investor, is backing a brand new such company known as Run Deep and Darkish Horses has delivered for Fortunate Generals and TBWA.

Thoughts you, it’s straightforward to get carried away. M&C’s announcement additionally refers back to the introduction of a brand new artistic course of on the company – ‘Heartbeat,’ “designed to make sure that ideation happens as intently as potential to the passions areas the place shoppers play.”

Regular on guys. It is a bit wealthy even by M&C requirements.


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