MoEngage Generative AI Hackathon 2023


Studying Time: 7 minutes

A Wednesday night within the month of June in Bangalore normally means an overcast sky and a downpour within the streets.

However on the MoEngage workplace, the race for the very best generative AI MVP was getting heated by the minute!

The gloomy climate exterior couldn’t dampen the vibes of over 100 MoEngage workers from Engineering, Product, Advertising, Buyer Success, Gross sales, and Human Assets features. Pizzas, beer, and cans of Purple Bulls did play an necessary function, although!

In regards to the MoEngage Generative AI Hackathon 2023

Buyer-centricity and innovation maintain a particular place in MoEngage’s tradition.

With the adoption of generative AI skyrocketing up to now 12 months, internet hosting a Hackathon on this theme served as an effective way for us to faucet into and discover the true potential of generative AI collectively.

The Hackathon proved a wonderful alternative for individuals from all features at MoEngage to study generative AI, collaborate to unravel Buyer Engagement challenges, and have enjoyable alongside the way in which!

Our Hackathon judges share their ideas about generative AI

Generative AI has the potential to disrupt how manufacturers method Buyer Engagement. Right here’s what the leaders at MoEngage must say about generative AI and its affect:

All individuals developed MVPs and offered enterprise instances for his or her generative AI initiatives – from recommending purchasing merchandise to digital try-ons to creating buyer segments on the fly!

As a MoEngage buyer, you may even see a few of these MVPs in your dashboard quickly 😉

You will get detailed details about all of the concepts right here.

The Winners That Stole the Present

Winners of the MoEngage Generative AI Hackathon 2023

With 12 MVPs and enterprise displays to go over, the Hackathon judges have been tasked with a behemoth job – selecting the highest 3 generative AI initiatives that can redefine the Buyer Engagement area.

After a number of lengthy and exhausting discussions, the panel of judges lastly chosen their prime 3 decisions:

  • SegmentChat – Suranshu Garg, Rishabh Acharya, Mohit Bansal, Neha, and Abhishek Tawania
  • Jin-Z – Mohit Baranwal, Hemanth Thota, Ritu Gupta, Dharani, and Akshaya Sankpal
  • GeneAI Personalize – Anusha Bhagam, Vishwa, Mrityunjay, and Ankit Anand

The panel additionally awarded ShopAssist by The Flash Transformers for the workforce’s progressive thought!

Be a part of us at MoEngage!

Are you on the lookout for a brand new problem at a company that provides you alternatives to take part in common Hackathons and encourages you to discover exterior your consolation zone? We’re hiring!

Checklist of All of the Generative AI MVPs Constructed at MoEngage Hackathon 2023

1. ShopAssist by The Flash Transformers

In keeping with a survey, 41% of internet buyers face issue discovering “the precise product” they’re on the lookout for.

Customers as we speak must manually search and sift by extreme particulars to search out particular product data, leading to a time-consuming and cumbersome buyer expertise.

Aimed toward bringing the perks of an offline purchasing expertise to on-line commerce, ShopAssist is a pure language bot that solutions queries solely a few purchasing model’s merchandise and recommends merchandise based mostly on the questions requested by their prospects.

2. SupportGPT by MoeHackers

As manufacturers increase into new markets or geographies and witness a rise of their buyer base, the amount of help tickets grows proportionally. MoEngage inside knowledge estimates that the amount of month-to-month help tickets grows by about 41% yearly.

SupportGPT, a sensible assistant, helps Buyer Help groups

  • Summarize help tickets to assist in re-assigned tickets and high quality audit,
  • Auto-generate the primary response to assist cut back FRT considerably, and
  • Reply questions based mostly on present help and assist docs

3. ObserveGPT

The safety of delicate data and the safety of knowledge is a prime precedence for all organizations.

Whereas quite a lot of fashionable open-source generative AI platforms add great worth to entrepreneurs, there’s a should be cautious.

Most present generative AI platforms wouldn’t have accountability and full management of their knowledge assortment and utilization insurance policies. There are additionally a number of eventualities the place knowledge flows to and is saved in uncontrolled and unknown places.

Continued utilization of insecure connections can even result in potential knowledge loss, growing the prospect of knowledge breaches and publicity of potential vulnerabilities.

ObserveGPT is a proxy layer that can prohibit the direct utilization of generative AI platforms, forcing all requests to undergo a proxy. The software screens tokens and applies price limits to people who attempt to exploit the extra safety layer. Any inside code pasted to the platform robotically will get restricted by ObserveGPT.

4 & 5. JinjaGPT and Jin-Z

The fashionable shopper expects personalised and extremely related communication to be out there at their fingertips.

To maintain your prospects joyful and engaged, you want greater than primary personalization based mostly on attributes corresponding to first identify. Entrepreneurs should implement hyper-personalization, delivering tailor-made messages to particular person prospects for a outstanding buyer expertise.

Entrepreneurs depend on Jinja templates to realize superior personalization, permitting them to generate content material dynamically.

JinjaGPT and Jin-Z automate Jinja creation and cut back turnaround time (TAT). This helps entrepreneurs launch their campaigns rapidly and effectively, lowering their go-live time by greater than 8 hours each month!

6. GeneAI Personalize

When shoppers attempt on garments at a bodily outlet, they will instantly inform in the event that they’re the precise alternative. It’s simpler to swap out the mistaken decisions and browse for various colours, types, or value factors that they’re on the lookout for.

Purchasing for garments must be this seamless within the digital world as effectively. Snapchat, Google, Youtube, Meta (earlier referred to as Fb), and Apple have launched profitable digital try-on campaigns for main purchasing manufacturers.

GeneAI takes your prospects photographs, maps their shopping and search conduct to your present product catalog, and robotically generates photographs of shoppers carrying the clothes merchandise they have been on the lookout for.

These photographs are then fed to present campaigns on push notifications, web site banners, social media advert networks, WhatsApp, emails, and different channels to deliver your prospects who’ve deserted their carts again to your platform to finish their buy.

7. SegmentChat

A MoEngage evaluation confirmed that superior segmentation helps enhance buyer engagement by deploying personalised campaigns.

  • Personalizing emails based mostly on buyer conduct boosts open charges by 2.7x
  • Push Notifications personalised based mostly on buyer conduct result in 5.47x extra clicks
  • Customers are 3.86x extra prone to click on on cell in-app messages and web site banners personalised based mostly on buyer journey
  • When manufacturers personalize Textual content Messages (SMS) based mostly on buyer journey, they witness 6x extra conversions

SegmentChat is a product that enables entrepreneurs to create customized segments through chat enter. The mannequin processes out there buyer attributes, occasions, and occasion attributes to construct a phase of shoppers based mostly on a marketer’s queries.

SegmentChat affords iterative segmentation, permitting entrepreneurs so as to add extra filters on generated segments to refine their buyer cohorts additional and ship hyper-personalized communication.

8. CatalogTai

CatalogTai is an AI-powered knowledge catalog that robotically creates descriptions of knowledge property inside seconds. The catalog depends on metadata to generate descriptions for property of the identical kind with comparable names.

This helps entrepreneurs decrease prices and enhance effectivity because of larger automation and higher useful resource utilization. Utilizing CatalogTai additionally reduces error charges and improves ease of understanding.

9. Gyaana by Mind Buzz

As a company grows, discovering the solutions to your queries from a number of data bases will get difficult.

Gyaana is a Slack bot that fetches responses to queries from Slack conversations and Assist or Help paperwork, makes use of an open-source generative AI mannequin to compile a response, and shares the knowledge you want – all with the additional benefit of holding your group’s knowledge personal.

10. CostSaber by JediMasters

Cloud Value Optimization is a crucial course of for any group. It’s essential to make sure organizations are optimizing and benefiting from their IaaS investments with out compromising the standard of service.

There are a number of challenges with the present conventional strategies:

  • Handbook effort: Crucial engineering man-hours are spent on knowledge entry and Google Sheet updates.
  • Not on-demand: Resolution-making is delayed leading to extra $ racking up!
  • Knowledge Prep is a prerequisite for any evaluation, leading to additional delays in decision-making.
  • Not user-friendly: Most platforms can’t be utilized by non-tech-savvy features like Finance or higher administration.
  • Handbook intervention signifies that knowledge and reviews are error-prone and never scalable.

Value Saber is a next-generation AI-powered Useful resource Administration Assistant that helps transfer all the information and evaluation from boring and cumbersome Excel sheets to on-demand, fast, and insightful Question Evaluation.

As an alternative of being slowed down with guide knowledge cleanup and filters, a company’s workers can ask their queries to CostSaber and get insightful solutions inside milliseconds!

11. LocalizeGPT

Localize GPT is a product that empowers entrepreneurs to effortlessly analyze e mail HTML templates and generate a translated model within the marketer’s desired native language whereas preserving the unique structure and design.

This helps entrepreneurs seamlessly attain out to and have interaction a world viewers by delivering vernacular e mail content material, exponentially enhancing their personalization efforts with minimal time investments!

12. CoreGPT

CoreGPT is a chatbot that can be utilized by Entrepreneurs and Product House owners to create buyer journey campaigns inside seconds by inputting elements corresponding to use instances and communication channels for use.

Some frequent use instances CoreGPT might help with manufacturers embody:

  • Deserted Cart (Buying)
  • Informing prospects about upcoming sale bulletins and recommending merchandise based mostly on their previous purchases (Buying)
  • New buyer onboarding (BFSI)
  • Coverage renewal reminders (BFSI)


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