Methods to Create Excessive-High quality Content material for Purchasers From Totally different Industries? InfoStream’s Secret is WriterAccess


Since 2008, InfoStream Options has been serving to firms and organizations construct and enhance their on-line branding with specialised digital advertising, web optimization, net design, and lead era providers. With roughly 30 purchasers representing a variety of industries, InfoStream is commonly tasked with offering net copy, weblog posts, and different written content material as a part of every shopper’s digital advertising technique.

In January 2020, InfoStream made the choice to start out working with WriterAccess, utterly remodeling their content material creation processes and boosting their very own credibility within the content material creation house. They usually haven’t seemed again—counting on WriterAccess for as much as 25 new orders per thirty days.

We not too long ago had the pleasure of talking with InfoStream’s personal Chief Working Officer (COO), Andrea Simmons. In our interview, we mentioned the distinctive challenges that led InfoStream to WriterAccess, what set WriterAccess other than different platforms, and the outcomes InfoStream has achieved consequently.

The Problem of Creating High quality Content material Throughout Industries

Previous to working with Rock Content material’s WriterAccess, Simmons explains the challenges that InfoStream confronted in delivering high quality, specialised content material to purchasers throughout a various vary of industries. Content material is a key component of their work—whether or not they’re constructing a web site, creating digital advertising plans for social media, or tackling web optimization.

Earlier than WriterAccess, InfoStream had a group of extraordinarily gifted in-house writers. Nonetheless, as Simmons discusses, “Regardless of how expert our [in-house] content material writers are, it wasn’t doable for them to have expertise in all industries. It wasn’t doable for them to know our purchasers or our shopper’s industries.”

Because of this, InfoStream’s in-house writers have been spending giant quantities of time conducting analysis for particular business content material, leading to delayed undertaking timelines and frustration. In the meantime, Simmons explains “We’d lose credibility with our purchasers as a result of, sure, we had a author—however we didn’t know their enterprise nicely sufficient.”

Enter WriterAccess: Managed Companies, Specialised Writers, and Constructed-In High quality Management

Encountering these challenges, the group at InfoStream started wanting into different choices for content material creation. They wanted writers who would have the ability to create high quality content material for any business as a way of boosting credibility and confidence with their purchasers whereas conserving initiatives on monitor.

They tried totally different freelancer platforms like Freelancer and Fiverr, however they rapidly discovered that discovering writers by these platforms was equally time-consuming as a result of they wanted to display screen and choose specialised writers for every shopper (and typically for every undertaking).

Finally, InfoStream stumbled throughout WriterAccess and located that the platform had all the pieces they have been on the lookout for to create high quality content material for his or her purchasers throughout each possible business. The important thing differentiator, as Simmons explains, is WriterAccess’ Managed Companies, a membership choice that provides a devoted level of contact, workflow administration, and hand-picked expertise for a corporation’s distinctive wants.

“We have been very a lot drawn to that to avoid wasting time and power, and still have confidence in [the] product. Michelle has been our Managed Service supplier since we began and it’s been incredible. […] I’ve personally labored together with her to start with and now she works with all of the undertaking managers, however she and I nonetheless have been touching base as we develop the connection and the amount of the work we’re doing.”

Working with WriterAccess has not solely simplified the method of discovering specialised writers for InfoStream’s various shopper base however has freed up helpful time and improved high quality management. With WriterAccess, InfoStream and its purchasers are capable of get content material that’s distinctive and dependable with a fast turnaround time.

The Outcomes: Dependable Writing and web optimization Companies

Since beginning with WriterAccess in January 2020, InfoStream has positioned greater than 2,200 orders and is now capable of present dependable writing and web optimization providers in a reputable and steady method for all of its purchasers. Having Managed Companies alleviates high quality management considerations and affords a consistency that improves their relationship and status with their purchasers. 

In the meantime, InfoStream’s group members not must spend their helpful time writing job descriptions and inserting advertisements for particular person freelancer writers to fulfill their content material necessities. As an alternative, they will merely go alongside what they’re on the lookout for to their Managed Companies supplier and have entry to certified, hand-picked expertise rapidly.

Likewise, since utilizing WriterAccess, each considered one of Infostream’s purchasers makes use of the corporate’s writing providers—and the group is ready to present credible web optimization providers to purchasers as nicely. This has diversified their choices and additional solidified InfoStream’s status within the digital advertising realm.

And regardless of the present development to show to AI platforms like ChatGPT for content material creation, Simmons maintains that the precise worth of selling content material lies in its authenticity and its potential to talk to a buyer’s ache factors. As she explains, “We imagine that there’s going to come back a time when genuine content material goes to be higher-ranked than one thing that’s AI-generated. […] We do imagine in authenticity as a result of, prior to now, we’ve seen that win.”

With WriterAccess, firms like InfoStream get genuine, well-researched, high quality content material that they will really feel proud delivering to their purchasers. And that’s what is going to set it other than something generated by a chatbot.

The Backside Line

When InfoStream wanted a various pool of writers to fulfill its purchasers’ big selection of content material wants, WriterAccess was capable of ship. In the meantime, the WriterAccess platform and the Managed Service providing proceed to ship, with roughly 25 new content material belongings created for Infostream every month. Now, what can we do for you? Get in contact to study extra or get began with a free demo in the present day.


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