Mom in Singapore wins Star Alliance international inventive account


The Secret Little Company, Mom’s Singapore workplace, has been appointed as lead international inventive company for Star Alliance, whose 26 member airways embrace Singapore Airways, Lufthansa, United Airways, Air China and Turkish Airways.

After a pitch spanning 6 months, The Secret Little Company takes over inventive duties from Atomic in London and is the primary APAC company to move the account. Star Alliance is predicated in Germany.

Eunice Tan, group CEO of The Secret Little Company, stated: “We’re thrilled to be given this chance to take the Star Alliance model to new heights, and extremely humbled by the belief positioned in us – it’s wonderful after we meet shoppers that mirror our drive and willpower to create nice work. We’re assured of the excellence we’ll unlock collectively on this new inventive partnership,”

Sidharth Grover, director communications & advertising, Star Alliance, stated: “We’re pleased to collaborate with the extremely dynamic The Secret Little Company, which captured our consideration with their strategic and artistic expertise. This partnership marks a step ahead reflecting our dedication to impactful model constructing, and we eagerly sit up for the inventive ventures that lie forward.”

Star Alliance joins different shoppers on the company together with KFC, Netflix, Unilever, and Tripadvisor.


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