M&C names exiting C4 CMO Zaid Al-Qassab as new boss


One factor you may by no means doubt about M&C Saatchi is the dimensions of its ambition and it’s sprung a shock on company land by appointing exiting Channel 4 CMO Zaid Al-Qassab (beneath) as CEO, successfully changing retired Moray MacLennan.

Al-Qassab has additionally labored as BT and P&G and at C4 oversaw its excessive profile 4Creative in-house company. He’s becoming a member of a lot of industrial and advertising executives leaving the troubled broadcaster though this appointment was presumably in prepare earlier than his departure was introduced.

It means the highest duo on the listed company group – Al-Qassab and govt chairman Zilla Byng-Thorne (former boss of Future) are each new to the company sector however M&C is a listed firm (albeit presently valued at a modest £215m) and they need to play nicely with buyers and larger purchasers.

Byng-Thorne says: “We’re delighted to have attracted somebody of Zaid’s calibre to guide M&C Saatchi into its subsequent section of development. Zaid has confirmed management qualities, has managed world groups, and his client-centric focus, dynamism and industrial acumen might be extremely priceless as we glance to speed up our development trajectory.

“The promoting and advertising panorama is fast-moving and a contemporary, forward-thinking, agile chief like Zaid will assist form M&C Saatchi for excellence on the worldwide stage, supported by our distinctive regional leaders throughout the UK and globally. It’s really an thrilling second for us.”

Al-Qassab says: “I’ve lengthy admired M&C Saatchi’s creativity and industry-leading work and I’m delighted to be becoming a member of one of the crucial recognised promoting manufacturers on the planet. I imagine M&C Saatchi has a novel development alternative, capitalising on its mixture of promoting and specialist advertising providers, and its unrelenting give attention to inventive options constructed on consumer understanding, with an agile, world, built-in provide.”

The principle advert company will, presumably, be run by M&C lifer Marcus Peffers and new UK CEO Jo Bacon, who joined final week from Ogilvy. This appears a whole lot of chiefs however that’s at all times been the M&C manner.


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