McDonald’s upsets its arches with new ‘manga’ packaging


Huge international firms don’t normally take kindly to folks mucking round with their logos, particularly their golden arches. McDonald’s has needed to take it on the chin with Japan’s ‘manga’ artists – followers as McD is now calling them – who enjoyment of, amongst different issues, inverting the well-known arches.

Now some McD packaging options the work of manga artist Acky Shiny, a former illustrator for DC Comics, on a brand new meals vary and marketing campaign from Wieden+Kennedy.

McD’s Tariq Hassan says: “Anime is a big a part of in the present day’s tradition, and we love that our followers have been inviting us into the dialog for years. The WcDonald’s universe is a mirrored image of what followers have created. It honors their imaginative and prescient and celebrates their creativity, whereas authentically bringing it to life in our eating places for the primary time ever.”

Burger King wins many of the plaudits for intelligent advertising and marketing however McDonald’s might be fairly nifty too.

MAa inventive scale: 8.


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