Met Police picks Pablo and Limitless

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London’s Metropolitan Police has appointed Pablo and a bunch of Limitless companies to deal with its advert account. The contract runs for 2 years. The Met was dealt with by AMV BBDO for 15 years.

London policing has had a tough time over the previous decade; accused by the Stephen Lawrence inquiry of “institutional racism,” which is denies, with a variety of officers both jailed, fired or suspended over numerous expenses.

Stephanie Day, head of campaigns and advertising and marketing on the Met, says: “Our work could be difficult, however it’s extremely rewarding. We have been in search of a companion with inventive excellence to affix us at this significant stage.

“We have been impressed by Limitless and Pablo’s capability to hear, push inventive boundaries and uncover perception. We imagine the group share our ardour of bringing about change and making London a safer place for everybody.”

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