Mondelez’ Ritz Crackers are again on TV and ‘Prepared whenever you aren’t’


VCCP is doing its greatest to tug Mondelez’ Ritz Crackers out of the Seventies with a brand new marketing campaign that reveals a household caught off guard by visitors arriving, sparking a tidying frenzy.

The ultimate contact is a bowl of Ritz crackers to welcome the guests and the road is “Prepared whenever you aren’t.”

Mondelez is placing an enormous push behind Ritz Crackers, which solely appear to be on TV each decade or so. The model has been round since 1934 once they had been bought to Individuals as “A slice of the great life” in the course of the Nice Despair. In 2023, the marketing campaign is about persuading Brits to purchase Ritz exterior of the festive season.

In addition to TV, there’s numerous social media work, created by company Elvis, with PR efforts by Tin Man Communications and media shopping for by Publicis Media.

Declan Duggan, advertising and marketing supervisor wholesome biscuits (there’s a doublespeak job title) at Mondelez stated: “So many people put strain on ourselves within the run as much as internet hosting visitors. Ritz is the simple, versatile and attention-grabbing snack that helps you welcome individuals into your property when chances are you’ll not really feel prepared… which nobody ever does.”

Jim Capp, artistic director at VCCP London stated: “It’s nice to see such an iconic model like Ritz again on our screens with a little bit of truthful humour”.

Extra good, unpretentious and populist promoting from VCCP.

MAA artistic scale: 6.5


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